Spanish town of Huszka: the road to transformation of Smurfs village

"There are a group of Smurfs on the other side of the mountain and the sea. They are lively, intelligent, naughty and sensitive.

They live freely in the big green forest ... "This familiar theme song and Smurfs animation are many people's childhood memories, but little known is that there really is a Smurfs town on the other side of the mountain. This town is located in the mountains of Andalusia, Spain. It is the first and only officially authorized "Smurf Village" in the world. This town is the town of Huska.

1. Smurfs animation release, Huszka's opportunity.

Huska Town is located in the Long Da Mountains (Ronda,

Malaga is a traditional Andalusian town with white walls and red tiles. Around Huzka, there are countless "twin brothers" of Huzka. Because summer in Andalusia is too hot and houses painted white can reflect sunlight, almost all the towns in this area have the same color and style. Huszka is one of them with average qualifications. It is neither on the main road nor has a unique scenery. This town has only 200 residents and only receives no more than 300 tourists every year.

On 20 1 1 year, Sony released the 3D cartoon Smurfs, which is in urgent need of promotion. At this time, Sony chose the mountain city of Andalusia as the propaganda base of the film. Why did Sony choose Huska town? Because Smurfs live in mushroom houses, and Huska is famous for its rich mushrooms-Huszka has a very long history of fungus (mushroom) growth. Every autumn, all kinds of mushrooms grow on the mountains around the town, and it is said that more than 50 varieties of/kloc-0 can be seen. Another reason may also be that Andalusia itself is a cultural tourism destination, with attractive food, diverse outdoor hiking routes and so on.

So on the eve of the film's release, the painter painted all the outer walls of the town 175 snow-white houses in blue with 4000 liters of blue pigment-including the town government building, church and cemetery. This paradise after crossing the alpine grassland has officially become the home of the Smurfs.

Local residents not only cooperated to change the color of the wall, but also participated in the activities of "beautifying the wall" by the residents of Huska Town, who are proficient in art. They created various murals of the Smurfs on the blue walls, creating a sense of reality that the Smurfs seem to live here, which left a deep impression on tourists visiting and taking pictures.

It is reported that Sony has reached an agreement with local residents before transforming the town. After the publicity, the house will be repainted white for free. I never thought that the transformed town became famous, and the town welcomed an endless stream of guests. Since then, the town has undergone earth-shaking changes. It can really be described as "a small town with a bucket of paint".

2. Give full play to the advantages of Smurfs IP

After obtaining a new identity, Huszka redesigned the logo for promotion in the small town. The color is Smurfs Blue, which perfectly combines the outline of Smurfs with mushrooms, and accurately conveys the tourism theme of the town-Smurfs and the characteristic resources of the town-mushrooms. At the same time, the town's instruction system-entrance signs, street signs, and even street facilities-from trash cans to newsstands in the visitor center has been replaced by the image of the Smurfs.

1) launched the Smurfs theme IP hotel.

In order to increase the tourists' more life-like and in-depth experience of the Smurfs' trip, the town also upgraded its accommodation environment and launched the Smurfs-themed IP Hotel, which is what we now call a special B&B.

2) Smurfs Fair

In order to cater to the theme positioning of "Smurfs" and extend the industrial chain, the town government has planned a creative Smurfs market. Here you can buy derivatives and local products such as Smurfs dolls and decorations. This move has successfully transformed the advantages of local tourism resources into advantages of economic development.

3) Increase adventure tours and theme festivals with the theme of Smurfs.

In order to turn sightseeing into experience and increase local economic income, the town timely launched the family activities of the Smurfs Adventure Tour and the "Smurfs Float Parade" held in Huszka from time to time, so that consumers of different ages, levels and types can see, play and have fun here.

3. Use cultural IP to add highlights to local characteristic resources.

Located around the valley, adjacent to Grazalema Nature Park and other ecological protection areas, Huszka Town was originally a cultural tourism destination, with rich natural resources (the most famous is fungi [mushrooms]) and outdoor hiking routes. In order to effectively integrate the local characteristic resources with the Smurfs theme IP, the town will put the traditional mushroom festival (Jornadas

Micologicas) added Smurfs and cartoons to make the originally boring festival suddenly interesting.

When Huszka turned blue, the town government and residents made ingenious articles around this fairy-like color, which brought a large number of people and worldwide fame to Huska. Summer tourist season is the peak season for tourists from Husco. If you visit Huszka now, you can also find a plaque in the town square with the words "Huszka, the world's number one Smurfs town".

In this way, from changing the color of the village, Huska built himself into a unique town. In fact, not only Huszka, but also many places in the world have attracted many tourists because of their unique mural art,

Italian story village

These five fishing villages include Montesoro, Vernazza, Colne, Manarolla, Rio Maggiore,

As well as areas and islands extending from the coast to the Ligurian Sea. It attracts thousands of tourists from all over the world every year. In addition to the beach scenery, Wuyun Village attracts tourists with colorful houses covered with wall paintings. The houses and churches are patchwork, which is even more charming in the afterglow of the sunset.

Li Huadong Mural Village, Seoul

Ewha Mural Village is located in Ewha Cave, Jongno-gu, Seoul, and is called an art village by local people. Mural village was originally just a poor ordinary village. The local municipal government recruited more than 70 artists to create here, attracting a large number of tourists from home and abroad. Later, it became the location of many Korean dramas such as Wang Shizi of Tayuan, and the mural village became famous.

Salipai village, Poland

Zalipie village is called "the most beautiful village in the world" because the hand-painted tradition has been going on here for more than 100 years. Hand-painting originated from the tradition of housewives to cover up and remove the stains left by chimneys on their houses more than 0/00 years ago. Housewives use hand-painted flowers to cover up stains, and gradually formed a unique decorative tradition. However, with the disappearance of the chimney, the functionality of this ancient tradition gradually lost, and a man named Felicia appeared in Salipai village.

Curylowa (1904 ~1974), a female artist, revived hand-painted art with unprecedented enthusiasm and talent, and extended the local laws and regulations of painting to ceilings, furniture, cloth, tree trunks and other places. And took back the tradition, so it was handed down in Salipai village. Every spring, a hand-painted contest is held here, and the paintings are constantly updated every year.