Activities of Valentine's Day in China

In order to ensure that the activities can be carried out in an orderly manner, it is essential to make an activity plan in advance. The activity plan is a written plan that defines the time, place, purpose, expected effect, budget and method of the activity. So do you know how to write an activity plan? The following is my carefully organized activity plan about Tanabata. Welcome everyone to refer to it, I hope it will help you.

Planning of Valentine's Day on Qixi 1 Valentine's Day on Qixi has been accepted and respected by more and more young people, so hotels can't miss such a good opportunity, so many hotels want to plan this Valentine's Day on Qixi. Planning the Valentine's Day activities in the hotel on Tanabata should be sensational and romantic to the extreme.

First, 20xx Valentine's Day theme:

Romantic Valentine's Day, Singles Day. Let single men and women no longer feel lonely on Valentine's Day, and give them a chance to try to find fate.

Second, 20xx Tanabata Valentine's Day target market positioning:

The high-paying class and senior white-collar workers who are still single are further promoted to the social middle class.

Third, 20xx Tanabata Valentine's Day slogan:

Today is Tanabata Valentine's Day. Say goodbye to bachelors.

Fourth, 20xx Tanabata Valentine's Day. Specific activities:

20xx August 2nd (Chinese Valentine's Day):

1. The participant checked into the hotel in the morning and brought a single ring made exclusively by the hotel, which represented his participation in this activity and also sent a signal of single looking for love.

2. Have a barbecue party indoors at noon. Participants introduce themselves and get familiar with each other. At this time, the girls choose their favorite objects one by one to complete the first speed dating between men and women.

3, separate activities until dinner, couples can get to know each other freely. Entertainment places can be hotel cafes, entertainment centers or cinemas.

There will be a night masquerade party and a buffet in the hotel. Participants are dressed neatly and wear a ring to enter the venue. Talented people can take this opportunity to show on stage, or they can pay attention to it silently and find their partners. At the same time, it is also a good opportunity for successful speed dating men and women to deepen their understanding.

5. In the middle of the night, fly a sky lantern (Kongming Lantern) in the shape of love into the sky, put your hands together, make a wish, and the hotel will cooperate to light fireworks. The perfect day ended smoothly.

20xx August 2:

1, entertainment activities continue in the morning. There are two competitions: "King of karaoke" and "Running with your girlfriend on your back". The winner can get a free one-night room provided by the hotel, and the room standard is chosen by the winner.

2. Lunch is a simple buffet, which allows participants to continue to light their love fire in a relaxed atmosphere.

3. After lunch, boys choose girls to finish the second speed race for men and women.

The pottery teacher teaches couples to make handmade pottery as a Valentine's Day gift.

Before dinner, it was finally a big confession of love.

6. If the pairing is successful, you can stay and enjoy the Valentine's Day dinner provided by the hotel! After that, you can make a wish on the wishing tree, lock their love on the stone wall of the "Tianya Haijiao" and take photos as a souvenir. Love is long-lasting. Unsuccessful people can check out and leave by themselves.

Five, 20xx Tanabata Valentine's Day marketing strategy:

1, product characteristic strategy: to meet the personalized and diversified needs of single young people looking for partners. Wearing a single ring made exclusively by the hotel shows that you are still single and eager for love and a happy life. Lover lock is a long-term relationship between couples who have witnessed successful pairing, so they are destined to become attached after all.

2. Sales channels:

(1) Direct sales: register directly at the hotel site.

(2) Indirect sales: registration of travel agencies, tourism distribution centers and other institutions.

3. Price strategy:

⑴ Price of new products: During the introduction period, the high-priced write-off strategy will make participants feel superior, and at the same time, it will also make single aristocrats with high salaries and high status interested in it, so that they can feel the joy of finding friends, and at the same time, they will not feel that this kind of "blind date" activity will lower their status. And the hotel will make a lot of money in the short term. When the product gradually enters the mature stage, the price can be appropriately reduced and the market share can be expanded as much as possible. It can also be divided into different qualities and different prices according to the social class of the participants to meet the needs of different groups of people.

⑵ Keep in mind the price: the main market group between the introduction period of new products is the high-paying class, and it is suggested that the prestige pricing strategy be adopted in the pricing of the whole event. It not only improves the value of new products, but also supports the status of participants and gives people spiritual satisfaction.

