Is it cost-effective for Taobao to open 88 members?

Taobao 88 members are cost-effective. Taobao 88VIP members enjoy exclusive discounts of 15% on Taobao and Tmall platforms, and may also get benefits such as store coupons, full-time postage, and special products. It is very cost-effective for users who often shop in Taobao and Tmall. As long as the annual shopping amount exceeds 1760 yuan, the money saved by the membership discount can be returned. Secondly, 88VIP members can also enjoy VIP rights on Youku video platform, including watching VIP exclusive movies, premiering dramas, watching without advertisements and so on. 88VIP members can also enjoy free distribution fee, exclusive discount and advanced black card rights on the platform of Hungry. On the flying pig platform, members can also enjoy hotel reservation discounts, air ticket cashback and other rights. Taobao refers to Taobao, a large-scale online retail, business circle and online shopping retail platform in the Asia-Pacific region. Alibaba Group, established in May 2003, is a C2C shopping website for consumers in Chinese mainland, China, Hongkong, China, Macau, China and Greater China, Taiwan Province Province, China.