Traditional Culture Encyclopedia - Hotel accommodation - What is the prospect of opening a homestay and how to open it?

What is the prospect of opening a homestay and how to open it?

Since the rise of 20 15, B&Bs has experienced a blowout development. At present, nearly 1 10,000 people have invested in B&Bs industry. However, according to the data, only about 20% of B&Bs can continue to make profits. How to open the hotel, and what is the future prospect of the hotel?

Let's talk about the development prospect of B&B. First of all, people's consumption is upgraded and their travel frequency is increased. Secondly, more and more people choose to travel independently, and their demand for travel is more concentrated on the cultural and social level, so B&B is more in line with their requirements than closed accommodation in hotels. Secondly, the rise of some short rent platforms has also contributed to the development momentum of B&Bs.

But how to open a homestay?

Feelings+profits

It is not enough to run a homestay only by feelings. The poem and the distance you are looking for can't be eaten as food. Sustained profit is the key to make feelings go further and further. Therefore, profit is the answer to how to open a homestay. The following points are the key points to determine the profitability of the hotel:

1. Location selection

It's not a scenic place. You only need to spend a lot of money to build a house. The key is whether there is a relatively perfect tourism development in the local area. Otherwise, the surrounding environment is not mature, only the beauty of the original ecology. At night, with dim lights and no entertainment facilities, a large number of tourists will be lost. At the same time, we should also pay attention to the relationship with local villagers, discuss road facilities with local people, and whether tourists' parking will bring inconvenience to local people. The most important thing is to report to the local government to make sure that they are not farmhouses but homestays.

decorate

Now that B&B is being renovated, the management style is similar, and the feelings are also discussed together. As far as many successful B&Bs are concerned, B&Bs+has become a mainstream, that is, B&Bs are combined with coffee shops, bookstores and bars. Some are combined with local customs to make homestays with unique local characteristics and modern styles, and the repetition rate will be very low.

3. Marketing

Nowadays, many homestays have to publicize through platforms such as Weibo, WeChat, Zhihu and Douban, and the focus of publicity is to learn to tell stories. Feelings and stories are inseparable. If you want to be a homestay, you must rely on the local beauty to create content. How to package your villa and homestay with a good story is the key to marketing.

How to open a B&B? People who often pay attention to B&B information will find that bosses who generally invest in B&B are building their own brands step by step. B&B on Mogan Mountain can become a tourist attraction independently of the beautiful scenery. Some people go on holiday just for B&B, which is essentially different from staying in B&B.