(3) After the mature period, the discounted price strategy can be adopted: for example, a single doctor in a hospital can register together, and the number can be discounted.

4. Advertising promotion strategy: leaflets, housing promotion (tenants apply first), newspapers and magazines, the first pair of successful100th peers, etc., as product spokespersons.

5. Network marketing: Hotel official website cooperates with Valentine's Day related websites.

The activity plan of Tanabata 2 Tanabata, also known as Qiqiao Festival, Qiqiao Festival or Seven Sisters's birthday, began in the Han Dynasty. In China, on the night of the seventh day of the seventh lunar month, the weather is warm and the plants are fragrant. This is commonly known as China Valentine's Day, and some people call it "Begging for Clevership Festival" or "Daughter's Day". It is the most romantic festival among the traditional festivals in China and the most important day for girls in the past. Valentine's Day in China originated from people's worship of nature and ancient women's embroidery. It was not until Tanabata was given the legend of the Cowherd and the Weaver Girl who were loyal to love that it became a festival symbolizing love. In order to better inherit the excellent Chinese traditional culture and tell the story of China, the xx District Library is specially prepared to launch our festival-Qixi online activity, and everyone is welcome to sign up.

Activity time:

20xx August 2 1 to 25

Location:

Online activities

Active object:

All children readers are limited to 20 people.

Event registration:

Please log in to xx for free registration and join the activity WeChat group after registration.

Activity content:

1, Tanabata story, Tanabata culture.

2. Tanabata knowledge quiz.

3. The game of Tanabata.

4. Sign language dance learning on Tanabata.

Activity schedule:

1, August 2 1: Tanabata story, Tanabata culture.

Task: Learn the culture of Valentine's Day in China and tell the story of Valentine's Day in China;

Feedback: Submit the audio of Tanabata ballad, and you can get up to 3 reading passbook points. Finally, upload official website audio and add 2 points.

2. August 22nd: Questions and answers about Tanabata.

Task: scan the code and take part in the quiz.

Feedback: you can get 1 point for participating in the answer, and the top three can get 2 extra points. The person with the same score and the shortest answer time scores.

3. August 23rd: The game of Tanabata.

Task: Skillful with needles, try with needles, and meet with Queqiao.

Feedback: 1 points for the photos of needlework and needlework, and 2 points for the video of the Magpie Club.

4. August 24 -25: Learn "Let Love Spread Out" in the Qixi sign language dance.

Task: Learn sign language dance according to the video.

Feedback: Send a sign language dance video, and get a maximum of 6 points.

China Valentine's Day Activity Plan 3 I. Overall Conception

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants publicize and speculate in a big way every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Second, the activity time:

65438 August 2006 to 65438 August 2009

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to set up a magpie bridge in the enjoyment space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop, a century-old harmony-Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantages of shopping malls and gold jewelry stores, and attracting target consumers with integrity and desire.

2. Activity planning

The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose from seven dazzling gifts.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

77 yuan vouchers for bedding, 77 yuan vouchers for suits and 77 yuan vouchers for shoes.

10% discount card for women's 77 yuan deduction coupon clothing accessories, 60% discount card for Hanfu and 20% discount card for wedding photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially imagined for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(2) Full-court activities

1, full-court theme activities

(1) activity theme

Romantic Tanabata, lucky 77- value 100 yuan or more, 77 romantic gifts come first served.

(2) Activity planning

In-store merchants provide 77 items as gifts. On Saturday and Sunday, set up an activity area in the * * * Enjoy Space, and make a large kt version with the names and pictures of 77 items on it. Traditionally, all items are divided into department stores, clothing and gold appliances. During the activity, consumers can only participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of the 77 items, and the one who meets the conditions first is preferred.

(3) prizes

Each merchant in the store provides a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can change it into a voucher of 100 yuan. Consumers draw prizes on the spot and receive prizes on the spot.

(4) Prepare publicity materials

① Imagination and production of KT version.

(2) The activity rules explain the water label.

(4) Tables and chairs required for the activity venue.

2. Other promotional activities

(1) Buy a Valentine's Day gift and send a crosstalk couple package-during the event, 770 yuan will buy a Valentine's Day gift and send a crosstalk couple package as soon as he arrives.

(2) Romantic Magpie Bridge, Love Passing-During the activity, you can enjoy free ems express in 770 yuan by purchasing the designated Valentine's Day gift ticket, so as to pass on romantic affection for lovers separated from each other.