Traditional Culture Encyclopedia - Hotel accommodation - What are the hotel marketing channel strategies?
What are the hotel marketing channel strategies?
1, define the sales area and scope.
2. Because the customer demand potential of each salesperson is different, it is necessary to determine the quality standard of sales when the salesperson is required to reach the sales quantity, including the product and sales knowledge of the salesperson, the effect of the sales visit, the working attitude and ability of the salesperson and the relationship with the customer.
3. Performance evaluation of sales staff.
4. A well-organized organization.
Second, the product mix.
(1) Business Customer Portfolio Products
(2) Conference portfolio products
(3) Family accommodation combination products
(4) Honeymoon holiday products
(5) Wedding portfolio products
(6) weekend combination products
(7) Off-season holiday products
(8) Special activity combination products
Third, planning and publicity.
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