Tent camp: a new explosion point of rural tourism

Rural accommodation, diversified development of personalized demand

Rural tourism drives rural accommodation demand, from sporadic development to a single spark can start a prairie fire, from groping to rational development. From 20 19, the tourism and accommodation industry, including hotels, country houses and farmhouses, entered a new development cycle.

However, with the increasing demand for personalized holiday tourism, travelers' demand for accommodation is more diversified and personalized, which leads to the rising vacancy rate of the homestay industry in rural areas, and the occupancy rate in many rural areas is even less than 20%, which seriously faces the embarrassing situation that no one lives in the off-season and no room can be booked in the peak season, and the development faces many problems:

0 1 The living environment is in urgent need of improvement and the infrastructure is poor.

For a long time, while realizing rapid economic development in rural areas, problems such as poor environment, chaotic layout and dirty sanitation have not been solved, reflecting the urgency of improving rural human settlements. The most intuitive embodiment is garbage disposal, sewage treatment, "toilet revolution" and so on. There is a big gap between rural infrastructure and public services and cities, and the problems of difficult toilets, dirty environment and poor village appearance are still outstanding. It is precisely because of the backwardness of infrastructure in many areas that rural accommodation lacks convenient and unified use of infrastructure resources and has to be put into decentralized processing systems, resulting in increased accommodation costs and excessive operating pressure. Therefore, although rural tourism has developed rapidly, the benefits are not obvious, the form of sightseeing is single, and the supporting facilities for rural accommodation development are missing, which seriously affects the foundation of tourism development.

Lack of night tour, single activity and poor occupancy ability.

At present, in rural tourism, entertainment activities are relatively simple. Apart from the primary display and appreciation of agricultural resources, it is difficult for rural tourism and local economic industries to form regional characteristics and industrial linkage.

The present situation of product structure can not meet the increasing freedom, especially the tourism consumption demand of the younger generation; The off-season of the scenic spot is obvious, and the products of night tour are insufficient; The consumption of scenic spots mainly stays in the daytime, and the products at night are still insufficient. Many scenic spots can't keep tourists overnight.

Lack of connotation and characteristics, poor accommodation experience.

The development of rural accommodation industry is changing from quantity to quality, and high-quality development needs to inject new development momentum. However, the development of rural housing is seriously lagging behind at present. Most farmers spontaneously invest in the construction of rural houses to meet the market demand and follow the trend, resulting in a serious lack of local culture in rural houses, just like ordinary hotels and holiday clubs, lacking authentic peasant atmosphere. The products provided will be single, monotonous and similar in form, improperly introducing urban culture, and even causing conflicts with rural culture, while consuming agricultural resources and endangering the operation of orthodox homestays.

Although most rural tourism destinations provide a considerable amount of accommodation for the rural tourism market, due to the lack of cultural connotation or experience characteristics, they cannot meet the unique accommodation experience required by urban residents. Coupled with the incomplete rural tourism facilities, resulting in the lack of living environment for tourists, the basic comfort can not be guaranteed, and rural accommodation is naturally difficult to develop.

two

Tent elements light up the highlights of rural tourism.

Combined with the above pain points, making extensive use of tent elements to create a fresh accommodation experience may realize a special form of accommodation and a variety of outdoor experience projects, because tent elements can not only meet the various accommodation needs of modern urban tourists, but also become a unique selling point of rural accommodation, enrich the accommodation experience of urbanites, attract them to stay, and provide a different choice for developing rural tourism accommodation.

01* * Enjoy natural resources and create the most ideal accommodation.

1) jump out of the limitation of land nature.

In the past two years, many leisure agricultural parks have been demolished due to reasons such as "big shed houses" and "illegal occupation of farmland". Many farmers cry: the state encourages leisure agriculture, and there is no construction land index, so it can only build no more than 19 square meters of nursing rooms, which is difficult to meet the needs of leisure agriculture. And a tent with high value and good performance may be a good compromise.

