Hotel front desk flowers

To open a flower shop, publicity activities can be carried out from the following six aspects:

(1) Do business activities and distribute leaflets! For example, on the first day of opening, it will be sold at half price.

2 Take photos of your storefront and flowers and send them to WeChat friends circle! Please forward it to friends and relatives.

(3) Contact business or promote publicity in nearby units, shops, photo studios and other places.

(4) The combination of online and offline, online publicity or promotion effect is also very good.

⑤ Put up a banner at the door of the physical store, which says something that is greatly promoted so that passers-by can see it at a glance.

Handing out leaflets and posting small advertisements is also a way.

Give you a marketing plan for your reference.

Subject: Free flower arrangement training.

Many girls like flowers, want to own their own flower shop, or want to try it. So take advantage of this, you can train twice a week, with three or five or ten people at a time. The quantity is up to you.

Option 1: One-time registration condition is to draw people around you into the WeChat group of 10, requiring five men and five women.

Option 2: Every time you attend the training, you must pull six people, three men and three women.

Friends who join the league can enjoy two policies. One is that buying flowers is cheaper than others, and the other is that it can guide you to make flowers for people you care about. (The filming process is sent to him, creating meaning and giving value) I often share some stories about flowers in the group. Guide consumption to find * * *. Every time it is a pre-holiday preparation. This belongs to the specific marketing of WeChat group, so I won't talk much.

Of course, the training is free, but the consumables are charged. Consumables don't make money or make less money. Then send their photos or works in training to the group, and people who know themselves in the group will interact. This increases the stickiness with friends who join the group and establishes an emotional foundation.

I think this scheme is a primary scheme and can be upgraded and optimized completely. I hope I can inspire and help you.

Welcome to pay attention to communication.

Cooperate with nearby hotels and choose the right date to give the hotel front desk a reasonable discount. The front desk of the hotel is mostly young single girls, which will be promoted through various channels such as friends circle. Later, you can put a leaflet at the front desk of the hotel. Of course, the opening date must be chosen.

Business model of flower shop

Strategy: small flower shops must be fashionable and flaunt their own business philosophy; The price is flexible, and you can also print words or patterns on the petals. In addition, you can contact more units and companies to do big business, especially hotels, photo studios and other places, and you can also join online flower shops.

Pay attention to these skills when opening a shop for the first time. The investment cost of opening an ordinary flower shop is actually very small. The total investment is generally around 1 10,000 yuan. The main funds are invested in rent, decoration, flowers, gift wrapping paper and cards. Analysis and coup of how to run a flower shop;

Site selection: It is best to choose a place with a large flow of people or young people, such as hospitals, universities, shopping centers or residential areas.

Area: a few square meters is generally enough, and the rent varies according to the location. Nanmen is the most expensive, with a monthly rent of 1000 yuan, while Ximen Community is relatively cheap, generally around 800 yuan.

Input: In addition to rent and decoration, you can buy flowers, wrapping paper and so on. The first time, and the daily purchase cost is several hundred yuan.

Decoration: We must keep in mind the principle of "colorful" decoration. The method is simple. Install a reflector on the inner wall of the shop (usually around 500 yuan) to turn a flower into two flowers and a bunch of flowers into two flowers. With pink lights, it can have a very good effect.

Variety: Rhododendron, Lily, Phalaenopsis, pineapple, etc. , but not the more the better. Pay attention to fashion and season, especially holidays. In addition to the green planting of flowers, we can also operate "combined products" such as dried flowers, flower ornaments and fruit baskets. Take good care of flowers, sprinkle water on time to prevent flowers from withering and reduce unnecessary losses. The flowers in 800 yuan ~ 1200 yuan are kept.

Channel: Due to the frequent replenishment of flowers, it is advisable to choose a wholesale point with short distance and low price. The main flower wholesale markets in Chengdu are Gaodianzi Flower Wholesale Market in Sansheng Township, Wenjiang Flower Trading Center in Jiangxi Province, Qingshiqiao Flower Market, Qingshuihe Flower Market in the Second Ring Road, and Chengdu Flower Trading Market in the Fourth Ring Road. Of course, shopping in the morning is very hard. If it happens during festivals, you may have to get up at 4 am.

