What are the characteristics of Internet TV adopting ott business model?

For this problem, we must first understand what OTT business is. At first, OTT(over the top) was a proper term in basketball, which refers to the over-the-top pass in basketball. In the Internet TV industry, to borrow its image meaning, it means that in the process of online transmission of video and audio, network operators are only responsible for accurately transmitting IP packets, and the content in IP packets is completely determined by third-party content providers. The business model developed in this way can be described as publishing video and audio directly to devices with Internet connection through the Internet, so that users can use video and audio services at any time, any place and any device. Therefore, this has the important internet characteristics of the OTT service zui, which can update the latest video information in time. Now it is generally an aggregated OTT system, and you can watch the videos of the whole network freely and infinitely through one software, and it is not limited by time and region, which meets people's needs to the greatest extent. This has also created a number of intermediate third parties, and network operators only pay attention to the delivery of content, and do not need to pay attention to how to generate content.