Creative plan for Chinese Valentine's Day activities

In order to ensure that activities are carried out in a scientific and orderly manner, it is often necessary to formulate an activity plan in advance. An activity plan is a written plan for a certain activity. How should we develop an activity plan? Below is a sample essay (generally 6 articles) on creative plans for Chinese Valentine's Day activities that I compiled. I hope it will be helpful to everyone. Creative plan for Chinese Valentine's Day activities 1

Activity 1: Sweet photo of the "Chinese Valentine's Day" couple

Audiences who purchased more than 2 movie tickets can scan WeChat on site to follow the "2018" movie By using the official WeChat account of the city, you can participate in the Chinese Valentine's Day sweet couple photo event, wear couple photography props for free, and a professional photographer will take 2 sweet couple photos on site and send them directly to the audience's mailbox.

After receiving the photos and sharing them on Weibo and @xPhotography, @国际电影城, the audience can go to the designated location to receive a pair of 12-inch fashionable Lamina.

Activity 2: Lucky Draw

Members can participate in the lottery by purchasing tickets with their membership cards, and have the opportunity to win exquisite prizes provided by "xx Photography". The prizes are a couple photo set worth 3,999 yuan and a personal photo set worth 2,999 yuan. Audiences who did not win the photo album will also have the opportunity to receive a rose soap flower gift box worth 199 yuan!

On August 17th, the Chinese Valentine's Day, come to xx Cinema, watch a touching love movie, and take a sweet photo of the two of them to commemorate the unique sweetness and romance that belongs to two people!

Activity 3: Boutique Book Bar gives away creative paper cup illustrations

On the day of the Chinese Valentine’s Day, anyone who purchases the “Chinese Valentine’s Day Sweet Drink” from the Boutique Book Bar in the movie theater will receive a gift provided by Booker Book Company Professional illustrators will draw creative paper cup illustrations for you on-site. You can also write a love declaration on the cup and give it to your TA, so that your love will last a lifetime! Chinese Valentine's Day activity creative plan 2

Chinese Valentine's Day promotion theme. Restaurant and hotel Qixi Festival promotions, restaurant and hotel Qixi Festival (Chinese Valentine's Day) promotion themes and planning plans. In addition to having a good idea, the hotel's Valentine's Day promotion plan must also be executable and operable in order to better carry out Valentine's Day promotions.

On Chinese Valentine’s Day, how should restaurants and hotels plan Chinese Valentine’s Day marketing activities? When homogeneity occurs over and over again, whoever can come up with new and unique ideas can stand out. Let’s take a look at some hotel project ideas from the past.

Valentine’s Glass Bottle

A four-star hotel located on Huanshi Road in Guangzhou held a theme event called “Lover’s Glass Bottle” on Valentine’s Day last year: the hotel provided colorful In the glass bottle, lovers write sweet words of love on paper, then stuff it into the bottle, tie it with a ribbon, and give it to each other. It is said that such marketing activities are low-cost, but the effect is very good.

Sending flowers to beauties

This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses. The venue was decorated with many roses and other decorations to create a romantic and warm dining environment. There will be singers performing at the dining table, singing affectionate and intoxicating music for couples, and the unique saxophone and guitar playing will also make people intoxicated. Men can pick roses at will during the dinner or when leaving the table and give them to their lovers. The mark of love stays in my heart forever.

Black-and-white dinner party

In Beijing, a hotel once held a black-and-white dinner party. It was stipulated that the men participating must wear tuxedos, and the ladies must wear either white or black, with the chamber orchestra playing soft music. rhyme. During the dinner, guests either ate at the buffet or danced. Some experts analyze that such theme banquets are not necessarily the best, but they are always better than a single catering promotion.

In addition to having a good idea, the hotel's Valentine's Day promotion plan must also be executable and operable in order to better carry out Valentine's Day promotions.

Chinese Valentine's Day activity creative plan 3

1. General idea

Chinese Valentine's Day is the traditional Chinese Valentine's Day. As Chinese people increasingly value China's traditional culture and folk festivals, plus Businessmen promote it with great fanfare every year, and Chinese Valentine's Day has become one of the must-celebrate festivals for couples. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.

In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.

