Why doesn’t your love hotel make money?

It is said that there is a very good market prospect for opening a love hotel now, and many people are willing to do the love hotel business. But often after many people open a love hotel, they find that their love hotel is not that profitable. So why is your love hotel not making money? Then look for the problems existing in the management of Kunming love hotels!

1. The theme expression is blunt

Couple theme hotels currently encounter The problem, which is also the problem encountered by the entire theme hotel, is that the in-depth development of the theme is insufficient. The theme is often superficial, and the theme is mistakenly understood as a soft and hard decoration project, while neglecting to explore the connotation of the theme to create something for consumers. unique value. To give two examples: a Japanese love hotel parking lot covers the private license plate numbers of all guests to protect the privacy of guests. This small case is enough to show that the hotel has a clear positioning of itself; and a hotel owner I am familiar with , three years ago, he decorated each guest room in a different style to cater to curious young consumers. However, it was precisely because of these rooms with different styles that the cost of room maintenance remained high in the later period. Three years later, he renovated When I visited this hotel, I found that the hotel had not recouped the investment cost, but the hardware was dilapidated and was frequently complained by consumers.

2. Pursuing short-term benefits and quick success

The biggest difference between theme hotels and economic chain hotels is non-standardization, but this is only the surface. The core is the refining and mining of the theme cultural connotation. , the focus is on the construction of the talent echelon. However, the couple-themed hotels on the market optimistically mistook the market trend for a successful model. After one or two stores matured, they quickly launched nationwide investment promotion. The operation process is no different from that of economic chain franchises. "Couple-themed hotels" "The two words have become an investment gimmick. Undoubtedly, the final result is that the brand has no vitality and will eventually reach the embarrassing situation of being unable to compete with budget hotels in terms of price and unable to compete with mid-range hotels in terms of experience. The two theme hotels, Disney Hotel and Beijing Jiulong Mountain, have gained market recognition after years of painstaking management.

3. Lack of service capabilities

Many couple-themed hotels in China often attract guests with their theme hotels, but they often fail to "retain" them due to poor service operation capabilities. "guest. A hotel is a comprehensive experience product. If one aspect is unsatisfactory, it can often lead to "annihilation". I casually browsed through some of the more mainstream couple-themed hotels in China on the OTA platform, and most of the complaints from customers focused on basic hygiene and service levels. No matter how good the theme is, without the guarantee of the hotel's most basic services, it is dangerous and like a castle in the air.