Business Plan: Dreaming Back to Hometown

Business Plan: Dreaming Back Home

Table of Contents

1. Planning Background

2. Market Pain Points

3. Picture of Hometown

4. Profit Model

5. Plan for Hometown

Source? Origin

Hometown Qingming rain falls one after another,

A wanderer in a foreign land has lost his soul;

I paint beautiful scenery for the beautiful water,

I create and raise funds to return to my hometown.

1. Planning background

1.1 Where is your hometown?

Drifting in Beijing, Shanghai, Guangzhou and Shenzhen,

Living in the concrete jungle;

Walking through the busy traffic,

The life of a philistine dyed with frost.

Where is the pure land of the soul?

---Please go back home!

1.2 The hometown that cannot be returned to...

The Chinese dream, the dream of hometown, the dream of hometown;

When the dream of hometown comes true, China will prosper;

If the hometown is lost, the hometown will be wandering;

This all comes from -----

The hometown is barren, the hometown is backward, and it is too difficult to make money in the hometown,

The hometown is kept in a deep boudoir and is unknown (outsiders cannot enter),

The treasures of the hometown are not seen in the light (the products cannot be sold)...

1.3 Hometown under the national policy

China is squeezing into the world's largest economy, and the previous "Troika" is gradually passing into history; the new supply-side reform is adjusting the reasonable coordination of "production" and "consumption". Today, eight provinces have issued a 2.5-day/week rest period to stimulate national tourism consumption.

China not only needs toilet seats from Japan, Chanel from France, and large iron pots from Germany; it also needs China's "Rhine River", China's "Jungfrau", and China's "Xskopubic Suburbs." China's "Xwei Forest", China's "Maple Leaf Town"...

1.4 Future Hometown

China's rural leisure tourism, ecological agriculture, specialty e-commerce, and farming culture , as well as the rural local complex and historical precipitation need to be excavated, creative, integrated, as well as capital injection, transformation and upgrading.

Let everyone return to their hometown and enter their hometown;

Live in their hometown and thrive in their hometown;

Prosper in their hometown and let China blossom everywhere!

2. Market Pain Points

Pain Point 1: Seeing the Hometown and Wilderness Again

The manufacturing industry is sluggish in upgrading, and the service industry is in the ascendant; the country’s new policies stimulate consumption, and tourism has It has become the standard for leisure for Chinese people; urbanization reform is accelerating, and hundreds of millions of rural people have moved to cities; large areas of mountains, rivers, forests, lakes, swamps, farmland, and mountains have returned to their original hometowns and wilderness;

Pain point two: the original Countryside wilderness is the best way to release and decompress

City people work nine to five and three o'clock, and the pace of life and pressure are approaching their peak; fresh air, green wilderness, and original ingredients can let go of stress and Returning to nature has become a new favorite.

Everyone has his own hometown, and everyone has a hometown complex;

Everyone wants to return to his true nature, and everyone wants to recharge and return to the city.

Pain point 3: Some people want to take leisure as their main business

Many people born in the 1970s and 1980s remember the "Lipiao" and "Lapiao" in the south of Caiyun and the top of the snow-capped mountains. "They regard travel as both their life and a means of making a living; they hate following the rules, they hate working nine to five, and they hate working for others.

They long for life to be travel and travel to be life; travel can bring them freedom and travel can allow them to support their families.

3. Hometown Picture Scroll

3.1 The Hometown of Daizi Guizhong

Hometown Introduction: Yichang was called Yiling in ancient times because "when the water comes here, it becomes flat, and when the mountains come here it becomes flat." "Ling" got its name.

200,000 years ago, the "Changyang people", one of the ancestors of China, multiplied here. From the Spring and Autumn Period to the Three Kingdoms, it was the "Land of Jingchu". It is now the second largest city in Hubei and is known as the "Hydropower Capital of the World" (Three Gorges Dam) Location), the core of the energy, ecology and tourism economic belt in western Hubei.

Xiushui, a semi-alpine paradise under Yiling District, Yichang, with an altitude of 900-1000M, is located on the north bank of the Yangtze River, 30km from the Three Gorges Dam in the south, 40km from the hometown of Qu Yuan and Zhaojun in the west, and the provincial highway in the north Yixing Highway is 10KM, and it is 18KM to the east of the Wudu River entrance and exit of the Yiba section of the G42 Hurong Expressway; it is about 90KM from the village center to the Yiling District Government.

The village’s forest coverage reaches 80%, the oxygen negative ion content is high, and the crops are grown in the mountains. Cold rice, mountain green tea, Gastrodia elata and other medicinal materials are the main products; here, there are mountain flower tea gardens in spring (especially rapeseed flowers, wild cherry blossoms, wild peach blossoms and azaleas are the most beautiful), in summer there are green seedlings, organic vegetables and fruits, and in autumn there are golden flowers Wild fruits such as rice waves and kiwi fruit are fragrant, and the winter is covered with snow and silver. Here, the four seasons are poetic, the scenery is picturesque, tranquil and comfortable! It is truly a pure land for leisure, travel, vacation, and buying local products.

