How does Zhiketong cooperate with the hotel?

With the help of the tools and experience of direct customer service, the hotel operates the online mall together with the direct customer service team, involving online mall operation, employee professional quality training and service design.

Through the technical scheme of direct customer service, all the systems built before the renovation of Qingdao Seascape Garden Hotel have been opened except the calendar room reservation system which has not cooperated with direct customer service. Lanzhou Hotel has access to most digital marketing tools for direct customer service, including WeChat Mall, membership system, community marketing, stored value cards and so on.

In addition to the tools and experience of direct customer service, the hotel itself has also made some adjustments to match the new marketing methods.

Considering that the online mall needs real-time monitoring and feedback, both hotels have set up special departments to operate the online mall together with the direct customer service team, involving online mall operation, employee professional quality training, service design and so on.

With the epidemic under control, the occupancy rate of Lanzhou hotels began to pick up, and the occupancy rate, house price and income of Qingdao Seaview Garden Hotel all recovered to 80% of the same period last year.

Nowadays, in order to comply with the new sales trend, direct mail has launched a direct selling function in Tik Tok, and set up an official merchant mall in Tik Tok to obtain traffic through Tik Tok, such as matching the cooperation between Tik Tok KOL and hotels. Emerging platforms such as Aauto Quicker and Xiaohongshu are also being deployed in synchronous communication.