What are the risks of hotel recreation management?

1. The difference in tourist structure determines the level of recreational consumption

An obvious difference between recreational consumption and consumption in rooms and restaurants is that recreational consumption, as a part of people's spiritual enjoyment, has great flexibility. In the hotel industry, 2% of joint ventures and foreign-funded hotels account for 8% of the total hotel industry. One of the most important reasons is that these 2% hotels monopolize more than 9% international business travelers and other types of overseas tourists. In addition to accommodation, this guest has strong consumption ability in catering, entertainment and shopping, which makes full use of the overall operating facilities of the hotel and promotes the improvement of the overall operating performance of the hotel. The other 8% domestic hotels are mainly domestic tourists. Most of these tourists spend in hotels mainly to meet the needs of basic consumption, such as basic accommodation, while few people spend on catering and entertainment in hotels. Therefore, the structure of tourists determines the consumption power, and the consumption power affects the consumption level of hotel recreation projects.

Second, the different positioning of recreational function reflects the status difference in recreational hotels

In the course of hotel operation, the recreational function in hotels was originally established according to the needs of westerners to pursue health and relieve work pressure. For a long time, due to the lack of domestic customers' demand for hotel recreational facilities, most of the recreational facilities in hotels were idle, and the recreational department of hotels was always in a subordinate position. Some hotels belong to the front office, while others belong to the inn department. In recent years, with the increase of disposable income and disposable time of domestic residents, people's demand for higher-level spiritual consumption such as leisure, recreation and fitness has also increased. People are more and more aware of the importance of recreation, and more and more people are making happy investments in recreation. Recreation is changing people's lives in different regions. In order to meet this need, some hotels in China have adjusted the positioning of the hotel recreation market in a timely manner. The recreation department not only gradually became independent from its affiliated departments, but also became a professional management department, which became an important department parallel to the departments of rooms and restaurants, and also operated for the local market, making the hotel recreation project a representative place for local people to consume. For example, Moonlight Entertainment City of Shenzhen Sanjiu Hotel has been the first choice of Shenzhen people in the past few years for its interesting, novel and exciting entertainment content. Sunshine Club of Sunshine Hotel provides membership service for Shenzhen locals with its fitness, leisure and elegance. The recreation center of Donghua Holiday Hotel, with its high-standard service and scale characteristics, has also become a place for people to adjust their body and mind, recover their physical strength and cheer up. No matter what the type of hotel is, as long as the recreational function is located reasonably and accurately from the market demand, the recreational function of the hotel will conform to the trend of the times. In the current meager profit environment, the hotel can constantly innovate and launch special projects that meet the market demand, so that the hotel's recreational facilities can be fully utilized and become an important source of hotel business income.

Third, the choice of recreational projects has affected the profitability of hotel entertainment.

In the past, hotel operators did not pay attention to recreational management, and they all followed the trend in project selection. What was popular in the market and what they mainly operated were similar in content, which artificially caused the difficulty of hotel recreational management. Only the necessary fitness facilities, such as gymnasiums, swimming pools, beauty salons and so on, are reserved in the new Classification and Evaluation of Hotel Stars in China. Most of the contents of recreational items and recreational facilities are adjusted to bonus items, giving hotels a great choice in the setting of recreational items. Hotels can not only choose dance halls, concert halls, projection televisions, mini-movie halls, karaoke halls, nightclub dance halls, local folk customs performances, such as tea ceremony, folk songs, national dances and other entertainment projects, but also choose tennis courts, bowling rooms, billiards rooms, table tennis rooms, golf driving ranges, shooting ranges or archery ranges, skating rinks, diving or surfing, yachts, children's recreation rooms, indoor swimming pools and other sports. This will guide the hotel to provide basic recreational services, and at the same time, the hotel will choose characteristic services in different places, stores and times, thus forming a characteristic operation. For example, due to the limited space of business hotels in the city center, it is impossible to set up country golf with a large area, but in order to meet the needs of growing golf enthusiasts. Consider building a small golf course or an indoor simulated golf practice course. Hotels in cold areas are generally not suitable for building outdoor swimming pools, because due to the influence of climate and seasons, outdoor swimming pools can only be opened in June, July and August in a year, and the utilization rate is low. The operation mechanism of the market is the survival of the fittest, and the competitive pressure will always drive hotels to choose recreational projects reasonably and realize the optimal allocation of resources.