2. Event time:

August 16-August 19

3. Store layout

In order to match the Chinese Valentine’s Day theme, It is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grapevines should be used to decorate the main entrance doorposts to resemble a grape trellis, creating a rich traditional Chinese lover's feeling. festive atmosphere.

IV. Event Planning

(1) Diamond Jewelry Festival

1. Theme

A century-old store, a century-old relationship—— Diamond Jewelry Festival

[Explanation of the theme] The theme of this event is "A century-old store; a century-old marriage". It focuses on the wedding market and has a clear positioning. It will be the most competitive brand of the gold jewelry store in the mall. Highlight your advantages and attract target consumers with integrity and best wishes.

2. Event Planning

The Diamond Jewelry Festival extends from August to the National Day Golden Week, which lasts for more than a month. During such a long period, promotional activities should be There are levels and stages. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.

The Diamond Jewelry Festival begins romantically, with seven dazzling gifts to choose from.

During the event, if you purchase diamond jewelry products for a total of 3,000 yuan, you will be able to choose one of seven discounts.

77 yuan discount coupons for bedding, 77 yuan discount coupons for suits, and 77 yuan discount coupons for shoes.

Women's clothing 77 yuan discount coupon, clothing accessories, 10% off card, 40% off card on Chinese clothing, 20% off card on wedding photography.

3. Exhibition style creativity

Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and high-priced, or they can be specially imagined for Valentine’s Day, with dried flowers. Creative combinations are displayed, and a transparent glass cover is placed on the outside to highlight the classic models from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, forming an irresistible temptation for consumers. . Women are often compared to flowers. The combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract the attention of consumers and produce excellent promotional effects.

(2) Full event

1. Full theme event

(1) Event theme

Romantic Chinese Valentine's Day, lucky 77 ——77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis.

(2) Event planning

The in-store merchants will provide 77 products as gifts. On Saturdays and Sundays, an activity area will be set up in the *** sharing space to create a large kt version of the picture. These are the names and pictures of the 77 gifts. According to convention, all products are divided into department store clothing and gold electrical appliances. During the event period, consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. , the first person who meets the conditions will have priority.

(3) Prizes

Each merchant in the store provides a physical gift with a price of no less than 100 yuan. If the product price is generally higher, 100 yuan can be used to offset the gift. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.

(4) Preparation of promotional materials

①Imagination and production of kt version.

②Activity rules explain water cards.

④Tables and chairs required for the event venue.

2. Other promotional activities

(1) Buy a Valentine’s Day gift and get a crosstalk couple’s ticket package - during the event, if you purchase a Valentine’s Day gift with a single ticket of 770 yuan or more, you will get a crosstalk couple’s ticket as a gift Package.

(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts worth 770 yuan or more, you can enjoy free EMS express delivery in China, conveying romantic affection to lovers separated by two places. . Chinese Valentine's Day activity creative plan 4

Theme: Romantic Valentine's Day, warm roses

Time: August 20

Activity content

Any couple who visits any of the Liansheng Garden stores on August 20 and walks hand in hand from the entrance to the store, the man can get a delicate rose to give to his beloved woman. Limited to 300 copies.

Atmosphere layout

(1) Entrance

At the entrance, pink balloons are used to tie up a "heart"-shaped door, with a man and a woman " "Two Love Angels" distribute roses at the "heart"-shaped door to lovers holding hands entering the store through the door.

(2) Product display area - Love Corridor

Create a special area for displaying Valentine’s Day gifts, such as jewelry, perfume, silk scarves, chocolate, leather goods, cosmetics, etc. The planning department produced some image spray paintings with words such as "Happy Chinese Valentine's Day" and arranged them in the store above or around the display area.

Event details

(1) Men distributed at the entrance must wear black suits, black leather shoes, ties, and the "Angel of Love" logo on their chests, and be handsome and elegant; women are required to wear Wedding dress, light makeup, beautiful.

(2) Couples who pass through the heart-shaped door are required to hold hands before giving out roses. The "love angel" who distributes roses can flexibly ask them to kiss, etc., to liven up the atmosphere of the scene.

(3) Roses should be packed in exquisite gift baskets, carried by women, and taken out by men for distribution.

(4) According to the allocated quantity of roses in each store and the actual customer flow, select the corresponding time period for distribution to ensure that distribution is available throughout the day without being incomplete at the end.

(5) The "Angel of Love" says to all the lovers who pass through the "heart"-shaped door: Happy Chinese Valentine's Day!

