Opening Report of Graduation Thesis of Hotel Management Specialty

Theme: The development and future trend of hotel industry in China.

First, the background significance of the topic.

With the economic and social development of China, its national strength and international status are constantly improving. Especially after China's entry into WTO, Beijing Olympic Games, Shanghai World Expo and Guangzhou Asian Games were successfully held. All these have brought infinite business opportunities to the development of the hotel industry. China has gradually become a world-class retail center and financial center, and the number of tourists and business people has greatly increased, creating a huge market demand for the hotel industry in China. Although the modern hotel industry in China is still in the growth stage, the degree of opening to the outside world in China is getting higher and higher, and the industry scale, facility quality, management mode and business philosophy have all achieved ingenious development.

Second, the basic content of the study and the main problems to be solved

Through theoretical study and time training in hotel rotation, it is found that the service consciousness of hotel employees in various positions has a very important influence on the promotion of hotel competitiveness. Based on what? What is the relationship between employees' service consciousness and the competitiveness of hotel enterprises? Combined with the development of the hotel industry in the contemporary world, this topic points out how to improve the service consciousness and puts forward how to improve the competitiveness of enterprises through the service consciousness.

Third, research methods.

1. survey method: survey method is a comprehensive use of historical methods, observation methods, talks, questionnaires, case studies, tests and other scientific methods to have a planned, in-depth and systematic understanding of educational phenomena, and to analyze, synthesize, compare and summarize a large number of materials collected through investigation, thus providing people with regular knowledge. Through purposeful, planned and systematic collection of customers' needs for accommodation at this stage. Through investigation and study, improving the current management mode of the hotel will not only provide standardized services for guests, but also provide personalized services for guests, so that guests can truly feel that our service awareness is constantly increasing.

2. Observation method: Observation method refers to a method in which researchers use their own senses and auxiliary tools to directly observe the research object according to a certain research purpose, research outline or observation table, so as to obtain information. Through the observation of the guests, we can gradually understand the needs of the guests and provide them with timely and enthusiastic service. Then improve the customer's return rate, improve the efficiency of the enterprise and enhance the competitiveness of the enterprise.

3. Case study method: Case study method is a research method to identify a specific object among the research objects, investigate and analyze it, and find out its characteristics and formation process. Through the analysis of a case, we can find out the cause of the case, improve related services and provide quality services for it.

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