What is the influence of middlemen on hotel enterprises? Hotel's attitude towards middlemen or third-party platforms

What you want to ask is what influence middlemen have on hotel enterprises? Middlemen are commercial enterprises that help enterprises find customers or deal with customers directly.

Are middlemen commercial enterprises that help enterprises find customers or deal with customers directly? Intermediaries have an extremely important influence on the flow of enterprise products from the production field to the consumption field? Middlemen deal directly with the target customers.