From an adobe house to a world-leading hotel, how did Hilton do it?

When it comes to hotels, almost everyone knows about the Hilton Hotel. For more than half a century, the prestigious Hilton Hotel has maintained a prosperous business no matter how passive the economy is, and it has firmly established itself as the "big brother" in the world's hotel industry.

As one of the largest and most well-known hotels in the world, how Hilton has endured in the past hundred years has changed over time. In this issue, the businessman will record the situation and let everyone know about the second-hand hotels in the wilderness. Why is Hilton the king of hotels in the world?

Today, the Hilton Group has been established for a century. After a hundred years of ups and downs, the original small hotel has now become a world giant with 5,000 hotels in more than 90 countries and regions around the world, including Hilton Hotels, Waldorf Astoria Hotels, Conrad Hotels, and Hampton by Hilton More than 10 brands including hotels. It has been ranked as the "Best Hotel Chain in the World" for many years and is also the first choice for international business people.

On Christmas Day 1887, in an adobe house filled with groceries in the desolate town of San Antonio, New Mexico, Mary Hilton gave birth to Condra. Hilton. However, Santa Claus did not bring special good luck to this family. The father still worked frantically from dawn to dusk to support the family. The mother was responsible for the heavy housework and the growth of eight children. Her gray hair grew prematurely. On her forehead. Therefore, since she was young, Condra Hilton has worked with other sisters to help her family stand at the counter during holidays and push goods to sell along the street.

With the hard work of the whole family, the small shop business is booming day by day, and his father also bought a small coal mine. In 1904, Hilton, who was only 17 years old, began to do business independently with the support of his parents, and his family gradually became rich.

However, the good times did not last long. In 1907, a sudden economic panic swept away the Hilton family's property, leaving only a hardware store full of goods in their home. In order to get out of the predicament, Hilton's father called the whole family together, told everyone about the serious situation and asked for advice. The 19-year-old Hilton proposed to free up some rooms in the family as guest rooms and open a family hotel.

This suggestion was accepted and implemented very successfully. This was Hilton's first contact with a hotel, and this experience also provided him with a good training opportunity for running hotels in the future. But running a hotel is not his ideal. His first great dream is to open a bank and be a personable banker.

In 1919, when the "Gold Rush" was prevalent, Hilton came to the small town of Sisko, Texas alone with $5,000 in his arms and his dream of becoming a banker. However, when he came all the way to Tin Cisco, he walked into a bank and asked, and was told it was for sale for $75,000.

Hilton was so ecstatic that he immediately sent a telegram to the seller, offering to buy the bank at the asking price. However, the seller went back on his word and raised the price to $80,000, without allowing any counter-offers. Hilton became furious and immediately decided to give up on his dream of becoming a banker. Later he recalled: "That call back changed the fate of my life."

A frustrated Hilton sat in the crowded Mobile Hotel thinking about what to do next. The focus was not on the "gold rush", but on the hotels for gold diggers to stay on the gold rush roads.

At that time, the owner of the Mobile Hotel was about to join the oil field industry. Hilton quickly took action, acquired Mobile, and owned his first hotel. This is his second foray into the hospitality industry. If hotels were a top priority among Hilton's many businesses, buying the Mobile Hotel was the most critical decision of his life. When the transaction was completed, he sent a telegram to his mother: "The new world has been found, the water is wide and the harbor is deep, and the first ship has set sail in Sisko.

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From then on, Hilton’s life was like cheating, and his business became more and more prosperous. When he could earn 100,000 US dollars a year, he began to fantasize about owning a hotel named after himself. Soon, In 1924, the 37-year-old Hilton witnessed the construction of the first Hilton Hotel, the Dallas Hilton.

Subsequently, the Hilton brand gradually expanded from Texas to the country. Continuously opening up hotel firsts, profoundly changing the hotel industry. In the spring of 1934, Hilton acquired the Roosevelt Hotel named after President Teddy Roosevelt. He also created many "firsts" in this hotel, completely changing the future. Hotel operations. For example, the first hotel to install bathrooms in every room; the first hotel to install air conditioning; the first hotel to install TVs in every room; the first hotel to replace rest areas with storefronts...

It can be said that the services we enjoy in the hotel industry today all come from Hilton’s continuous innovation in the Roosevelt Hotel and later. In Condra’s acquisition history, if we say that the pioneering Roosevelt Hotel is the first in Hilton’s hands. A jewel, then New York's Waldorf Astoria Hotel is the most dazzling jewel in his "harem beauties"

Specifically, the success of Hilton Hotels is due to its comprehensive innovation. The management model is reflected in the following aspects:

1. Segment the target market and provide diversified products: use brand extension to distinguish a serial group into hotels of different quality and grades; The products adopt many methods to get close to guests to maximize the convenience for the target market.

2. High-standard service quality monitoring: Hilton emphasizes that the services of all Hilton-owned hotels must be more efficient, and the quality provided by the hotel must be high. All services must be fast and accurate.

3. Strictly control costs: Hilton Hotel Company implements a strict chain operation review plan to eliminate hotels that do not meet Hilton Hotels' operating standards. This ensures that the Hilton brand remains at a high level, but the hotel's costs must be strictly controlled.

4. People-oriented employee management strategy: The company has its own training institution for senior managers. Training. The company has a huge talent pool and has information on each of their performance over the years, their qualifications, their job evaluation records, and their willingness to transfer jobs. This is Hilton's most valuable asset and the basis for its development. Basics.

5. Actively and comprehensively carry out marketing activities: Hilton Hotel Group's first-class market performance is closely related to its first-class marketing. First of all, Hilton attaches great importance to market research to prepare to grasp the market. demand; secondly, various forms of efficient promotional activities have greatly increased the visibility and influence of the Hilton brand.

From different angles, people can draw various reasons for the success of Hilton founders, such as: franchise model, smile service, continuous acquisitions and capital operations, digital age, super marketing methods , multi-brand market segments, product creative innovation, globalization, corporate culture, employee training, precise location selection, etc. However, behind all these reasons for success, there is one of the most fundamental reasons for corporate success - human capital. Among all the human capital of a company, the human capital of "entrepreneurs" is particularly important. The content of human capital includes at least three things: brain power, physical strength, and character. Obviously, Condra Hilton has super characteristics and value in the human capital of "character."

Condra Hilton's famous motto is: Diligence, Confidence and Smile. He believes that the hotel industry often has to provide long hours of service and work at irregular hours based on customer needs, so diligence is very important. Service staff in the hotel industry should always greet guests with a smile and be confident.

The hotel service industry pays attention to details, because many things are similar to customers, so Hilton Hotels also works hard on these small differences, doing it better than others and doing things differently from others, in order to achieve such good market benefits and Rapid development momentum.