Physical store Dragon Boat Festival marketing activity plan

Physical store Dragon Boat Festival marketing activity plan (selected 7 articles)

In order to ensure that the activity is carried out with high quality and high level, we need to start the activity plan formulation work in advance, and the activity plan has clear and organized content , features clear steps. How should an activity plan be formulated? Below is the Dragon Boat Festival marketing activity plan for physical stores that I compiled for you (selected 7 articles). Welcome to read and collect.

Physical store Dragon Boat Festival marketing activity plan 1

1. Purpose of the activity:

1. To celebrate the Dragon Boat Festival, provide profits at low prices, express emotions, and interact with activities and other activities to create a festive atmosphere and improve the reputation of the mall;

2. Expand customer activity participation, educate and entertain, further promote entertainment marketing, let customers fully participate in the activities, and arouse emotions** *Ming, shorten the distance between the mall and customers;

3. Through various activities, attract popularity, boost sales, increase mall efficiency, and improve employee morale.

2. Activity time:

June 9-13

3. Activity theme:

May 5th Dragon Boat Festival "Zongzi" "Love attaches great importance to justice

4. Activities:

True Love 1: True Love Gathering Festival *** (June 10-11)

Wherever The first 100 customers who open a store during the event will each receive a Dragon Boat Festival gift. The gift is a rice dumpling and a delicate gift. The quantity is limited and while supplies last.

True Love 2: Deep Father’s Love (June 9-19)

1. In order to celebrate June 19, a Father’s Day essay competition is held. It is required to be sincere and express your deep love for your father. There is no limit on genre or word count. The manuscript should be mailed (or email) to the following address;

True Love 3: Family Dragon Boat Race on Land The whole family, old and young, have fun together (June 11)

1. In order to highlight the characteristics of the traditional Dragon Boat Festival, harmonize family relationships, and promote family harmony, the "Family Land Dragon Boat Race" will be held at 8:00 pm on June 11 .

2. Activity method: tie two people together (the relationship between the two is a family relationship), and the family team of Bibi’s team that reaches the finish line first will win! Each round consists of 4 groups of families competing, with 2 final rounds, and the winner of each round will be awarded a rice cooker.

3. Registration time: 7 pm from June 8th to 11th. Registration address: Main service desk on the first floor of the shopping mall. Tel: xxxxxx

1. All participants must speak dialect To express talents, the performance items can be singing, cross talk, sketch, etc. Partial changes in lyrics and lines can be made, but the entire song must be expressed in dialect to show the characteristics of the hometown. Registration period: June 8th-12th.

True Love Five: Passionate Dragon Boat Festival 5-day Entertainment Show (June 11-15)

1. From June 11-15, the square will hold large-scale cultural and artistic performances for 5 consecutive days Party to celebrate the Dragon Boat Festival. Physical store Dragon Boat Festival marketing activity plan 2

1. Time:

May 26-June 10

2. Location:

Jinjiang Hotel

3. Activity goals and objectives:

1. Let customers know about Jinjiang Hotel and dispel their various concerns about consumption levels.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing venue resources and mobilize business potential during off-peak periods;

4 , Gather the joint efforts of hotel sales, mobilize the enthusiasm of all employees, and implement bundled business.

4. Public target:

Individual travelers, families, relatives and friends during the Dragon Boat Festival.

5. Positioning:

"Dragon Boat Festival Reunion and Family Wanxing" As the consumption level of Qiyang hotels is increasing day by day and becoming a high-end one, it first becomes unique in its advertising campaign and activities Unconventional and refreshing, it creates a warm and warm atmosphere during the festival.

6. Combination of promotional activities

1. The guest room department adopts the business strategy of "giving away catering coupons", and every time you open a room in cash, you will get a 20 yuan catering coupon.

2. The catering department carries out the following promotional activities in the name of "Dragon Boat Festival Reunion and Family Wanxing".

1). Vegetables in the food court are priced at 10 yuan, and Yanjing Pure Beer is buy one and get one free.

2). 20% off on dishes in VIP rooms. Spend more than RMB 300 to get a RMB 20 voucher and free KTV afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3) Based on the Dragon Boat Festival culture, we launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings. If you book a reunion banquet, you will get a KTV afternoon session. And launched several special Dragon Boat Festival dishes. Physical store Dragon Boat Festival marketing activity plan 3

1. Activity targets

Peixian Rural Commercial Bank online banking, mobile banking (client), WeChat banking, and Yuanding card users.