Tip: Don't buy too many flowers when you open a shop for the first time, because the fresh-keeping time of flowers in winter is generally one week, and only three days in summer. If you can't sell it, you can only throw it away, so you'd better buy less at first and increase it gradually later.

Flowers and fruits are bright, fragrant and natural products, and are usually divided into the same market. In a shop, both flowers and fruits are sold, which complement each other and are very harmonious, which not only saves the storefront, but also gives customers more choices. This collocation is especially suitable for hospitals and residential areas.

Roses on Valentine's Day and carnations on Mother's Day can always bring infinite romance and warmth. In the streets of Rongcheng, many flower shops of several square meters can be seen everywhere. A fashionable and simple flower shop is often attractive to small entrepreneurs. Here, I recommend some tips for flower shop management.

Trick 1 Choosing a good port is very important.

Miss Wu has been running a flower shop for three years. For her success, Miss Wang summed it up in one sentence: "Port, or port! Now there is little difference in the flowers sold by different flower shops, so a good port is very important. " Miss Wang's flower shop is located in Ke Hua North Road, only a few square meters, but the monthly rent is 1500 yuan.

Miss Wu doesn't have many regular customers at ordinary times, and she sells flowers mainly at retail. Although the monthly rent is relatively high, the sales volume is quite good because of the constant customers every day. If she surpasses 200 yuan every day, she will be able to break even, achieve the sales in 400 yuan, make a profit of 100 yuan, and earn more than 2,000 yuan a month.

Trick 2: Fine packaging to make money.

Mr. Wu opened a flower shop outside a high-end residential area, and the business was booming, but another flower shop dozens of meters apart was obviously much worse. What is teacher Zhang's winning way? Simple? Smell!

According to Mr Wu, the retail profit of a single flower is only a few cents. Apart from the unsold flowers, the loss of rent and water and electricity, there is hardly any profit. But the value of flowers can be greatly increased by packaging. 1 1 The cost of a rose and a "three-headed lily" is not as high as that of 20 yuan, but the sales price of packaging can reach more than that of 50 yuan, and the price is higher on holidays such as Christmas. The more exquisite the packaging, the more money you earn.

In addition, although the packaging methods are similar, how to match the combination still needs to be explored, especially in high-end communities. For beginners, it is necessary to buy a professional book to read or listen to the teacher's professional class.

1. Wechat is mainly social and pushed near the circle of friends.

2. The information flow of friends circle can locate the urban area.

3. You can use the function of WeChat video number to make short videos or live broadcasts.

4. The most important thing is to customize the WeChat business card with Reed Assistant Plus to create the IP of your personal flower shop.

5. In fact, it would be better if the flower shop could use Tik Tok+ WeChat to combine the nearby traffic.

The store below sells flowers, turning the flower shop into a two-dollar store, a rotten street.

We must find another way and not go with the flow. In my opinion, flowers are used to form life. Since it is too busy, it is a bit too much. They should be elegant, sparse, quiet, beautiful, simple and not kitsch.

There are two ways to sell flowers: one is purely commercial, such as hotel opening, such as weddings and birthday parties.

One is pure life, and life is more like expressing an attitude towards life.

If you plan publicity, you can make a promotional film first, or make a beautiful short video or Vlog, let the flowers speak for themselves, and have a party with them through the wind, rain, snow, cats, ponds and small fish. With soft music and beautiful words, it must be exquisite and exquisite, just like Li's video, creating a beautiful vision.

What is the theme of the flower? It is conveying an attitude towards life: life is not only daily necessities, but also poetic.

After a busy day, I went to the flower shop to buy a bunch of flowers and put them in a thin vase. This is a way to reward yourself. Compared with those meaningless social activities and those who indulge in nightclubs all night, this relaxed and elegant life is the best way for self-disciplined people to relax.