Traditional Culture Encyclopedia - Hotel accommodation - What does Little Red Book pr mean?

What does Little Red Book pr mean?

Little Red Book pr means operating and promoting posts.

The job responsibilities of Xiaohongshu pr are: responsible for the promotion and marketing of cutting-edge brands and popular products in Xiaohongshu's new media channels; According to the analysis of product users, develop KOL resources of talent bloggers, judge and screen them, decide the talents to cooperate with, and continuously develop high-quality talent resources; Regularly carry out promotion effect monitoring and data integration analysis to optimize the delivery effect.

Xiaohongshu is a lifestyle sharing platform launched by Yin Hang Information Technology (Shanghai) Co., Ltd. on June 20 13. The founders are Mao and Qu Fang. The content of Xiaohongshu community includes beauty, personal care, sports, travel, home, hotels, restaurants and other information sharing, touching on many aspects such as consumer experience and lifestyle. It was ranked 58th in the Hurun Global Unicorn List of Suzhou High-tech Zone in 2020.