Fourth, the characteristic functions of recreational projects reflect the management trend of modern hotels

Although modern star-rated hotels can be divided into "concentrated society" or "pocket society". Services such as rooms, catering and recreation in the hotel basically meet the convenience of customers' work and travel. However, due to the limitation of operating space and other conditions, hotels must form their own characteristics in recreational management.

first of all, the position of the recreation department is becoming more and more important. Recreation department is one of the important symbols of high-star hotels. At present, in order to meet the needs of competition, hotels continue to introduce new recreational equipment and improve their service facilities, which requires higher and higher management standards and functions for recreation department. The management content of the hotel recreation department is also varied with the expansion of the scale. In the operation of the hotel, higher requirements are put forward for the functions of the recreation department. Recreation must improve the profitability of various recreational projects in the hotel as much as possible, and at the same time reduce the consumption of energy, raw materials, accessories and manpower as much as possible.

secondly, recreational projects are the embodiment of the hotel's characteristic management. The key for hotels to implement differentiated management strategy is to launch distinctive products that are different from competitors and create more value for customers. Recreational projects are the important content of hotels' personality and outstanding style, which reflects the cause and uniqueness of hotels, and are conducive to forming distinctive hotel brands and finally winning market recognition. Laoshe Teahouse in Qianmen Hotel, Beijing, shows the image of China traditional culture featuring Peking Opera. The Radisson Plaza Hotel Hangzhou International Building has successfully established a unique brand image of a modern opera house in Hangzhou.

thirdly, recreational projects can prolong the stay time of tourists and improve the reception capacity of hotels. Hotel recreation projects not only provide leisure, play and social places for holiday guests, but also provide basic conditions for business guests to exercise. The hotel's unique leisure and recreation projects enrich the hotel's content and form a unique market attraction, such as the addition of interactive multimedia games, karaoke on demand, online games, video on demand, pay TV, music and theater broadcast, channel rental and other recreational projects in the rooms of business hotels, which improves the room occupancy rate, prolongs the stay time of passengers and increases the hotel's income.

5. Poor recreational environment leads to greater risks than opportunities in hotel operation

At present, the relevant laws and regulations on recreational management in China cannot keep pace with the development of Kangle, or even lag behind. It leads to blindness in the management of recreational operators and arbitrariness in the punishment of law enforcers. The poor environment of hotel recreation management leads to great business risks, which makes some hotel owners' business behavior short-term, either not developing recreational management projects, or taking advantage of legal loopholes to engage in speculative operations and even engage in some illegal marketing activities.

6. The diversity of recreation management mode reflects the diversification of hotel management

In order to maximize economic benefits, different types of hotels are constantly introducing novel and attractive entertainment projects, and at the same time, they are also exploring feasible management systems to standardize and manage the operation of entertainment projects. At present, there are three common management modes of recreation department.

First, the most common one is the traditional self-operated management mode. The people, finances, goods and all businesses of the Recreation Department are operated and managed by the hotel. The advantage of this model is that hotels can make unified planning and coordinated development according to their own development needs, but the disadvantage is their poor ability to adapt to market changes, which is one of the reasons for the poor profitability of most hotels' recreational operations.

the second is the outsourcing management mode. The hotel outsources the recreation operation to a professional enterprise to operate and manage it, that is, it buys the services of a third party instead of the internal staff of the hotel to complete these tasks. This helps the hotel to focus on its competitive core business. Companies engaged in professional recreation management are not only reliable, professional, forward-looking and systematic in project management, but also can reduce operating costs and be more sure than doing it themselves. Some affiliated or non-main businesses of modern hotels, such as beauty salons and dance halls, include outside enterprises. Hotel outsourcing is a popular management mode abroad, and it has also become a development trend of the hotel industry in China. However, outsourcing should choose service enterprises or institutions with obvious professional characteristics and certain popularity.

the third is the independent entity management mode. When the independent business volume of the recreation department is relatively large and the market influence is great, in order to facilitate the development of recreation business, Recreation is independent from the hotel and exists as a new joint venture, stock, or as an independent entity such as a hotel subsidiary, such as an independent club model to operate recreation business. In this way, the hotel can change the risk or uncertainty of recreational operation into a normal and predictable environment.

In short, due to the renewal of people's concepts and the change of aesthetic taste, hotel operators should transform those projects whose recreational forms are monotonous and whose contents are not favored by consumers, so as to deepen the connotation and broaden the extension, and better meet the needs of guests in form and content.