Traditional Culture Encyclopedia - Hotel accommodation - The difference between Marriott and jw
The difference between Marriott and jw
Brand positioning, hotel style.
1, brand positioning: Marriott is a high-end brand under Marriott International Hotel Group, focusing on providing luxury hotel experience, mainly for high-end markets and elite travelers, while JW is a high-end brand under Marriott Group, named in memory of its founder, Mr. JWillardMarriott, and pays more attention to personalized and customized services.
2. Hotel style: Marriott hotel style varies with brand diversity, covering all styles from economy to luxury, while JW hotel adopts luxurious and elegant design style, emphasizing high-end and exquisite accommodation experience.
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