Traditional Culture Encyclopedia - Hotel accommodation - The regional development stage of international hotel group refers to
The regional development stage of international hotel group refers to
1. Exploration stage: In this stage, hotel groups mainly control, pilot and expand domestic or local markets. Enter new markets by establishing new brands, acquiring existing brands or cooperating with local partners.
2. Cross-border stage: After success in China, the hotel group will begin to expand cross-border to several other target external markets. The company will select some strategic and potential target markets, establish its own existence and promote its brand in these target markets.
3. Globalization stage: The Group has achieved global expansion, and has an extensive hotel network around the world, which can provide customers with diversified services and experiences.
4. Transnational financial stage: This is the highest stage of hotel group development. At this stage, the hotel group has not only crossed national boundaries in business, but also realized cross-border financial operation, which is characterized by global integration.
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