2. Activity time

June 5, 20xx - June 18, 20xx.

3. Theme of the activity

The emotion of fragrant rice dumplings and fatherly love

4. The content of the activity

1. One important gift: round tripod Card users are treated with courtesy

During the event, new and old customers of our bank’s Yuanding Card who hold the card and make two or more purchases or a purchase amount of RMB 288 or more at Guihe Department Store in Xuzhou and Hualian Supermarket in Peixian County will receive Receive a free towel gift box. Seats are limited, first come first served (limited to first 100 people). Limited to one claim per customer.

2. Double gift: new users of mobile banking and online banking are treated with courtesy

During the event, for the first time, open and use the online banking and mobile banking (client) of Peixian Rural Commercial Bank Customers who successfully transfer and pay will receive an exquisite gift. The gift rules are set as follows:

(1) One rice dumpling gift box, limited to the first 100 people on the Dragon Boat Festival day.

(2) 30 yuan mobile recharge card, limited to the first 100 people (cannot participate in the rice dumpling gift box event at the same time).

Each customer can only receive the above prizes once.

3. Triple Gifts: Provincial WeChat Banking Pays Attention

During the event, (1) Anyone who follows Jiangsu Rural Commercial Bank WeChat Banking and successfully binds Yuanding Card and successfully Customers who withdraw money from the card once will receive 10 yuan of mobile phone credit. Seats are limited, first come first served (limited to first 500 people). Limited to one claim per customer.

(2). All customers who follow Jiangsu Peixian Rural Commercial Bank’s WeChat banking and successfully bind their Yuanding card will receive a lucky draw opportunity. The awards are set as follows:

First prize: 10 people, one 60-gram silver bar

Second prize: 200 people, 30 yuan mobile recharge card

Three Prize: 1,000 people, 10 yuan mobile phone bill

4. Four gifts: Yuanding card, mobile banking (client), online banking account opening ceremony

Every year 20xx 1 - Bank card, mobile banking (client), and online banking customers who have not had any transactions in May will receive a free mobile phone credit of 20 yuan as long as they make a transaction exceeding 100 yuan during the event. (Limited to the first 500 customers, each customer can only receive it once.) Physical store Dragon Boat Festival marketing activity plan 4

1. Activity background

The fifth day of the fifth lunar month every year is a rich folk custom in our country. The traditional cultural festival - Dragon Boat Festival, this year is June 20 (Saturday).

The origin of the Dragon Boat Festival was originally to commemorate the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating rice dumplings, drinking rice wine, planting cattail leaves, etc., to satisfy people's psychology of "expelling evil, disinfecting, and avoiding epidemics". It is also for To celebrate the joyful atmosphere of the festival, therefore, according to the characteristics of this festival, this promotion plan is specially formulated to increase supermarket profits and popularity.

2. Activity time

xx month xx ~ xx month xx day xx

3. Activity content

The promotion process is divided into specific categories There are three stages before the holiday, during the holiday and after the holiday:

1. Pre-holiday stage:

1. Make a budget

Make a promotion budget in advance , using operations research, statistics, and corporate experience to reasonably calculate the optimal results of investment and return for this promotional activity.

2. Do a good job in publicity

Start publicity one week before the holiday, including POP advertising, media publicity, color page publicity, etc.

1. Two models "Zongzi Hanging Flag" is hung in the store to promote;

2. Our company's DM newsletter promotion (see the attachment for the allocated quantity); the first and second phases of the DM newsletter are 40,000 copies each, and the third phase of the single newsletter is an average of 40,000 copies 1,800 copies per store (such as Zumiao Liyuan and Lotus stores that are relatively close to each other can reduce the quantity appropriately from a cost perspective)

3. Off-site posters and on-site broadcasts publicity.

3. Select and arrange the promotion venue

The store attaches great importance to this product and has a strong willingness to cooperate. It is willing to cooperate with the manufacturer in promotion, stocking, display, profit sharing, publicity, Pricing, etc. (especially be careful when cooperating with supermarkets that are notorious for price-cutting); Places with large traffic flow, good image, and good geographical location. The interior of the store can be arranged according to the magnet point effect. The requirements are: highlighting the theme, setting off the atmosphere, attracting attention, being innovative and creative, etc.

4. Storage and storage of promotional products

It is convenient to find Promotional inventory points are convenient for picking up and replenishing goods. You should also pay attention to the safety and quality of goods during the promotion days.

