The cost of school canteen in epidemic prevention and control

The Rapid Growth of Campus Catering Market under the Background of Normalization of Epidemic Situation —— Investigation on the Taste of Qingdao Scholarly Books

Source:

The east. com

2022-05- 16 09:25

China Statistical Yearbook shows that the number of college students in China has exceeded 35.99 million in 2020, and it is still increasing. During the ten years from 20 10 to 2020, the number of college students in China has increased by130,000, with an average annual growth rate of 5.75%. Due to the traditional student management mode in Chinese universities and the closed and normal campus management caused by the COVID-19 epidemic since the end of 20 19, college students' accommodation and meals are basically in dormitories and canteens, thus forming a huge and growing consumer group. According to the per capita food, tobacco and alcohol consumption data of urban residents published on the website of the National Bureau of Statistics, it is estimated that the catering market in colleges and universities has the potential of exceeding 1000 billion yuan every year. However, in view of the fact that a large number of colleges and universities have not liberalized the socialized management of canteens, the catering market in colleges and universities is far from reaching this scale. In recent years, with the development of the times and the reform of the economic system, the logistics catering service in colleges and universities has also developed rapidly with the changes of the situation. More and more university canteens have changed from a completely independent management mode to a cooperative mode in which social high-quality catering enterprises participate in the operation. At present, the introduction of high-quality catering enterprises to participate in canteen management has become the mainstream mode of cooperative education in colleges and universities, and many colleges and universities have realized that some or all of the canteens on campus are contracted by off-campus enterprises.

At the end of 20 19, an epidemic broke out in COVID-19. In the past two years, epidemic prevention and control has been in the normal mode. Social catering industry and related industries have been greatly impacted by the COVID-19 epidemic, and social catering enterprises have been tied with a remote-controlled bomb that may explode at any time. Once the epidemic situation worsens, the high rent burden and labor cost will make it difficult to survive. In contrast, the campus catering industry presents another scene. After the suspension of classes in the first half of 2020, more than 95% of college students can return to campus, and campus catering enterprises have stepped out of the most difficult stage. Since then, even if the epidemic situation worsens, students are only confined in campus and dormitory buildings, and the main dining scene is still the campus canteen. In the context of the normalization of the epidemic, access to the campus and ordering takeout are restricted to a certain extent, so the proportion and expenditure of college students eating in school canteens have increased compared with before the epidemic.

In short, affected by the epidemic, once the management and control are upgraded, social catering will face multiple pressures such as rent, labor and material costs, and there will be no income. However, campus catering in colleges and universities has not been affected by the epidemic, but has gained a more stable source of tourists because of "closing schools". Even if students don't go back to school because of the serious epidemic situation, most catering management enterprises in colleges and universities choose the cooperation mode of sharing profits with the logistics of colleges and universities, thus saving the high rental cost and reducing the fatal risk brought by the epidemic situation. In addition, college catering has its own unique advantages: stable customers (students) and low competition pressure in the same industry (there is almost no competition after entering colleges and universities), so the campus catering market is gradually showing a trend of rapid growth under the background of normalization of epidemic situation.

Our reporter investigated Qingdao Wei Shuxiang Catering (Group) Management Co., Ltd., the leader of campus catering industry. The enterprise was established in 20 13, located in Qingdao, Shandong Province. It is a comprehensive catering enterprise focusing on catering services in colleges and universities in China, and it belongs to the head enterprise of catering industry in colleges and universities. Although the company was officially registered in 19 13 years, its management team has nearly 50 years of catering experience in colleges and universities, accumulated rich details of campus catering management, and gathered a large number of high-quality management and technical talents. After investigation, the company has been carrying out team building and resource integration since it was registered on 20 13, but has not actually carried out business activities. At the end of October/Kloc-October/April, the bidding for the university restaurant project began. After 9 years of management and operation, Shuxiang Taste has now developed into a catering group including Qingdao Shuxiang Renjia Catering Management Co., Ltd., Qingdao Mixiang Rice Catering Management Co., Ltd., Qingdao Xiyue Renjia Hotel Management Co., Ltd. and many other catering enterprises. The company adopts the development mode of multi-brand and multi-catering format, and is committed to developing into a branded, professional and large-scale catering enterprise. By the end of 20021,there were more than 70 cooperative universities, including China Ocean University, China Youshi University (East China), China University of Mining and Technology, Dalian Maritime University and university of international business and economics. The operating income of independent brands exceeds 400 million yuan, and the overall operating income exceeds 980 million yuan (including the turnover contracted to private stalls).

Mr. Lin Jinzhong, the founder of Shuxiang Taste, had 30 years of experience in logistics management in colleges and universities before starting a business. He used to be the Secretary-General of the Professional Committee of the University Education Logistics Association, and had in-depth research on the catering industry in universities.

College catering enterprises are closely related to the health and quality of life of college students. Providing students with healthy, safe, affordable, hygienic and delicious meals should be a basic principle that cannot be changed under any circumstances. This is the foundation and unshakable purpose. "Scholarly taste, nourishing the soul", always focusing on products and services, sincerely thinking for students, and being good for students wholeheartedly, is the initial heart of scholarly taste. On the basis of products and services, Wei Shuxiang will continue to optimize the supply chain, focusing on the development of smart kitchens and unmanned restaurants.

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