Wang Wancai, the wine king of Shihua wine

Shihua wine, in a state of self-destruction, has gone through a thousand years of natural economic period, separated from the county winery, and entered the most glorious period in her history. It was a man named Wang Wancai who brought a new fate to Shihua wine. For the history of Shihuajiu, Wang Wancai is also an insurmountable mountain. No matter what people say, the height he created for Shihua wine is unparalleled. Knowing our intention, the kind insider told us that it was difficult to interview Wang Wancai, who would not say anything. Wang Wancai's salary relationship is in the office of the county party Committee, and his identity is "the party style and clean government supervisor of Gucheng County Committee". As the only factory director in Gucheng who enjoys the treatment of county-level administrative cadres, Wang Wancai said nothing was appropriate.

However, Wang Wancai, the old factory director, is a hurdle to write an article on Shihua wine in the footsteps of Shihua wine. After many twists and turns, the author finally found the small building where Wang Wancai lived in the residential area of an alley in Gucheng County. Unexpectedly, Wang Wancai gladly accepted the interview. This made me overjoyed. Wang Wancai is nearly sixty years old, but he doesn't see any signs of aging. Still maintained the momentum in the TV commercials of that year. I carefully avoided such a sensitive topic as "Why did Shihua wine fall into the trough". Look carefully for topics that I think are appropriate. But I didn't expect Wang Wancai to guess my mind and said with a bright smile: "The person who wrote the article has a lot to do with me. I know your difficulties. Without first-hand materials and superb skills, you can't write it. " Just say what you want to ask. "

The author knows that the current situation of Shihua wine is more complicated, so he bypassed the theme and talked with Wang Wancai about the topic of life. Perhaps it is too far away from the mainstream society, or perhaps our interview aroused his yearning for the best youth. When Wang Wancai recalled the past, he still looked passionate. "Shihua wine has condensed my life's hard work" (field trip # 6-the home of Wang Wancai, the original director of Shihua Distillery)

Before he became famous, no one thought that this unremarkable young man would become a generation of "wine king" who built the Shihua brand. Wang Wancai 196 1 year (17 years old) joined the work, 1962 became a regular worker, and 1963 participated in the famous "four clean-ups" movement in history. Because of his excellent work, he was appreciated by the organization. When the 1964 team was transferred from Xiangyang County to Sui County, Wang Wancai was transferred to training as the backbone. After the training, he is going to be the vice captain of a team. At that time, Zhang Tixue, the governor, was in charge of the pilot project together with the county, which is also the reason why the four clean-ups team trained a large number of leading cadres. This is naturally a great opportunity for Wang Wancai. The bright future at that time was obvious. However, just as he packed his bags and prepared to make great achievements with the county, Gucheng County Committee made a decision to leave some outstanding cadres to enrich the units directly under the county. At that time, there was no concept of enterprise. Wang Wancai was assigned to Shihua Winery by the leaders in a way that was popular at that time. Accurately speaking, it was not called Shihua winery at that time, but existed in the form of a county winery branch. Based on Huang Gongshun's liquor industry, this factory acquired four relatively large-scale private small wineries for restructuring. At that time, the leaders of People's Republic of China (PRC) and every citizen were eager for the rapid growth of state-owned capital. In just two years, all private enterprises were transformed into state-owned or local state-owned enterprises. That kind of urgency and consistency is almost the same as today's eagerness to sell all state-owned assets to private individuals overnight.

Wang Wancai is here. At that time, there were not many people in the factory, and even the appointment was not standardized. Wang Wancai is in charge of production, finance, logistics and other work, and another elderly Hu is in charge. Wang Wancai just turned 20 this year. For today's age, you can only be a student who has just entered the university. However, people in that era were precocious, and Wang Wancai, 20, took on the heavy responsibility of a factory. Wang Wancai is an ambitious man. He carefully studied his own business, paid attention to the new technology of the brewing industry, and gradually expanded the winery with a long history by the most effective means of society at that time. Wang Wancai calculated his time working in Shihua Winery. From entering the factory at the age of 20 to leaving the winery at the age of 55, the person in charge will be assisted to "point the nose" to the director and legal representative of the deputy county-level winery, and then to the county-level treatment when leaving the winery. He experienced the initial development of Shihua wine and the heyday of his creation, and also consumed the most precious period of his life, for 35 years!

"The useful time in a person's life is twenty or thirty years. It can be said that Shihua wine has consumed my life's hard work. " This old factory director, who was once fired as the "king of wine" by the media, is full of nostalgia for the past years. Speaking of today's Shihua wine, Wang Wancai did not make any comments except some sadness. "Jin Dian", commander of the military region, spent his time with flowers (one of Wang Wancai's stories)

The course of enterprise development is similar to life. The transition from baby to youth is long and dull, and stories often happen in passionate youth.