5. Establish a variety of promotion alternatives to avoid sudden problems that affect the progress of the promotion.

2. Festival stage:

1. Promotional activities (three items)

On-site rice dumpling promotion

Event time: xx year x From xx to xx

Activity methods: display at the front of the store, bundled sales, free gifts with purchase, free tasting, and freshly made and sold.

1) Anyone who purchases 50 yuan in the supermarket during these days can get a pack of special rice dumplings (prizes can be sponsored by the manufacturer) and so on. The more you buy, the more you get.

2) In addition, combined with the characteristics of the Dragon Boat Festival, some other related pastries and other foods are offered at special prices to stimulate consumers' desire to buy. There are about 100 individual items, including 50 food items, 25 non-food items, and 25 fresh food items.

3) Use some marketing techniques, such as limited-time limited sales of some products. Zongzi and salted preserved egg gift boxes can be sold in a "big sale" three days before the Dragon Boat Festival.

Smell the fragrance and know the rice dumplings

Event time: June 19th - 21st

Event content: During the promotion period from June 19th to 21st , customers who make a one-time purchase of 55 yuan (the fifth day of May during the Dragon Boat Festival) in this supermarket can participate in the "Smell the Smell and Know the Zongzi" activity with their computer receipts.

Activity method: Customers who spend 55 yuan or more in the supermarket can go to the supermarket front desk with their receipts to sign up for the competition. The staff will issue an eye mask to each contestant. The competition is conducted in groups, with 5 people in each group. At the beginning of the competition, contestants will blindfold their eyes and identify the fillings of the rice dumplings through their aroma. The one who smells the most within the specified time will win. The top three will be awarded gifts.

First place: a Dragon Boat Festival gift pack (valued at 100 yuan)

Second place: a box of Gaoyou duck eggs (valued at 50 yuan)

Third place Name: A vacuum-packed roast duck (valued at 20 yuan)

Passionate 55 gifts

Event time: June 19~21, 20xx

Activity content: Anyone who purchases more than 55 yuan in this supermarket between 17:30 and 21:30 during the activity period can participate in the word activity.

Activity rules: Customers with full quota can participate in this lottery with small tickets. In the pre-prepared prize box, there are table tennis balls representing different gifts. Different numbers are printed on the balls. Can be redeemed for different gifts.

No. 15 ball is worth 1 yuan, a gift is worth 200 copies/day

No. 25 ball is worth 2 yuan, and a gift is 100 copies/day

No. 35 ball A gift worth 5 yuan, 20 copies/day

A gift of No. 45 ball worth 10 yuan, 40 copies/day

A gift of No. 55 ball worth 20 yuan, 40 points/day

2. Activity support

1. The purchasing department contacted to negotiate 5,000 rice dumplings as gifts for customers;

2. The purchasing department contacted to negotiate 1,000 kilograms of rice dumpling materials, held Zongzi smelling competition;

3. Post-holiday stage

1. Summary of promotional activities for this promotion (analyzed in combination with fixed procedures)

2 , Customer satisfaction tracking survey. Physical store Dragon Boat Festival marketing activity plan 5

1. Activity purpose & ideas

Activity purpose.: Taking the Dragon Boat Festival as an opportunity to hold a theme event to add a happy atmosphere to this project , improve the satisfaction of owners and customers on this project, and strengthen communication between owners, customers and companies. In addition, it can also accumulate potential customers for the sales of this project.

Activity ideas: Reflect the Dragon Boat Festival customs in the form of rice dumplings, Easter egg DIY activities, tying mugwort, and gift sachets, and use park points redemption activities to increase the fun of the festival, so that guests can intuitively experience the products and benefits of this project living and cultural atmosphere.

2. Activity overview

1. Activity time: 14:30-17:00, June 23, XX

2. Activity location: xxxxx

3. Activity theme: Zongzi Dragon Boat Festival DIY, fun-loving and polite waiting for you!

4. Invited people: project owners, potential customers and visiting customers, and company-related customers.

5. Estimated number of visitors: 150-200 people

6. Main contents of the activity: on-site easter eggs, rice dumpling DIY, happy farm labor; park visit points exchange for prizes (such as clipping Marbles, Dart King Battle, Wisdom Challenge, etc.).

7. Organizer: Ivy Sales Department

3. Event site layout

1. Fountain outside the sales department in the park: a sign-in desk is set up at the door. For guests to sign in. Each guest is given a piece of mugwort and an activity points book. Guests with children are also required to receive sachets. Guests tie a piece of mugwort next to the check-in desk; a display rack for the activity process and a distribution map of the activity area are placed on the right side of the sales department door. Display racks, fruits and cold drinks.

