What theory is global tourism based on? What is global tourism? What are the development models of global tourism?

1. What is global tourism? What are the development models for global tourism?

Full-area tourism refers to tourism as the leading industry in a certain region, which affects regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, systems and mechanisms, policies and regulations, and civilization. Comprehensive and systematic optimization of quality, etc., to achieve organic integration of regional resources, integrated development of industries, and sharing of social construction, and to use tourism to promote coordinated economic and social development is a new concept and new model of regional coordinated development.

2. What is global tourism? How to create a global tourism destination

Three foundations for global tourism planning:

1. Clarify the global tourism development strategy and industrial layout.

To build all-region tourism, we must re-diagnose development conditions from the two dimensions of all-region tourism and tourist destinations based on a comprehensive study of the external development environment and internal development conditions of the region. On the one hand, based on the current situation, a qualitative evaluation is made by comparing the six characteristics of full industry participation, full factor input, full spatial integration, full seasonal activities, full tourism experience, and full social benefits. On the other hand, it is necessary to conduct a systematic evaluation based on international and domestic tourism destination evaluation standards, determine the gap between regional tourism and tourism destination construction in the form of quantitative scoring, and then clarify the key tasks of the overall tourism planning.

2. Shape the core attraction and clarify the division of functional space; position it according to the global tourism strategy.

Carry out regional layout planning based on industrial functional layout. Each functional area is divided into areas where public attractions gather (including nature reserves, scenic spots, national wetland parks, geological parks, world heritage sites, etc.), restricted development areas (agricultural land, tidal flats, grasslands, woodlands and other ecological areas). Vulnerable areas. ) and optimized development areas (towns, villages, resorts, barren mountains, wasteland and other areas with construction conditions). The content of each functional area focuses on how to build the core attractions of the region, how to integrate and lead new projects, how to improve existing projects, how to configure the regional tourism industry, how to calculate the environmental carrying capacity, and how to support public service facilities.

3. Innovate tourism development planning and reform the evaluation system.

The development of global tourism requires innovative planning rather than sticking to conventions. It is necessary to integrate tourism planning concepts into the overall economic development, innovate economic and social development planning concepts, and rationally allocate tourism resources and other resources. The planning of the all-region tourism model is different from the planning of the scenic tourism model. It is not just planning for scenic spots, hotels, and restaurants, but systematic and comprehensive planning for various resource elements inside and outside the scenic area. To develop all-region tourism, we must establish a scientific concept of tourism and innovate relevant statistical monitoring and evaluation systems in accordance with the five major development concepts. The development of tourism can be regarded as an important development goal and important assessment content of governments at all levels and relevant departments in the region, and a clear division of tasks can be formed to form a joint force to promote the development of tourism in the region; the tourism data collection and analysis system can be innovated and based on the development of tourism Establish an evaluation system for new business formats, new characteristics, and new trends.

3. The purpose of developing all-region tourism is

The overall situation refers to a certain region, with tourism as the leading industry, and the economic and social resources of the region, especially tourism resources, related Comprehensive and systematic optimization and upgrading of industry, ecological environment, public services, systems and mechanisms, policies and regulations, civilized quality, etc. All-for-one tourism is a new concept and model for coordinated regional development, achieving organic integration of regional resources, integrated development of industries, and sharing of social and economic construction, and promoting coordinated economic and social development through tourism.

In all-region tourism, all industries are actively integrated into it, all departments work together, and all city residents participate together to make full use of all the attractions of the destination

Second, the spatial nature of global tourism

Third, the driving force of global tourism

Fourth, global tourism integration

Fifth, enjoy global tourism

4.What is global tourism? What is the significance of developing all-region tourism?

Full-area tourism refers to tourism as the leading industry in a certain region, which affects regional economic and social resources, especially tourism resources, related industries, ecological environment, public services, systems and mechanisms, policies and regulations, and civilization. Comprehensive and systematic optimization of quality, etc., to achieve organic integration of regional resources, integrated development of industries, and sharing of social construction, and to use tourism to promote coordinated economic and social development is a new concept and new model of regional coordinated development.

Smart tourism refers to the use of new technologies such as cloud computing and the Internet of Things to actively perceive information about tourism resources, tourism economy, tourism activities and tourists through the Internet/mobile Internet and portable terminal Internet devices, and Timely release enables people to understand information in time, arrange and adjust work and travel plans in a timely manner, thereby achieving the effect of intelligent perception and convenient use of various travel information.

