What's the difference between the gold, silver and copper shops of Meituan?

Golden crown, silver crown and colorful crown are the evaluation results of the hotel operation ability by the US Mission through HOS. From the perspective of ability priority ranking: financial management >; Gold crown > silver crown. The evaluation results will show that after adopting the hotel name of Meituan, with this logo, it is equivalent to adding a free advertising method to the hotel.

1. The corresponding rights and interests of these three categories are different:

1, Caiguan logo is the only strategic cooperation merchant certification of Meituan, with the highest hotel quality certification and the first choice for hotels with user quality. Logo certification of strategic cooperation, the first choice for businesses with inclined resources, and an excellent way to increase sales;

2. Jinguan logo is a high-quality hotel that Meituan can naturally obtain the highest authoritative certification and top certification of business rights, which will enhance the ranking, detonate the flow of children and increase sales;

3. Yinguan logo is the authoritative certification of the US Mission to the merchants, and it is the first choice for the merchants to increase the attention and traffic of users and increase the sales of the merchants.

Second, the acquisition method is different:

(1) What are the conditions for obtaining the color crown?

1, HOS index ≥4.0

2. The index score of the host picture is 5.

3. The comprehensive score of users is ≥4.0.

4. Gold 500/ week or 2000/ month.

5. Meituan strategic cooperative merchants

(2) golden crown? Acquisition condition

1, HOS index ≥ 4.0;

2. Gold coin 20/ day

3. The comprehensive score of users is ≥4.0.

(3) Conditions for obtaining silver crowns

1, HOS index ≥3.5

2. Gold coins 10/ day

3. The comprehensive score of users is ≥4.0.

Extended data:

Introduce four home ownership scheme systems

The core content of HOS is: HOS index = basic score+reward score+violation deduction.

(a) conducting basic analysis

1, hotel information

Hotel qualification: upload business license, special trade license and fire protection certificate to get 5 points.

Hotel invoice: Booking invoice is issued in the background, and the invoicing function is calculated by day. Generally 15 days can get 5 points.

Picture: It is not determined by the quality of the picture. Generally, it takes 20 pictures to keep new pictures and delete old ones. All room type pictures are required, and you can get 5 points.

Description information integrity: the basic information of the hotel is perfect, and the background of all the basic information of the hotel is perfect, 5 points.

2. Quality of service

5-minute confirmation rate: orders must receive 5 points within 5 minutes.

Rejection rate: If the order is rejected, it is regarded as rejection rate (the room type is always open and the order must be accepted).

Comprehensive rating of users: users can get 5 points if they reach 4.9 points.

Bad review maintenance rate: the calculation is based on the past 28 days. As long as you answer all the bad reviews, you can get 5 points.

3. Operating energy

Late booking of consumer rooms: 5 points will be scored for booking consumer rooms for more than 60 nights in the past 28 days.

Turnover: If the total turnover in the past 28 days exceeds 20,000, add 5 points.

Room-to-night ratio of room reservation consumption: Your effective room reservation today can not only show your total sales today, but also show the number of effective rooms reserved every day in room status management.

4. How to improve the HOS index?

Improve hotel information

Upload business qualification

Enrich room pictures

Quick order confirmation

Never refuse any order.

Strive for praise

Maintain bad reviews in time.

(2) Reward points

1, access to the HOS channel.

You have visited the host channel for more than or equal to 15 days in a month, and each item will be added with 5 points.

2. Open fast refund service:

You opened the 15-minute free refund service that month, adding 5 points for each item;

3. Penalty points for violation of regulations

There is no room at the store or there is no room at the store: if a consumer orders food at our hotel and doesn't arrive at the hotel, the hotel front desk calls the consumer and says, hello, our hotel room is full, please cancel it. This is called no room in the store; When a guest comes to the hotel lobby, and then you tell the guest that there is no room, there are two situations in which there is no room in the store, and Meituan Hotel will impose corresponding penalties.

False behavior, ticket evasion, disrupting business order or other illegal behavior: it is one of the illegal behaviors, that is, cutting off the online guests to the offline.

Brush the bill: the hotel buys and sells itself and has no actual check-in.

Price upside down: the price on the website is higher than that in the store.

Refusing to invoice: Ignorance and willfulness means refusing to invoice guests. If there are complaints, Meituan Hotel will impose corresponding penalties.

(3) Integral gold coins

1, how to obtain integral gold coins

Points: Selling the room will generate points (valid period 1 year, cleared at maturity, minimum six months).

Gold coins: Only when the reserved house is sold will gold coins be sold.

2. The use of integral gold coins

Points: advertising space (picture label Meituan, public comment), resource space, and physical objects.

Gold coins: search page sorting, promotion coupons, gold crown and silver crown.