2. Lawn at the entrance of the sales department in the park: game activity area and on-site rice dumpling DIY. The property management provides some tables and chairs. Staff take photos for customers.

3. Inside the sales department: on-site rice dumpling DIY area and points redemption area.

4. The hillside lawn in the park: This venue is mainly used for the Wisdom Breakthrough activity. Some small tasks and customs related to the Dragon Boat Festival and other question and answer questions are pasted on the rope.

5. Happy Farm: place labor tools, buckets, plastic scoops, etc.

4. Event invitation method:

1. Invitation time

1) Invitation date: June 14th to June 22nd is the event invitation date.

2) Registration time: 17:00 pm on June 22 is the registration deadline.

2. Invitation method

1) Owners of properties that have been handed over: The housekeeper will come to invite the owners who have moved in, call the owners of the properties that have been handed over, and invite the owners and their families to participate in the event.

2) Key customers: The real estate consultant calls key customers and invites the customers and their family members to participate;

3) SMS invitation: Choose an SMS company to send invitations to customers who meet the purchasing conditions of this project Send group invitations to Dragon Boat Festival events.

4) Online invitation: The project website and club website will announce the event information. Physical store Dragon Boat Festival marketing activity plan 6

1. Promotion content

1. Buy rice dumplings to get salted eggs and shopping discount coupons

Purchase more than 30 yuan of rice dumplings or salted eggs Get free salted eggs worth 3 yuan and a 20% off single product discount coupon for the day.

Purchase rice dumplings or salted eggs over 100 yuan and receive a 10 yuan worth of salted eggs and a 30% off single item discount coupon for the day.

When customers use discount coupons for delivery, ask customers whether the purchase of this item is related to the Dragon Boat Festival, whether they chose to buy this item to celebrate the Dragon Boat Festival, why, and tell them their answer It will be broadcast anonymously on supermarket radio (the event method is already indicated on the discount coupon). If it is indeed related to the Dragon Boat Festival, write down the reason on the discount coupon.

2. The supermarket radio broadcast "How did you spend your Dragon Boat Festival?"

The program introduced the origin of the Dragon Boat Festival on the supermarket radio. Play interesting responses gathered from customers anonymously. And broadcast on the radio similar answers collected from supermarket employees about the items purchased in this supermarket to celebrate the Dragon Boat Festival.

On the one hand, we tell customers how everyone is celebrating the Dragon Boat Festival, and on the other hand, we remind customers that the Dragon Boat Festival is coming and we can all buy something to celebrate the Dragon Boat Festival.

2. Integrated promotions

1. Media

On music traffic radio channels and other similar traffic communication media, promotional advertisements will be broadcast on a rolling basis every day during the Dragon Boat Festival 30 days before the festival, it will be broadcast 10 times a day, 15 seconds each time.

2. In-site broadcasting

From the opening of the store to the closing of the store, the program "How did you spend your Dragon Boat Festival?" will be played continuously, introducing the origin of the Dragon Boat Festival and a brief introduction to promotional activities. Interesting responses collected from customers are broadcast anonymously. And broadcast on the radio similar answers collected from supermarket employees about shopping in this supermarket to celebrate the Dragon Boat Festival. The program time is 5 to 10 minutes each time, and music is played at intervals of 5 minutes each time.

3. Store layout

1) Off-site:

a. At the supermarket entrance and storage area, use Wantong version to create Dragon Boat Festival promotional activities. .

b. Pack the wall pillars and paste the Dragon Boat Festival color pages

2) In the venue:

a. Hang the rice dumplings over the entire store , promotional hangings provided by Salted Egg Company and homemade hangings for events, etc.

b. In the Zongzi area, which is the discount coupon distribution area, use curtains, Wantong plates, self-stickers, etc. to focus on the promotion of events and the promotion of Zongzi and salted egg companies.

4. Other support

The drug store on the first floor of the store is selling at a special price of 15 yuan.

Free delivery is available for group purchases of NT$3,000 or 20 boxes of rice dumplings or salted eggs.

3. Promotional expenses

1. Media advertising expenses: 6,000 yuan

2. Salted egg and small gift series gifts: 60,000 yuan

3. On-site and off-site layout fees: 5,000 yuan

4. Discount coupon production: 1,000 yuan

***Total: 72,000 yuan

4. Specific operations

1. The 15-second advertisement on the media broadcast channel shall be produced by a reliable advertising company entrusted by the company. The advertising content at different stages should be specified in the advertising contract; it is scheduled to be used in promotional activities Complete three days before starting.

