Introduction of Orange Hotel Division

Beijing Hotel inherits the dignified historical tradition of Beijing-massiness and depression. Although Beijing hotels have been changing, there are no old hotels.

France has got rid of the heaviness and obsolescence brought by history, and the new Beijing Hotel is also a simple copy of foreign hotels. The nine Beijing hotels managed by Orange Hotel have their own characteristics. In the modern and ancient Wangjing area of Jiuxianqiao near the Fourth Ring Road in Northeast China, you can find the Orange Wangjing Hotel, which is similar to Beijing 798 Art Workshop: in the once large factory area, between the lawn and the green trees, a repainted car cab represents the auto parts factory in this history; Hotel rooms are all two floors, outside which are collapsed rice, small attic, fish pond and bamboo pond, and outside the window are autumn red leaves. In Beijing Orange Jinsong East Hotel, I was surprised to find another unusual Beijing hotel. Into the lobby, there is a 10-meter-high all-white wall under the glass, which shows Chaplin's black and white silent film. (Because the Orange Crystal Hotel is more dreamy)

Hangzhou, a fantastic this beautiful city, Orange Crystal Hotel is located in Liulang Wenying on the west lake. In addition to the beautiful Marilyn Monroe wall, a viewing room facing Liulang Wenying is specially designed. The business room is equipped with a 65,438+00-square-meter terrace with parasols and seats, where you can watch the scenery while drinking coffee.

The room design is also unique: guests can lie in the bathtub and watch TV through the glass wall, and the stereo above the bathroom is connected to the TV. At night, the night light hidden in the cupboard glows dimly through the carved part of black glass. Of course, Orange Crystal Hotel also has the guest room facilities of a five-star Hangzhou hotel, equipped with a 32-inch LCD TV and a full set of Kohler high-end sanitary wares. Even the way of surfing the Internet is different from ordinary high-end Hangzhou hotels. All rooms in the Orange Crystal Hotel have free wireless Internet access. The brand of Orange Hotel is inspired by OrangeCounty, California, which is also a famous rich area in the United States. From downtown Los Angeles to the coast, you can see sunny beaches and blocks, which is the famous Orange County. Orange County is a place where rich people gather, but there is nothing more luxurious than Beverly Hills, and it is more a simple, free and casual mood and a fashionable and open party atmosphere. This warm orange scenery can be briefly mentioned in the popular American TV series O.C., which is unforgettable.

The founder of the hotel once stayed in a private hotel in Orange City. Although the hotel is small, it is full of artistic atmosphere, including murals in the corridor and orange atmosphere. In order to make the tenants feel happy, the host even prepared soothing Latin American jazz records for selection. Therefore, walking in the sunny streets of California and meeting artistic inspiration in the warm silence; This kind of experience is the accommodation experience that Orange Hotel, which originated in America, hopes to bring to its guests: it is not only clean and warm, but also more emotional and creative. In order to copy the fashion style of Orange County to China as completely as possible, hotel investors have taken great pains. Simplicity does not mean simplicity.

Orange Hotel is positioned as a fashionable and simple American global hotel chain. Since it was introduced to China by Wenhua Holdings, it has always adhered to its own fashion line, which is different from those low-star hotels that only provide accommodation services and some business hotels that directly evolved from guest houses. Orange Hotel firmly believes that simplicity is not equal to simplicity, and thus gives the hotel a new concept, that is, in addition to meeting the basic accommodation needs, there is also a fashionable atmosphere that can give guests a good mood. Therefore, Orange Hotel is especially suitable for business travelers who care about the quality and mood of accommodation, and the economical and reasonable price will not deter most people.

Fashion, but refuse luxury.

The fashion pursued by Orange Hotel is not luxury, but a cultural atmosphere based on convenience and comfort. This includes a colorful orange lobby, a corridor decorated with watercolors and mirrors, a quiet and pure white bathroom, light music permeating the corridor, and some star-rated hotels originally equipped with LCD TVs, wireless Internet access and other scientific and technological facilities. All this is to create a free environment, a cultural atmosphere that respects the differences in creativity and desire, and a profound humanistic concern for business travel. 20 1 1 65438+ Orange Crystal Hotel in February under Orange Crystal Hotel Group won the best boutique design hotel.

20 10 12 at the second international hotel investment forum, the orange crystal hotel in Hangzhou West Lake and the orange crystal hotel in Beijing Jianguomen won the best boutique hotel award and the best design hotel award respectively.

20 10 12 in the 9th China Top 100 Growth Rankings, Orange Hotel won the third place with a growth rate of 787.42%.

20 10 Hangzhou orange crystal hotel was selected as "the best boutique hotel in 2009" by Hotel Professional Manager magazine.

From June, 5438 to February, 2009, Orange Hotel was rated as "Pioneering 100" by pioneering media.

In June 2009+October 2009 10, the "2009 Best Business Model China Summit" held by commercial media, Orange Hotel was among the top 20 "Future Stars of 2009 Business Models" and became the only winner in the hotel industry. Known as "Starbucks-style business hotel".

In April 2009, Orange Hotel was listed as one of the hottest startup companies in 2008 by the Chinese version of American Fortune magazine.

In February 2009, Orange Hotel was nominated as a dazzling service brand by CBN Weekly. "First Financial Weekly" commented on the Orange Hotel: They are trying to turn the hotel into a work of art ... They not only provide clean and comfortable hotel services, but also make the travel life full of style and creativity.

From June 5 to February 2008, Ctrip.com rated Orange Hotel as the most valuable hotel in China. Ctrip's 654.38+million loyal users were selected for the first time in China, not by hotel star rating, but by heart-that is, the value recognized by customers. * * * There are 7,000 Ctrip contracted hotels participating in the selection, including hundreds of five-star luxury hotels. The value of Orange Hotel has been recognized by Ctrip users. The top five hotels in Beijing are all orange hotels, except for some high-star hotels, which are the best in other cities.

In 2008, American Voyager magazine named it "the coolest scale hotel in China in 2008".