Therefore, the difference between comprehensive tourism and smart tourism is that smart tourism focuses on the application of scientific and technological means in tourism, while comprehensive tourism focuses on the integration of tourism and industry, prefers planning and design, and has development guidance. nature.

5. What does all-for-one tourism mean?

All-for-one tourism means that within a certain region, with tourism as the leading industry, the economic and social resources in the region, especially tourism resources, , related industries, public services, ecological environment, policies and regulations, systems and mechanisms, civilized quality, etc. are systematically and comprehensively optimized and improved. It is a brand-new concept and model of coordinated regional development to realize the organic integration of regional resources, the sharing of social and economic construction, the integrated development of industries, and the promotion of harmonious economic and social development through tourism. This is from "Yongxian Chuangjing" The essence of global tourism is that people, their travels, their exploration and curiosity about other worlds, and their pursuit of another healthier and better lifestyle have led stakeholders to adopt a A series of actions to build and enjoy the phenomenon of the entire society. Promoting global tourism is China's repositioning. The U.S. tourism development strategy has undergone profound changes in the new stage. From the scenic tourism model to the all-region tourism model, nine changes must be achieved:

First, from the construction and management of single scenic spots to the overall development of comprehensive destinations. Break down the institutional barriers and management walls inside and outside scenic spots, implement diversified supervision, integrate public services, achieve full coverage of tourism supervision, and effectively combine product marketing and destination promotion. The construction of tourism infrastructure and public services has expanded from scenic spots to the entire region. For example, the tourism toilet revolution in scenic spots and cities should be expanded to a comprehensive toilet revolution promoted by urban and rural integration inside and outside scenic spots. The second is to transform from a ticket economy to an industrial economy. Classification reform should be carried out. Public welfare scenic spots should be opened at low prices or free of charge. Ticket prices for scenic spots developed by market investment should also be limited to high prices to curb the excessive rise in ticket prices in scenic spots, crack down on disorderly price increases and price fraud, and bring the tourism industry out of excess. A stage that relies on ticket revenue.

The third is to transform from a closed management system in which tour guides must be appointed by travel agencies to an open management system in which tour guides move freely and orderly in accordance with the law. Realize the legalization and marketization of tour guide practice.

Fourth, transform from extensive and inefficient tourism to refined and efficient tourism. Strengthen supply-side structural reform, increase effective supply, guide tourism demand, and achieve a positive balance between tourism supply and demand.

Fifth, from the closed tourism self-circulation to the open tourism integrated development model. Increase the integration of tourism with agriculture, forestry, industry, commerce, finance, culture, sports, medicine and other industries to form comprehensive new production capacity.

Sixth, transformation

Ninth, the transformation from scenic spots that only receive international tourists and international cooperation in a narrow sense to the reception of international tourists in the entire region, all-round, multi-level international exchanges and cooperation . Finally, realize the transformation from small tourism pattern to large tourism pattern.

This is a sign of the maturity of regional development, an objective requirement to improve the quality and efficiency of tourism and achieve sustainable development, a universal law and general trend of world tourism development, and represents the new direction of modern tourism development.

4 Misunderstandings: Promoting all-region tourism is not about building attractions and hotels everywhere. On the contrary, global tourism pays more attention to the systematic construction of scenic spots, hotels, etc. and the rationality of planning and layout. The construction and management of scenic spots and hotels still need to be done, and the quality and level must also be improved, but this is not the end of the work. In the global tourism pattern, there are scenery instead of attractions everywhere, and reception services instead of hotels and restaurants. Never equate increasing the number and scale of attractions, hotels, and restaurants with developing all-region tourism. To prevent flooding in scenic spots, hotels and restaurants everywhere. Promoting global tourism is not about developing tourism everywhere. Holistic tourism is a positive and effective development and protection model. All-region tourism emphasizes that tourism development must be compatible with the carrying capacity of resources and the environment. By comprehensively optimizing tourism resources, infrastructure, tourism functions, tourism elements and industrial layout, we can better alleviate and reduce the carrying pressure of core scenic spots, better protect core resources and ecological environment, and achieve a reasonable spatial layout of facilities, elements and functions. and optimized configuration. [5]