2. The broadcast scripts for on-site broadcasts are provided by the marketing department and updated in real time.

3. The marketing department and planning department are responsible for the specific design of the indoor and outdoor layout. If the company can produce it, the artist will be responsible for it. If the company is unable to produce it, the artist will contact an external unit to produce it. The final layout will be made by Art to complete. The administrative department will do a good job in purchasing coordination; the scheduled layout of the venue will be completed the day before the start of the promotional event.

4. The purchasing department is responsible for introducing rice dumplings and salted egg manufacturers. Zongzi manufacturers charge a promotional fee of more than 500 yuan, and salted egg manufacturers charge a promotional fee of more than 300 yuan. At the same time, he is responsible for formulating price and market research plans for rice dumplings and salted eggs, and completing relevant plans half a month before the start of promotional activities. Physical store Dragon Boat Festival marketing activity plan 7

1. Activity analysis

The fifth day of the fifth lunar month is the Dragon Boat Festival, a traditional Chinese festival. It celebrates the Dragon Boat Festival, commemorates Qu Yuan and preserves folk customs. Traditionally, we have organized a number of promotional activities to celebrate the Dragon Boat Festival, using this activity to achieve the purpose of "edutainment and entertainment"; and give back to customers, hoping to increase the popularity of the mall, attract crowds, provide customers with a warm shopping place, and improve The turnover on the event day allows customers to experience an unforgettable Dragon Boat Festival.

2. Event time:

xx, month, xx, xx

3. Recommended event title:

Smell the fragrance of moxa "from a thousand miles away" There are many "Pearl" gifts

4. Activity content

(1) "Zongzi-making and showing love" competition

A zongzi-making competition will be held on the day of the event to To shorten the distance between our store and consumers, and allow contestants to promote the relationship between family members through this activity. After the event, the rice dumplings were distributed to social welfare centers such as nursing homes and kindergartens.

Activity target: on-site customers or community residents

Activity method:

1. Within 5 minutes, see which contestant can wrap more rice dumplings Fast and good.

2. Customers will judge the top three and the most photogenic “Zongzi Award”.

3. The winners will be awarded corresponding "gifts".

4. Everyone who participates in the competition will receive a souvenir.

5. After the competition, the completed rice dumplings will be given to nursing homes, kindergartens and other social welfare centers.

Note: This activity needs to control the time and number of participants (the specific details will be determined after the plan is confirmed)

(2) Dragon Boat Festival fragrance and rice dumpling fishing competition

Event time:

Event location:

Event content: The Dragon Boat Festival is here, do you want to get holiday gifts when shopping? Then come and participate in our competition!

Anyone who spends a total of 200 yuan in shopping on the same day can participate in the "Zongdong Fishing Competition". If you spend 200 yuan, you can fish once (limited to 1 minute), if you spend 400 yuan, you can fish twice, and so on. The more you buy, the more you can fish. . Receive corresponding gifts according to the "fragrant rice dumplings" caught. The number of gifts is limited, first come, first served, while stocks last.

Props: several bamboo poles, strings, rice dumplings, etc.! The gift is the "zongzi" caught from the fish.

(3) "Standing on top of the sky" Egg-standing Contest

Activity content: Anyone who purchases over ___ yuan on the day of the event can participate. Each participant holds an egg within the specified time. Let the egg stand up naturally without any external force. The successful person will receive a gift, and the unsuccessful person will receive a souvenir.

Activity time: 5 minutes, each person can only play once.

Activity location:

Activity target: No restrictions on the target, anyone who is interested can sign up

Expected effect: Through this "new" gameplay, let Everyone has fun shopping.

5. Event promotion plan

1. Promotional vehicle: Rent 3 promotional vehicles to promote the event in major gathering places in the city. (1 vehicle parked in the shopping mall, 2 vehicles arranged by yourself)

2. Members’ mobile phone text messages, shopping mall reminders through broadcasting system every 5 minutes, x display racks at the door, horizontal auxiliary, etc.!

6. Coordination work of various departments

1. The planning department is responsible for the pop writing and publicity of the event

2. The sales department does a good job in explaining the event and contacting the brand discounts Work

3. The general service station does a good job of event broadcasting and customer explanation