What is the position and function of hotel catering culture in hotel management?

Hotel culture is the embodiment of the intangible value of the hotel. Only by transforming this valuable intangible asset into a concrete practice process can the cohesion and centripetal force of the hotel be continuously enhanced and become the core of the same values of the hotel. It is the foundation of hotel culture construction and management to continuously improve the quality of employees through the rational allocation of talents. We should strive to build a group of high-quality employees and personalized business style, so that the corporate culture can be truly implemented. Hotel culture is real, and we must start from the foundation and managers. Hotel culture is reflected in the layout of the hotel environment, in the publicity of guests, and in the daily management behavior of hotel employees, especially managers. The constant innovation of hotel daily behavior is the most effective carrier of corporate culture. For example, a hotel group prepares various daily expressions related to tourism every week to teach tourists how to communicate simply in the local language. It is these subtle service behaviors that reflect the corporate culture of hotel groups starting from customer needs everywhere. Hotel enterprises committed to the construction of corporate culture should also seize the time to do a good job in the code of conduct for employees at different levels and in different regions, especially the code of conduct for managers, the code of etiquette for employees' social places, and the long-term code to improve the cultural quality of employees.

"Half of a famous brand is culture"-creating a famous hotel brand, highlighting its cultural characteristics and strengthening its cultural management will surely become the key to the success of hotel management. The comprehensive introduction of hotel CIS is the only way for hotels and their products to become well-known brands. All the elements related to the hotel image should be comprehensively and systematically planned and designed, and the hotel brand image with unique cultural taste should be shaped through the unified dissemination of all-round multimedia to seek public recognition.

The management of famous brand culture is to regulate and restrain the internal and external behaviors of hotel employees from the level of hotel corporate culture system, and it is the organizational basis and institutional guarantee for creating famous brand culture. Internally, it is mainly reflected in the scientific reform of hotel management, which requires hotels to formulate the development strategy of institutional culture to provide institutional guarantee for the implementation of the hotel value phenomenon system; Externally, it is manifested in the establishment of cultural development strategy.