3.2 Imagine your hometown after getting married

The mountains here are filled with rhododendrons...

The tea gardens here are green...

The mountain springs here are crystal clear. ……

4. Profit model

4.1 Attraction ticket revenue

1.1 Income items: Rapeseed flower sea, cherry blossom valley, tea garden terraces, alpine rice fields, small rivers Wonders, plant panda-yew, thousand-year-old ginkgo, century-old pine, China's rare tree-money tree, the hometown of gastrodia elata, mushroom paradise, fungus villa, small hydropower station built by villagers in the 1970s, Chinese Farming Culture Museum, farmer calligraphy studio, Intangible cultural heritage tours (shadow puppet theater, five-sentence singing, farm marriage customs, folk sports, etc.), ancient military village, Wenchang Pavilion, Xuetang Bay, Quyuan Cave, Zhao Mian (Prime Minister of the Ming Dynasty) River, etc.).

1.2 Revenue Forecast: There are more than 20 product categories, one category generates ticket revenue of 500,000 yuan per year, and the annual income is at least more than 10 million yuan.

4.2 Accommodation income

2.1 Income items: country theme hotels, mountain villas, farm inns, family hotels, forest tree house series.

2.2 Income forecast: 10,000 people will stay in the hotel in one year. Excluding two months in winter, it is expected to contribute more than 1 million yuan in accommodation sales.

4.3 Farmhouse (catering) income

3.1 Income items: native food, black soil series, native pigs, native chickens and ducks, native eggs, potatoes, gastrodia elata, Xiangru, Ginkgo biloba, chestnut, fungus, alpine cold water rice, alpine vegetables, mountain wild vegetables, wild mountain mushrooms, wild bamboo shoots, etc.

3.2 Income forecast: 10,000 accommodations, 3 meals per person, an average of 200 yuan per meal, based on 300 days, 200*300*3, will contribute 180,000 yuan.

4.4 Income from sales of agricultural products

4.1 Income items: the above-mentioned agricultural specialty product series, forest products series, bamboo product series, art series, etc.

4.2 Income forecast: Alpine rice, potatoes, fragrant rhubarb, ginkgo, chestnuts, walnuts, fruits and vegetables, etc. are conservatively estimated to sell more than 5 million yuan a year.

4.5 Income from derivative products

Intangible cultural heritage, shadow puppet creation and distribution, folk culture derivatives, national project subsidies, etc. are expected to be more than 1 million yuan.

5. Find your hometown

Mode 1: Directly invest in tourism real estate and ecological agriculture;

(Build a complex of ecological tourism, leisure, and experience, Agricultural products O2O origin sales base)

Serial number

Project

Investment estimate

(10,000 yuan)

Serial number

Project

Investment estimate

(10,000 yuan)

1

Go to some scenic villages Roads

　100

　6

Farm and museum construction

　100

　2

Attraction packaging and transformation and upgrading

300

7

Agricultural specialty products e-commerce online store promotion

20

< p>　3

Local wild cherry blossom transplantation

50

8

Administrative staff salaries, transportation and travel

100

4

Farmland lease (1,000 acres)

Based on 80 yuan/acre/year, the first year

10 < /p>

　9

Ecological agriculture investment (seeds, planting, labor, technology, harvesting, etc.)

　150

　5

< p>　Rural theme hotel construction

　100

　10

Marketing promotion (WeChat, hype)

　70

Total: 10 million yuan

Mode 2: Crowdfunding/crowd entrepreneurship model

(An excellent idea + a group of people who want to turn tourism into a business people)

(Establish shareholder structure + management and marketing team + *** share product benefits based on investment ratio) (Copy the model after success)

1. Crowdfund startup funds first: About 5 million yuan, detailed feasibility study and planning; (Investors can be operators, entrepreneurs, or pure investors at the same time, and local land lessors can participate in fixed asset investment)

2. Introduce angel investment and conduct Series A investment with a target of 5 million yuan;

3. One year after opening, the operation is stable and the business is growing rapidly. After evaluation, Series B financing will be carried out to expand the area. scope, and extending to the deep processing of agricultural special products, with a target amount of 10-20 million yuan;

4. Consider replicating the model, including distinctive villages in the "Dream Return Hometown Plan", and replicate 3 within three years -5 pcs.

5. Go public and enter capital operation within five years.

Beautiful water and green mountains welcome you back to your hometown!

(Inquiries welcome)

Shu Huaqing

April 2, 2016 in Guangzhou