Why did "China Buffett" invest 11 billion in Atlantis?

"China's Buffett" Fosun Group is a veritable giant in the capital market. With the concept of "China's power grafted onto the world's resources", every investment made by Fosun Group is amazing. Behind the assets, there is a forward-looking vision and huge appreciation potential. ?

In Haitang Bay on the Sanya National Coast, Fosun Group invested nearly 11 billion this time just for this resort real estate project called "Sanya Atlantis". Such a huge investment, What kind of thoughtfulness is involved?

Cao Minglong, Vice President of Fosun Group Tourism and Commerce Group and President of Hainan Atlantis Business Travel Development Co., Ltd.

On May 22, Atlantis Sanya Global Launch Conference Held in Shanghai. At the press conference, Fosun announced the development plan and business model of Atlantis Sanya.

Atlantis, a resort hotel that is world-famous for its luxury, currently has three hotels in the world. The first two are located in the Bahamas and Dubai. Among them, Atlantis in the Bahamas has an annual turnover accounting for the GDP of the Bahamas country. 5%, while Atlantis Dubai’s 2013 occupancy rate was as high as 88%, with operating income exceeding US$600 million. Based on the operating conditions of the first two Atlantis buildings, Atlantis Sanya may occupy a huge share of the top resort market in the Asia-Pacific region.

Atlantis Sanya, located in Haitang Bay on the National Coast, replicates a series of Atlantis features such as a super five-star hotel, an aquarium, and a water park, including Greater China. There are only 5 underwater suites, the world's largest open-air natural seawater aquarium, the first water park in China that combines architecture and slides, China's first Dolphin Bay using natural seawater, and 12 international restaurants with different themes. . In the long term, in line with Sanya's international tourism island strategy, Sanya has great potential for top tourism vacation and tourism real estate projects. Public data shows that Sanya received 15 million tourists in 2015 and tourism revenue reached 30.23 billion yuan, a year-on-year increase of 12.1%. With the further growth of domestic tourism and vacation consumption, the future of Sanya's vacation market is promising. Fosun has fully deployed the best resorts in Sanya, including Fosun Ludao, Sanya Club Med, and Sanya Atlantis.

In addition, what attracted the most attention at the conference was the only property for sale in Atlantis Sanya, an 807-seat sea-view apartment with exclusive first-line sea views of Haitang Bay. ocean. The 197-seat seaside villa is equipped with an independent courtyard, a courtyard with a view of the Milky Way, and an 80-meter walk directly to the beach. It has a variety of atmosphere, a luxurious apartment space, a front-line sea view and a wide-view terrace, and enjoys a 180° giant screen sea view.

For these properties available for sale, Fosun adopts a seamless hosting operation model of “entrust and enjoy immediately”. Many people buy houses in Sanya for vacation and enjoyment of life, but when the property is vacant, there is no one to manage the property. From an investment perspective, there is no other appreciation except the real estate itself. Owners who purchase Atlantis Sanya properties can live in them themselves or let Fosun lease them back for operation and management. The latter can rent the vacant properties to tourists visiting Sanya, relying on their hotel management experience and experience in other travel agency sectors. Resources help owners create greater value.

This is the investment vision of China’s Buffett, and this is the benefit that Fosun Group provides to global investors. Atlantis Sanya, with an investment of nearly 11 billion, will stir up huge waves of capital in the entire Asia-Pacific region.