Because the tent emphasizes zero intervention in the natural environment, it is easy to build and dismantle, and the main body has no civil works and does not destroy the natural environment. Basically, all the tent hotels built do not destroy an inch of grass in nature or cut down a tree. They are built according to the original ecological environment of nature, so that consumers can truly experience the closeness of camping to nature, realize the ideal of changing villages into communities and tents into homes, and fully solve the problem of insufficient land for rural tourism accommodation.

2) Simple procedures and environmental protection.

Tent hotels don't need to go through formal quotation procedures like traditional buildings. The approval procedure is simple. Before construction, there is no need to go through the construction project planning permission procedures, and the design and installation unit does not need to have corresponding qualifications. The construction unit and the owner are responsible for the project acceptance.

3) Flexible cost and novel shape.

Tents are relatively low in cost, more environmentally friendly, and short in construction time, which greatly reduces the construction time, and can easily unify pastoral ideals with community construction.

Compared with ordinary buildings, tents have more diverse styles and unique shapes, which are suitable for different styles of rural resorts. It is convenient to graft rural elements and rural scenes and highlight local characteristics.

Besides accommodation, it can also be used for catering, leisure and other purposes. For rural areas with conditions, we can also build luxury tent hotels in the wild, improve the tonality of local brands, and change the wrong concept of backwardness in rural areas.

02 *** Enjoy human resources and realize creative empowerment of rural tourism.

1) Integrate business forms to create natural scenes with diverse characteristics.

Taking advantage of the relatively complete and small-scale scenic villages, combined with the outdoor characteristics of tent camps, we will operate characteristic markets and build characteristic homestays to form a new look of Zhongjing Village/Jingbian Village, which integrates multiple homestay brands, online celebrity shops with different formats and rich and diverse market scenes.

2) Use tents to carry out rich night activities.

Different types of tents can carry out night activities according to different geographical conditions of scenic spots, enriching the content.

Tents are suitable for stargazing at night, which can make full use of the local natural scenery, and are closely connected with the residence, forming a harmonious travel concept between man and nature, full of fun.

3) tent light show, tent light movie

In the open countryside, tents, like luminous stars in the universe, are dotted with nature, which is easy to realize to enhance the interest of night travel and add freshness and richness.

4) Use large-span tents to enrich cultural life.

We can make full use of large-span air-ribbed tents to create festivals with large instantaneous flow such as concerts and outdoor activities, and turn the countryside into cultural booths; You can also build tent museums and art centers to display local rural scenery, propagandists and newsstands. Continue the tradition of rural life, change the way of rural life and innovate the trend of rural life.

three

Tent Festival, Achievement of International Integrated IP

Tent Festival can incorporate more new elements, combine with sports, add music elements, introduce entertainment, food and other contents, and become a large-scale outdoor carnival activity with camping as the medium, integrating tourism and leisure, cultural entertainment, outdoor activities, parent-child love and local folk culture, including camping, mountain bike racing, tug-of-war in the mountains, outdoor movies, camp carnival and other rich offline activities.

In addition, online activities can include beauty contests, photo contests, video shooting, live webcasts, etc. It can attract the support and participation of a large number of trendy media and outdoor network platforms, and realize international integrated IP.

four

Experience diversity and meet the needs of diverse customer groups.

Because of the ecological characteristics of tent campsites, they are often built in areas far away from cities, with beautiful scenery and close to nature, and try their best to provide people with free, leisure and relaxed space, which is different from the fast-paced entertainment and leisure experience in cities.

Therefore, according to the different environment, tents can be divided into six types to provide tourists with a variety of accommodation experiences and meet the needs of diverse customer groups.

0 1 forest camping tent

Wu Shu tent

Cocoon tent

02 seaside camping tent

Water tent

Floating tent

03 modeling lei camping tent

Pictographic tent

Paopao tent

Transparent tent