Analyze the difference between hotel marketing and traditional manufacturing marketing.

Hotel marketing focuses on hotel management to carry out marketing and brand activities. The focus is on winning customers. There are customers, there are sales. In the hotel industry, customers are interested in whether the hotel's supporting facilities are complete, hygienic, and strive for perfection in details, so as to make customers feel at ease, at ease, convenient and comfortable. The core elements are matching and service, and marketing always revolves around the strengthening of matching and the refinement of service. These characteristics are very different from traditional manufacturing.

Traditional manufacturing industry conducts marketing and brand activities around products. The key point is to make the products meet the market demand and customer requirements. The core elements of stable product quality, reasonable price and good service are the premium ability of price and brand. This is essentially different from hotel management. Therefore, in marketing activities, we always work around the basic characteristics of products and the formation of brands.