How many types of hotel tourists are there?

Hotel tourists are divided into: high-end business guests, leisure and holiday fit guests, reservation center guests, business meeting teams, domestic and foreign travel standard teams, road trip fit guests, uninvited fit guests, students, government meeting teams and banquet fit guests, exhibition company cooperation, exhibition business guests, etc.

1. Business guests: guests who often travel or come to the local area for business.

2. Contracting customers: guests who have signed a long-term rental apartment with the hotel.

3. Suitable for: guests living around the hotel.

4. Tour groups and large-scale conference guests: This category refers to a group of guests staying in hotels.

Extended data

A very important part of positioning is the demand analysis of hotel target customers. Classification of hotel target customers is a common practice in international hotel industry. The standards and methods of customer division of multinational hotel management groups are similar, but individual names are different.

In fact, hotel tourists need systematic analysis and screening. For example, business guests need to focus on meeting the requirements of business travel. These guests pay more attention to the grade of the hotel, show their dignity and are not sensitive to the price. Tourists, on the other hand, are more sensitive to price, and their demand for environment and services is more personalized. Different customer groups show completely different characteristics.

At the same time, there are high-consumption guests and low-consumption guests among business guests; There are low-consumption teams and high-consumption teams in the tourism team, so the grade specifications of hotels are different. We should also consider age groups, hobbies, consumption habits, etc. After multi-latitude analysis, we can finally find the most suitable target customers for our hotel positioning.