How to write the hotel marketing plan?

The marketing plan includes overall analysis, SWOT analysis, PEST analysis, tactical planning, summary of promotion ideas and promotion details, as follows:

1. Overall analysis: market characteristics, industry analysis, competitor analysis, consumption trend analysis and sales situation analysis.

Second, the SWOT analysis of this product (company): strengths, weaknesses, opportunities and threats

3. PEST analysis of the whole environment: policy, economy, society and technology.

4. Marketing strategic planning: market tipping point, market layout, leading operation ideas, operation mode, market entry and operation ideas and design.

Marketing strategy planning: product strategy, product positioning and segmentation; Price strategy; Channel strategy, channel selection, channel expansion sequence, channel planning, channel proportion, channel sales forecast and analysis, and time plan for listing.

A summary of the promotion ideas of intransitive verbs and detailed cases of promotion: marketing channel promotion scheme, marketing scheme of listed terminal consumers, marketing scheme of listed terminal, media promotion arrangement and post-promotion follow-up scheme.

Extended data:

Draw up your own theme according to different marketing planning objects. The theme of marketing planning is the cornerstone and core of the whole marketing planning, and it is the basic principle of marketing planning.

On the basis of expounding the theme of marketing planning, this paper briefly introduces the planned projects, including their background, general situation, progress and development trend.

Marketing planning analysis can be classified item by item or comprehensive analysis, depending on the specific circumstances of planning.

Macro-environmental conditions: mainly including macro-economic situation, macro-economic policies, financial and monetary policies, capital market trends, capital market conditions, etc.

Market conditions of the project: mainly including the market sales and demand of existing products or services, the potential demand of customers for new products or services, market share, market capacity, market expansion space, etc.