. How should hotels carefully plan theme activities in online marketing? And how to guide consumers to participate in activities?

Use new media to expand hotel brand influence

In order to let the market know about itself, hotels need to spread their brand. In the Internet era, hotels can create a new media matrix at multiple levels and angles, using the communication power of "two micros and one terminal" to integrate various forms of communication carriers such as Weibo, WeChat, news clients, websites, videos, and APP applications to form a new media matrix. The platform of "timely sharing on Weibo, regular push on WeChat, and client aggregation and summary" works together to achieve a new media pattern with overall coverage and matrix optimization. This spreads the hotel's good market image, forms customers' first impression of the hotel, and expands the hotel's brand influence.

Improve data utilization and develop smart hotels

First of all, hotels must improve data utilization and establish a data analysis system. Relevant experts suggest that multi-dimensional data collection, statistics and analysis will help hotels use user thinking to understand customers' consumption behavior, value orientation and shortcomings in hotel product quality, so as to improve and innovate products and quantify product value. Setting reasonable prices and improving service quality will all play a role in promoting this. Compared with the previous manual operations, the collection, accumulation and statistics of data are completely different in the era of big data. Advanced and effective data analysis systems can enable hotel operators to cope with it freely, and can also analyze the value behind the data in multiple dimensions, truly achieving Use data to speak, better understand guests, and improve hotel service quality and online reputation.

Secondly, smart hotels should be vigorously developed. Through the self-service system, customers can complete related services such as extending their stay, checking out, etc., as well as completing surrounding travel recommendations, parking services, etc. Through the construction of smart hotels, the hotel's service functions can be extended from just meeting customers' accommodation needs to meeting all customers' travel needs, comprehensively enhancing customer loyalty to the hotel and increasing the added value of services.

Finally, formulate hotel personalized standards. Through research on big data platforms, hotels can formulate precise marketing policies to reduce vacancy rates and increase occupancy rates, thereby increasing hotel revenue. In addition, energy consumption data, equipment operation records, customer feedback, non-member data, and even video surveillance generated during hotel operations will also be collected into the hotel's central system for centralized management and multi-dimensional analysis to help the hotel understand customers and optimize processes. , design products and intelligent decision-making.

Establish an independent e-commerce platform to reduce dependence on OTA platforms

Hotels should combine their own advantages with online e-commerce platforms to achieve the combination of online and offline to reduce dependence on OTA platforms dependence and take the initiative. The e-commerce module of the Xihuasha smart marketing system can realize 360° customer port coverage of WeChat applet, WAP website, and PC website, perfectly integrating reservation, payment, finance, customer service, and online interaction, and providing a one-stop solution that hotels cannot have. Problems with independent e-commerce platforms. In particular, hotel WeChat mini programs have strong social characteristics. The spread of socialization within the WeChat system has repeatedly enhanced the hotel’s exposure and consumption opportunities. More importantly, it can not only meet the basic room reservation function, but also provide 720° VR panoramic room viewing and one-on-one online customer service. It is simple and convenient to use, has a huge audience base, and provides a solid platform foundation for hotel e-commerce.

Pay attention to online reviews and provide feedback from guests