6. What is global tourism and what are its characteristics?

The global tourism development model is not only the implementation and deepening of the five major development concepts of innovation, coordination, green, openness and enjoyment in the field of tourism, but also an important measure to meet today's needs, integrating national tourism, individual tourism and self-service tourism. As a mainstream consumer market, driving tourism promotes the coordinated development of supply and demand. The all-for-one tourism model requires the allocation of resources and factors on a global scale, the overall planning and construction of sectors, the establishment of a comprehensive and coordinated tourism management system, the promotion of deep integration and rational layout of the industry on a global scale, and the promotion of the perfect construction of tourism development* **Enjoy.

1. What are the characteristics of global tourism marketing?

1. Global tourism marketing is the joint marketing of scenic spots, cities, counties and villages.

2. Global tourism marketing is marketing with spillover effects.

2. Innovation in marketing of tourist destination cities

1. Change of marketing perspective in tourist destination cities: from attraction marketing to integrated marketing.

2. The transformation of marketing communication model in tourist destination cities: from authoritative communication to personalized communication.

3. The transformation of marketing content in tourist destination cities: from key products to full experience.

4. Changes in the marketing organization model of tourist destination cities: from single department to comprehensive coordination.

5. Tourism destination city marketing performance evaluation: from economic benefits to comprehensive benefits.

Third, build a new urban marketing structure

1. Reshape the marketing strategy of tourist destination cities.

First, the transformation of resource-dependent cities. The second is the decentralization of functions in super large cities. Third, the characteristic development of small and medium-sized cities.

2. Reshape the city brand.

3. Build an urban product system.

4. Build a communication platform.

5. Cooperate with the organization and implementation of urban marketing.

6. Coordinate internal and external marketing.

4. How to do a good job in global tourism marketing

1. Accumulate cultural advantages and create precise brand positioning.

2. Differentiate markets inside and outside the province and build three-dimensional communication channels.

3. Activate planning inspiration and create a holiday brand worth looking forward to.

4. Strengthen profit drive and form an efficient organizational mechanism.

5. Tourist experience comes first, and product innovation and service guarantee must be done well.

6. Supervise the whole process and do a good job in overall brand maintenance.

Font 2010-2010 The whole city is traveling

As we all know, tourism can accelerate the interaction, integration and overall development between urban and rural areas, and promote interaction and exchanges between various ethnic groups. It will be more reasonable to use this concept to guide the development of a regional tourism industry.

(1) The necessity of strategic planning

As of now, there are 184 5A-level tourist attractions nationwide; 2,163 star hotels (including 2,424 four-star hotels) , 808 five-star hotels) total operating revenue in the second quarter was 51.411 billion yuan. However, there are still some problems in China. Our tourism industry is scattered, small, unbalanced development, with few bright spots, and has not formed core competitiveness and brand influence.

The main reason is that the Chinese and American tourism industry lacks an overall plan and has no clear idea of ??the strategic positioning of tourism development. Therefore, it is necessary to draw on the wisdom of experts and the masses to clarify positioning, sort out development ideas, determine implementation paths, and avoid detours on the road to development. Therefore, it is necessary to upgrade global tourism to the level of strategic positioning.

(2) The necessity of industrial transformation and upgrading

The driving effects of the primary and secondary industries on economic development have reached a certain level, but only the tertiary industry has not been fully utilized. come out.

Data released by the National Information Center Tourism Planning Research Center Research Group on July 7, 2015 show that in 2013 and 2014, the direct contribution of tourism to GDP exceeded 7, and the comprehensive contribution of tourism to GDP exceeded 7 10. The tourism industry indirectly drives the added value of more than 1.5 trillion yuan, drives GDP growth by about 1%, and contributes more than 10% to GDP growth. Among the indirectly driven industries, the tertiary industry has the largest driving effect, followed by the secondary industry and the primary industry. industry. Among them, four industries, including transportation, accommodation, tourism, shopping, and catering, contribute nearly 90% to the added value of the tourism industry.

The development of all-region tourism is a need for the long-term development of the tourism industry, a need for the upgrading of mass consumption, and a need for China's transformation and upgrading. The stable growth and operation of the primary, secondary and tertiary industries have stimulated investment and consumption.

