Current Situation of Hilton Hotel Distribution Channel System Construction

The current situation of Hilton Hotel's distribution channel system is as follows:

1. Direct channels and indirect channels coexist: Hilton Hotel not only makes reservations and sales through direct channels such as official website and hotel reservation APP, but also cooperates with indirect channels such as online travel platforms and travel agencies to expand sales channels.

2. Diversification of distribution channels: Hilton Hotel's distribution channels include direct sales, agents, wholesalers and retailers. Improve the coverage and sales of hotel products through diversified distribution channels.

3. Refined management of distribution channels: Hilton Hotel finely manages all distribution channels, and formulates different marketing strategies and price strategies for different channels to improve channel efficiency and customer satisfaction.

4. Pay attention to customer relationship management: Hilton Hotel pays attention to the maintenance and management of customer relationship, and improves customer loyalty and repurchase rate by establishing customer database and carrying out customer care activities.