Hotel location selection for hotel planning and design

The choice of hotel construction location

The choice of location has an important impact on the prosperity of the business. If the location is not chosen correctly, even if the decoration is beautiful, the food is delicious, and the service is attentive, the business will not be prosperous. Therefore, whether you are planning to open a store or are currently in business, you must thoroughly study the location issue, focusing on the characteristics of the business location and the business policies that match it.

A. Location selection of city hotels

The types and characteristics of the locations are now described as follows:

(1) Near transportation stations

< p>Passengers coming and going are an important group of customers, including employees and students. The way to treat customers should be different for different customers, and pricing must be handled carefully. In addition, holiday customers are different from usual customers and must be differentiated. The main purpose of customers in this area is to wait for the bus, so a fast food restaurant is most suitable. Transportation stations include airports, train stations, long-distance bus stations, and seaport terminals.

(2) Company business area

The main customers in this area are working employees, and the purpose of their visit is nothing more than to discuss business or chat. How to deal with the large number of stagnant customers at lunch, and how to improve business turnover efficiency during holidays and weekends when business is slow, are the key considerations when choosing this location.

(3) Student Street

Students are the main customers in this area. There are no obvious differences between peak and off-peak times of the day, but the seasonal differences are considerable. Students' motivations for using restaurants are not only chatting and having fun, but also gathering classmates or reading books. Therefore, you must pay attention to the convenience of moving tables and chairs, and prepare books, newspapers and magazines. List-type restaurants and fast food restaurants are suitable for this location.

(4) Commercial district

This area is a place where people with different motives for dating, chatting, shopping, and resting gather. Of course, it is the most appropriate place to open a store, but it is also a place where a large number of people gather. investment location. This location is suitable for any type of store, but the necessary condition is that the store must have its own characteristics and operate for certain specific customers. Since there are many customers on weekends and holidays, hourly workers must be used flexibly.

(5) Residential area

The customers in this area are mainly nearby residents, and the focus of hospitality is how to embody a sense of intimacy and warmth and provide fresh and delicious food and beverages. If it has the function of a social center for nearby residents, such as setting up a bulletin board and hosting interesting activities such as socializing and competitions, it will be more likely to succeed.

(6) Suburban sections

Some catering operators build special restaurants in locations with cheap land, and their unique style has won the favor of consumers. In addition, because fast food restaurants have opened locations near important traffic thoroughfares, they have also created a new wave in the suburban catering market. As the number of people with cars increases, suburban areas are gradually receiving more attention. Restaurants in this area must have parking lots and eye-catching advertising signs. If it is a large restaurant that specializes in cheap gatherings, providing unique meals will be the focus of the business in this location.

In short, when opening a restaurant, you must adapt to the characteristics of the location, consider the supply of raw materials, the number of people, whether the rent is reasonable, etc., and write the best business strategy; you must also always pay attention to the changes in the location environment and establish a golden signboard. .

B. Location selection of resort hotels

More and more hotels are no longer targeting pure travel and accommodation guests, and are resort-type or other specialty hotels. Site selection conditions are different.

1. Scenic spots: mountain views, sea, rivers, lakes and other water features, entertainment cities, in or near tourist areas.

2. Geological features: hot springs

3. Historical sites: ancient cities, ancient villages and towns, historical sites, the Great Wall, canals

4. Outdoor activities: golf courses , ski resorts, extreme sports areas, sports fields/stadiums

5. Special events: casinos, racetracks, racetracks.

6. Man-made comprehensive area: a new commercial body that is comprehensively developed and integrated with functions such as conferences, exhibitions, playgrounds, shopping malls, and vacations.