Department Cooperation

1. Planning Department

(1) Purchasing and Distribution of Roses

The Purchasing Department will notify you before August 11 Purchase roses and arrange special vehicles to deliver them to various stores on August 20th.

(3) Advertising production

The planning department is responsible for the production (including outdoor stand-up spray paintings, store promotional spray paintings, and love angel logos) and will be delivered to each store before August 18.

(4) Wedding dress rental

The planning department will rent a wedding dress and deliver it to each store together with roses on August 20.

(5) DM order production

The planning department will complete the production before August 20 and send it to each store.

2. Operations Department

(1) The "heart"-shaped door and atmosphere layout at the entrance should be completed before August 20.

(2) The product display layout in the Duotou display area of ??the "Love Corridor" must be set up before August 17, and the atmosphere layout must be completed.

(3) Men of "Angel of Love" bring their own suits, and flower gift baskets are provided by the branch.

(4) Creation of the atmosphere at the event site.

(5) All promotional items will arrive at the store before August 18th, please store them for safekeeping.

3. Purchasing Department

Cooperation in the production of DM orders according to the annual planning table

Event promotion

1. Door banners

p>

Content: Romantic Chinese Valentine’s Day, warm roses are given.

2. Outdoor sign printing (2 pieces)

(1) Content: event introduction, event DM page.

(2) Content: Love sign.

Theme: Say it, say you love me.

Description: Make an exquisite love poster with many romantic true love confessions preset on it. People who watch it can send it to their sweethearts in the form of text messages.

3. Entrance and passage spray painting

Content: Chinese Valentine's Day image spray painting. Chinese Valentine's Day activity creative plan 5

1. Purpose of the activity

Chinese Valentine's Day, also known as Qiqiao Festival, Qiqiao Festival, and Qijie's Birthday, is a traditional Chinese Valentine's Day, with beautiful love The story serves as the background, adding more sweetness to this holiday.

There are also many lovers in the controller branch. They may be lovers, couples, or they may be single and secretly in love. No matter what kind of relationship status you are in now, Chinese Valentine's Day will be on x month xx, 20xx, one year It is the most romantic day in the world, where infinite tenderness and sweetness are released to the fullest. Sincere desires and expectations are waiting for answers. The collision of hearts creates the spark of eternal love.

Let us join hands to experience the sweetness of the Chinese Valentine’s Day and spend this warm and sweet festival together!

2. Purpose of the activity

While enriching the spare time life of employees, it also sends sweet blessings to happy lovers and creates opportunities for single young people in the branch to get out of singles.

3. Activity theme

The Cowherd and Weaver Girl in the sky, the golden boy and jade girl on the earth.

4. Event Time

On x, month, xx, 20xx.

5. Activity location

The activity rest area for employees of the controller branch.

6. Activities

1. Cupid of Love

Game requirements: All girls cover their eyes, boys stand in a row, and girls perform this Touch hands and identify the person you like. The host will start by shouting. Girls touch hands in turn. After touching the hand of the boy they like, they can take off their blindfolds and stand behind him. After all girls are confirmed, points will be scored only if they like each other. The first person to decide they like each other will score 3 points, the second person will score 2 points, and the third person will score 1 point.

Game rules: While girls are blindfolded and touching their hands, boys are not allowed to make any sounds and are prohibited from giving reminders. Any minor violation will be deemed as a waiver and will not allow them to participate in this round of the game.

2. Lifelong Guardian

Game requirements: One man and one woman form 1 team, and 3 teams participate in the competition simultaneously. The host will start by calling, and the first balloon to be stepped on by the opponent will be recorded. 1 point, the second one to be trampled will score 2 points, and the third one to be trampled will score 3 points.

Game rules: For each participating couple/couple, the boy is in front and the girl is behind. Tie the balloon with a long rope around the girl’s waist. After the game starts, the three groups of participating couples start to step on the balloon respectively. For the opponent's balloon, the boy protects the girl in front of the girl from being stepped on by other teams. Whichever participating couple's balloon pops first will score 1 point, the second one will get 2 points, and the third one will get a score of 2 points. 3 points.

3. Sharing joys and sorrows

Game requirements: One man and one woman form one group, and five teams participate in the competition at the same time. The first team to finish the drink together will score 5 points. 4 points for second place, 3 points for third place, 2 points for fourth place, and 1 point for fifth place.