In 1970s, the construction of Liu Jiao Railway, the second north-south artery in China, started. Kong Qingde, then deputy commander of Wuhan Military Region, was in charge of this major project. After the founding of the People's Republic of China, the first batch of lieutenant generals and deputy commanders who were awarded the title drank Shihua wine at the headquarters of the "Third Line Construction" in the ancient city. The general was full of praise for Shihua wine, and when he was drunk, he thought of Shihua wine. At the critical moment, Commander Kong ordered another "Tianjin" for Shihua wine. At the economic work conference held by Hubei Provincial Committee, Commander Kong said: "It is said that Hubei people are nine-headed birds. I think they are just a silly bird at best. Maotai and Fenjiu are so popular that people in Hubei are willing to pay for other people's water and don't know how to make money. I have drunk Shihua wine, and the taste is no worse than Maotai. I have also seen the petrochemical winery on Petrochemical Street. Those spring wells may not catch up with the water in Chishui River? It is said that Shihua wine has a history of thousands of years. Why don't local governments study it and develop it? " Commander Kong's words carried a lot of weight in the Hubei Provincial Committee at that time. In that year, the provincial finance allocated a special fund of 260,000 yuan for the expansion of Shihua Winery. In the 1970s, 260,000 yuan was more important in people's minds. Today, the market value is more than 2.6 million yuan. With the support of the government, Shihua Winery has undergone the first large-scale expansion and transformation. So Shihua Winery bid farewell to the traditional production mode of manual workshops for thousands of years and embarked on the road of modern industrial development.

The history of Shihua wine is really legendary. No matter Xiang Yu, the earliest overlord of Chu, Li Zicheng, the leader of the rebel army, Li Zongren, the commander of the Fifth Theater, or Kong Qingde, the deputy commander of the Wuhan Military Region in the 1970s, Shihua Liquor is closely related to this mighty general who commands thousands of troops. Is it an accidental coincidence of historical opportunities? Or the inevitability of the inner heroic quality of Shihua wine?

Shihua wine is one-third of the world in Hubei liquor industry (the second story of Wang Wancai)

Since 1980s, China has been transforming from a country that pays attention to politics to a country that develops economy, and Wang Wancai has also complied with this trend. As an entrepreneur in the early stage of economic transformation, Wang Wancai proved the classic motto of "Times make heroes" with his outstanding talent.

At this time, the old factory director Hu has retired. Shihua winery was also separated from the county winery and became a separate winery. Wang Wancai stepped onto the front desk and became the first generation enterprise legal person after the factory director responsibility system was implemented. Under his painstaking efforts, Shihua Winery has reached a considerable scale after several investments and expansions. With a production capacity of 3,000 tons, it has become a powerful financial pillar of Gucheng County. At that time, the county's fiscal revenue was 6 million, and Shihua Winery contributed more than 2.7 million! It should be said that when the liquor market was not liberalized at that time, Wang Wancai worked out a business strategy to adapt to this period. He divided his competitors into two levels, near and far, probably inspired by a philosophical saying, "People who have no long-term worries will have near worries." The so-called "lessons from the past" refers to the "Top Ten Famous Liquor" such as Maotai, Fenjiu and LU ZHOU LAO JIAO CO.,LTD, which have dominated the national liquor market for many years, while the recent worries are "Bai Yunbian" and "Yellow Crane Tower", which have a large market share in Hubei. With the "top ten famous wines" to seize the market share of other provinces, Wang Wancai adopted the strategy of high quality and low price. For the evenly matched enemy, he took a tit-for-tat strategy and fought for every inch of land. Facts have proved that this strategy is very successful.

In the early days of reform and opening up, the whole country was still in the period of egalitarianism and low wages, and income determined consumption. Generally, low-income society doesn't care about famous brands, although Moutai was only 30 yuan a bottle at that time, Fenjiu and LU ZHOU LAO JIAO CO.,LTD were about 20 yuan. For China consumers whose monthly salary was generally only about 40 yuan at that time, these "famous wines" with low absolute value still became the moon hanging high in the air. Shihua wine is welcomed by consumers because of its excellent quality comparable to Fenjiu. Is the alcohol content 53? The above liquors are especially popular with northeast men who like strong liquor. Throughout the 1980s, Shihua wine sold to the northeast of North China accounted for more than 40% of the annual output of Shihua winery. As for the province, he clung loosely to "Bai Yunbian" and the "Yellow Crane Tower" in Wuhan, the provincial capital. Compared with Li Bai's famous phrase "Bai Yunbian buys wine on a boat" and "Baiyun Yellow Crane", the thousand-year history and countless legends of Xiaoshihua Street seem a little petty.

The clever Wang Wancai understands that the competition with these two wineries can only be based on the quality of the wine. It was still the era of planned economy. Like many industries, the quality decision is not entirely decided by consumers, but to a large extent by the competent authorities of the industry. Specific to the liquor industry, the liquor evaluation committee organized by the Ministry of National Light Industry and the Provincial Light Industry Bureau every year is the only authoritative organization for liquor quality certification. Wang Wancai knows very well and attaches great importance to various appraisal activities. The first important thing every year is to prepare assessments at all levels. He personally participated in the production of sample wine at the wine tasting, personally inspected every grain of sample wine, and personally supervised every link of sample wine production. In the thick newspaper clippings accumulated by Tu Mingchun, a winery scholar, various media reports on various honors won by Shihua Winery in various awards are recorded.