What are the tips for homestay management?

The core of B&B is products and services, which is the key

If you want to improve the occupancy rate, you can start from the following aspects

1. Check whether the products, services and pricing are in line with potential target customers.

the potential of occupancy rate is to tap customers, such as taking the route of re-purchasing and opening up new customers, which is very important in line with products and pricing.

2. Moderate packaging

Good wine needs good bottling and moderate packaging, and the output of products focuses on the key points, so that the target customers can clearly understand your products and services.

3. Develop promotion and sales channels

The fragrance of wine is afraid of deep alleys. No matter how good the wine is, it can't be sold at a high price without packaging, and it can't be sold directly without channels. It is necessary to develop third-party sales channels, such as traditional ota platforms, emerging travel booking platforms and hotel booking platforms. At the same time, we should also develop our own sales channels, such as WeChat, Weibo and Headline.

4. To develop a certain degree of community marketing

This depends on the ability of the store manager, and it is necessary to keep a long-term hot contact with the customers who have already checked in, improve the repurchase rate, and at least let the customers know and achieve word of mouth.

5. Carry out effective marketing planning activities

The guest room is dead and people are alive, so it is necessary to carry out marketing planning activities to a certain extent, even picking tours, returning to the store, blind date and other activities, so as to make the dead guest room show vitality, add different degrees of cultural input, and create the cultural connotation belonging to this store.

to achieve the above points, it is not a big problem to improve the occupancy rate. As for the explosion, we need to do more and deeper things.