(3) Necessary requirements of tourists

Tourism consumption needs are diversified and personalized. The development of all-region tourism must meet the needs of urban agglomeration and rapid transportation development in order to achieve the landscape Effects of road construction, recreational transportation experiences and minimization of environmental impacts. It is necessary to use the Internet to package smart tourism projects into large projects to maximize the convenience for tourists in terms of transportation, information, etc., thereby driving investment.

Tourism’s allocation of production factors within the entire region can play a more guiding role in tourism! If the focus of our work is still limited to scenic spots, then resource allocation, efficiency improvement, and macro effects will be limited. It is necessary to use the concept of all-region tourism to lay out the development of tourism and give full play to the guiding role of all-region tourism in the layout of production factors. Only through global tourism can resources be allocated rationally. As the tourism industry has developed to its current scale, the demand for resources is no longer limited to scenic spots.

Third, use global tourism

The tourism industry covers multiple levels, gathering cultures such as ancient buildings, ceramics, folk customs, religions, and frontier fortresses, and has unlimited development value.

(1) Tourism

Statistics show that in the next 20 years, the per capita GDP of China and the United States will exceed US$15,000, and more than 50 residents will enter the middle-income ranks. If the average resident travels more than five times a year, the national tourism market will exceed 7 billion, and tourism will become a common consumption for most people.

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There are 12,163 star-rated hotels in the country (including 2,424 four-star hotels and 808 five-star hotels). The total business volume in the second quarter of 2015 Revenue was 51.411 billion yuan. There are also many homestays, which provide a stable guarantee for China's American tourism industry.

(3); OK

Data released by the China Tourism Academy show that in 2014, my country's tourism market achieved steady growth, with 3.611 billion domestic tourists, a year-on-year increase of 10.67%; China China's outbound tourism market exceeded 100 million for the first time, reaching 107 million. It

Tourism means giving full play to the driving force, integration force, catalytic force and integration force of the tourism industry, providing a tourism platform for the development of related industries and fields, plugging in tourism, forming new business formats, and enhancing development level and overall value.

In this process, tourism has also effectively expanded the development space of the tourism industry itself and promoted the transformation and upgrading of the tourism industry.

For a long time, the understanding of tourism has remained at the purely consumption level. Tourism is also a new growth point that enhances national happiness, improves national health, and promotes social harmony. It is a new growth point for optimizing regional layout, coordinating urban and rural development, and promoting new urbanization.

Promoting tourism is of great significance to stabilizing growth, adjusting structure, and benefiting people's livelihood, improving people's livelihood and promoting employment. It can promote one industry and five industries, and is conducive to promoting new urbanization, new industrialization, network informatization, agricultural modernization, and ecological development.

Comprehensively promoting the development of all-region tourism will be conducive to the unified development of all walks of life. Tourism-oriented, cultural relic protection, tourism development and urban construction are promoted simultaneously, which is also conducive to the consolidation of land resources and the integration of capital investment. Coordinate the efforts of all parties to develop all-region tourism. Tourism will become a livelihood project.

7. The definition and characteristics of all-region tourism

Create global tourism, including:

At the national level, top-level design leads the development of all-region tourism (the establishment of special funds, Increase investment support; formulate guidelines for creating global tourism demonstration areas; formulate acceptance standards for all-region tourism demonstration areas)

At the provincial level, strive to promote the development of all-region tourism (overall layout, key breakthroughs, strengthened assessment , city and county mobilization, resource integration and other aspects, this is the midfield engine for the development of global tourism).

At the city and county level, comprehensively integrate and promote the development of all-region tourism (create an all-region tourism demonstration area and promote the development of all-region tourism, focusing on the city (state) county (city/district) government as the main body, which is responsible for the overall promotion, The main body that bears fruit)

To promote the development of tourism in the entire region, the market should play a decisive role (with the development of modern tourism, the role of market main bodies has become increasingly prominent, and the overall integration of industries has developed in industrial clusters , building a platform for the entire tourism industry chain).

Participate in society and *** build and enjoy the development of all-region tourism (build a good social environment, cultural environment, unique lifestyle and advantageous service environment for all-region tourism; ***enjoy all-region tourism Development results)

Supported by science and education, innovative models promote the development of all-region tourism (make full use of modern information technology to build an all-region tourism intelligent management service platform in the big data era; cultivate talents; tourism reform and innovation)