Why does Qunar bring its own cashback for business travel?

As an online travel platform, the reason why Qunar.com offers cashback for business travel can be explained from many aspects.

1. Attract users: Cashback activities are a common marketing strategy that can attract more users to choose Qunar.com to book travel products. This strategy can increase users' trust and loyalty to Qunar.com, thus driving user growth and traffic to the platform.

2. Increase sales: Through cashback activities, Qunar.com can stimulate users to increase the frequency and amount of consumption on the platform. As a form of discount, cashback can reduce users' purchase costs, thereby increasing their purchase intention and purchase volume.

3. Promote new products or services: Qunar.com can use cashback activities to promote new products or services on the platform and attract more users to try and experience them. This can increase users' awareness and favorability of new products or services, and increase their usage and purchase rates.

4. Increase partners: Cashback activities can attract more travel suppliers and partners to join the Qunar.com platform. These partners can provide more and richer travel products and services on Qunar.com, thereby bringing more business opportunities and benefits to Qunar.com.

5. Meet user needs: Cashback provides travel users with the possibility of obtaining cashback as additional income when reimbursing air tickets, hotels and other expenses. This cashback mechanism meets the interests of users to a certain extent and improves user satisfaction and loyalty.

In short, the reason why Qunar.com offers business travel cashback is to attract users, increase sales, promote new products or services, increase partners, and meet user needs. This strategy can help Qunar.com improve its competitiveness and expand market share, thereby achieving business goals.