Yi Zhong's Personal Works

Corporate culture construction of catering hotels, building an efficient executive management team, professionalizing team leaders, four steps to improve hotel service quality management, four steps to build a service star of catering hotels, trilogy of hotel management, practical service skills of front-line waiters, easily solving the management problems of department managers, methods to improve the management of gold medal supervisors and foremen, and twelve lessons for elites in the workplace.

The content introduction of "Winning in Personality-How to Provide Personalized Service in Catering Hotels";

Cordys samuels, a world-famous hotel manager, once said: "The hotel itself is a commodity; There is nothing special about any hotel in essence. Except for a few unusual hotels, consumers only value the price and have no special preference for this hotel or that hotel. Therefore, in order to win the competition in the hotel industry, we must be brave enough to improve our service level. "

The non-price competition strategy of "providing personalized service" will surely become the new competition focus of China hotel industry. Customer relationship management represents high-quality customer relationship and stable and continuous business performance; How to develop and provide personalized service through customer relationship management, surprise guests, make them feel "at home" and make them "linger" is the basic guarantee for the success of the hotel.

Have a deep understanding of what hotel personalized service is.

Effectively design personalized services for various customer groups.

Improve employees' awareness of quality service and do a good job of personalized service.

Learn new service management concepts and infiltrate personalized service.

Do a good job in the institutionalized design of personalized service and improve customer files.

Cultivate employees' good personalized service habits and improve customer satisfaction.

The personality of this era and the change of this society make us feel that everything is changing and everything is pursuing individuality. What about our restaurants and hotels? Do we let customers feel the so-called personality? Can customers feel the personality of hotel culture? Is there a difference in our service? Is our environment distinctive? Does our theme have culture?

How do we personalize? At this time, it depends on what conditions employees should have. Here are three points first. If we want to provide personalized service, will your employees observe customers? Do you predict the needs of customers? Do you remember those guests?

Whether we have institutionalized personalization can be seen from our management system, our service standards, our service concept and our service manual. If your hotel has not risen to this height, how can your staff be personalized? How to provide personalized service for customers?

Yi Zhong's famous saying: Grasping today is better than two tomorrows.