Game rules: After the host calls start, the participating teams will drink the drinks prepared by the Human Resources Department in front of them with straws. They are not allowed to touch them with their hands. The couple who drinks first will score 5 points.

4. Heart-to-heart communication

Game requirements: One man and one woman are in one group. The ranking will be determined based on the group that says the most correct words within the specified time. The first place will get 8 points. , the second place gets 6 points, the third place gets 5 points, and those who don’t answer correctly get 0 points.

Game rules: For couples or couples, one person has his back to the screen and one person faces the screen. The person facing the screen performs what is shown on the screen with actions. Language prompts can also be used, but if the language involves specific pictures or text, it will be considered a violation, and the person with his back to the screen will say what is shown on the screen for three minutes.

6. Activity requirements

1. Each team participating in the activity must be composed of 2 people (one male and one female). You can choose your favorite girls to form a team according to the first round (girls can also Love you).

2. Obey the arrangements of the event host and abide by venue disciplines.

3. Registration method: Register at Chai Zhaotian Office of the Human Resources Department before 20:00 on xx (this Thursday). Chinese Valentine's Day activity creative plan 6

August 28, 20xx is my country's traditional Chinese Valentine's Day. In order to protect and inherit this intangible cultural heritage, give full play to the role of traditional festivals in carrying forward the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, educate and guide the people to establish correct views on love, marriage and love, and promote family harmony In order to be harmonious with society, the branch decided to launch the theme activity of "Our Festival, Love on Chinese Valentine's Day" in August. The specific implementation plan is as follows:

1. Guiding ideology

Deepening the theme of "Our Festival, Love on Chinese Valentine's Day" "The theme activity, based on the construction of the socialist core value system, extensively carries out the theme activity of "Our Festival·Qixi Festival". By carrying out a series of colorful activities, we highlight the cultural connotations of love, loyalty, family happiness and other aspects of the Chinese Valentine's Day, guide people to understand, respect, inherit and carry forward traditions, promote the healthy growth of modern family concepts, and create an uplifting spirit in the whole society. spiritual strength and spiritual bond of unity and harmony.

2. The theme of the activity

With the theme of "Love, Loyalty, Family Happiness", we guide people to pursue a beautiful life of love, loyalty and happiness, family harmony and happiness.

3. Activity time

August 28, 20xx

4. Activity content

1. Carry out "Love on Chinese Valentine's Day, Chinese Classics Reading" activity. The branch organizes love poetry collection or reading activities to advocate the concept of loyal love; each department organizes Chinese classic reading activities such as reciting classic love poems and reciting beautiful love stories to guide people to feel the charm of traditional culture and strive to integrate positive life pursuits and The noble emotional state and healthy life interest are conveyed to the cadres and the masses.

2. Carry out various cultural activities of "Love on Chinese Valentine's Day". The branch will organize a bonfire love song activity to carry forward the traditional Chinese civilization of loyal love, create an atmosphere of happy family and social harmony, and push the theme activity of "Our Festival, Love on Chinese Valentine's Day" to a climax.

5. Activity requirements

1. Attach great importance and organize carefully. "Our Festival·Chinese Valentine's Day" is an important part of the "Our Festival" theme activity initiated by the Civilization Office of the branch. It is an important carrier of mass spiritual civilization creation activities. All departments must combine the civilized unit creation activities currently being carried out by our bureau. , strengthen leadership, carefully organize, achieve extensive participation, diverse forms, rich and colorful, and profound education. Each department must carefully organize activities to intensify the recitation of Chinese classics during the festival.

2. Highlight the theme and take various forms. We must focus on cultivating the noble sentiments of the people, highlight the themes of love and loyalty, family happiness, and social harmony. We must focus on innovating the content, form, and carrier of activities, closely integrating traditional Chinese culture with modern civilization, leading civilized trends, and cultivating noble sentiments. , Improve civilized literacy.

3. Strengthen publicity and create an atmosphere.

It is necessary to increase publicity efforts, give full play to the role of various media, widely publicize the in-depth implementation of the "Our Festival, Love on Chinese Valentine's Day" activities in various units and departments, timely report on the festival experiences of the cadres and the masses, and create a strong festival atmosphere.