Marubi detailed data collection

Marubi Marubi is a leading skin care enterprise in China, famous for its excellent eye care, and has the largest and most professional eye skin research center in the world. There are more than 65,438+0,000 department store counters and more than 65,438+0,500 boutique franchise stores in China, and the business map is all over the country. It is a national high-tech enterprise, a well-known trademark enterprise in China, one of the top 500 most valuable brands in China and one of the top 1000 beauty products enterprises in the world. In 20 13, LCapital Fund under LVMH invested in Marubei strategically, which further promoted the realization of Marubei's international brand dream.

On March 20th, Marumi shares disclosed the new prospectus on the website of CSRC. The company plans to go public on the Shanghai Stock Exchange, raising about 584 million yuan to invest in the production and construction of cosmetic products.

Company name: Guangdong Marubi Biotechnology Co., Ltd. Foreign language name: Marubi headquarters location: Guangzhou establishment time: A.D. 2000 Business scope: all kinds of skin care products company nature: Sino-foreign joint venture company slogan: beauty, start from the present brand: Marubi, Spokesmen for the Spring Festival: Tony Leung Chiu Wai, Zhou Xun, Lu Yu, Yang Zishan, brand introduction, Marubi origin, Marubi trip, CEO quotations, Marubi public welfare, star products, brand endorsement, Tony Leung Chiu Wai, Zhou Xun, Lu Yu, Yang Zishan, brand introduction Marubi origin, taking elegance as the table, dreams as the heart, values as the core, selecting the essence of world cultural heritage, casting modernity and modernity. Maruko is beautiful, round and beautiful. Marubi's name comes from a philosophical thought-taking the circle as beauty. In Shuo Wen Jie Zi, a pill is a circle. "Taking the circle as beauty" is an aesthetic standard that spans the east and the west, and "taking the circle as beauty" is endless; "Take the circle as beauty" and pursue perfection, from which comes the name of Marumi Marumi. Marubi focuses on eye skin care 15 years. Marubi/kloc-has been focusing on the research of eye skin care and the development of high-quality eye cream for 0/5 years. Today, Marumi has become the first brand of eye cream in China. Marubi also released its flagship product in Paris-the fourth generation elastin eye firming essence. This product combines advanced raw materials from 9 countries around the world, and adds 7 kinds of patented ingredients. 15 Marumi, who focuses on eye care for one day, has been adhering to the concept of "using the best in the world and being the best in China" and has launched many screaming products. As early as the beginning of its establishment in 2000, Marumi began to focus on the field of "eye skin care". At the end of last century, China's skin care market was still in its infancy, but at that time, Marumi had made great achievements in technology research and development through transnational cooperation. From the initial "Cell Active Muscle Crystal Series" four eye products, to the following year, it won a number of beauty awards by virtue of the technical advantages of eye multi-cell repair elements, and then in 2004, it launched eye sunscreen milk, becoming the first product licensed for special-purpose cosmetics in China market. Marubi's technical strength in the field of eye care has been repeatedly highlighted, laying its leading position in the industry. In 2007, with the appearance of Marubi Elastin eye essence, a wave of "bouncing off crow's feet" swept across the country instantly, which opened the enlightenment era of "eye care" for many women in China, and Elastin series became Marubi's most popular ace product. In 20 12, Marumi also launched ***5 eye products of "Master Eye Care" series to provide symptomatic care day and night, pushing eye care to a new technical height. ▲ Marubi fourth-generation elastin firming eye essence ▲ Marubi fourth-generation elastin firming eye essence conference introduced LVMH's L Capital Fund to Marubi 20 13. L Capital Fund, a subsidiary of LVMH, the world's largest luxury goods group, strategically invested in Marumi, becoming the second largest shareholder of Marumi, and relying on LVMH's rich global resources and international vision, it further added world-class luxury charm to Marumi brand. "L Capital Asia appreciates Marumi's long-term high-end positioning and steady growth all the year round. At the same time, we are also very optimistic about the future development of Marumi. " Mr. Ravi Thakran, Managing Partner of L Capital Asia and President of LVMH South Asia, Southeast Asia and Middle East, said at the press conference. ▲ The cooperation between Sun Huaiqing and LVMH Ravi Thakran covers eight aspects, including product research and development, design, advertising and public relations, marketing, retail management, team building, global marketing, investment and mergers and acquisitions. This is the first cosmetics company invested by L Capital Asia in China. ▲ Daniel Pietter, Chairman of L Capital of LVMH Group, the world's largest eye skin care research center, 2065438+04 Marubi invested 25 million US dollars to build Marubi 5C Center, the world's largest eye skin care research center, with a total construction area of 50,000 square meters, including five centers, including R&D center, manufacturing center, logistics center, information center and training center, as well as a fashionable, modern and high-tech cosmetics art factory, which blooms brilliantly! ▲ Spokesperson Zhou Xun attended the inauguration ceremony of the R&D Center of Marubi 5C Center; D center R&D center consists of three parts: formula development center, product technology center and quality control center. It is designed by outstanding scientists and advanced R&D equipment in strict accordance with 65438+ million GMP purification standards. R&D Center increases R&D expenses by more than 1000 million every year, accounting for 3% of the annual turnover expenses. Manufacturing Center The manufacturing center has advanced production technology, first-class production environment and advanced production equipment. The annual production scale exceeds 80 million pieces, and the workshop cleanliness level is 654.38+10,000. It strictly takes GMPC ISO900 1 and management system as the implementation standards, and deeply promotes management methods and tools such as 5S, Lean, QC and 6Sigma, and operates efficiently based on first-class hardware facilities and management system. Training Center The training center integrates the latest knowledge and skills of beauty and skin care products at home and abroad, has completed the research and development of more than 100 courses and the compilation of courseware, and established a training R&D management team with a total teaching experience of more than 50 years and a team of middle and senior lecturers with an average teaching experience of more than 5 years, with the highest international training strength to help Marumi's vision of ten years. The logistics center adopts the integrated design of production and warehouse, and builds a modern logistics warehouse integrating standardized design and personalized customization, with a total storage area of over 15000 square meters. Install automatic sprinkler system, automatic smoke detection system, strong range hood security system, WMS, bar code /RFID identification, and scanning in and out of the warehouse. Will improve the overall operational efficiency of the warehouse. Information Center The information center has a skilled IT operation team. With the help of modern information system technology, accelerate the optimization of business processes, improve the internal and external management level of enterprises, explore more business development opportunities, and fully support the internationalization of corporate brands, refined marketing and firm implementation. Tasaid of Marumi 5C Center-Alexsandra, a data processing consultant from Microsoft, said after the visit that Marumi's emphasis on product strength can give enterprises full development momentum. The corporate culture exhibition hall of Marubi 5C Center witnessed the company's development process, corporate culture construction and strategic deployment. Although compared with many foreign companies, local enterprises in China started a little late, friends who visited Marubi 5C Center all said that the development speed of China enterprises surprised the world, especially Marubi Company, whose development concept, system and facilities and strategic planning were comparable to many large foreign enterprises. Marubi's "Brand Iron Triangle" Strategy Born Tracy, a famous American consultant, said that anyone who focuses on one field can become an expert within five years, become an authority at 10 and become the top in the world at 15. This sentence just confirms Marumi's success in becoming the first eye protection brand in China. For fifteen years, Marumi has been focusing on the research of eye care, relying on its "iron triangle strategy" covering technology, design and marketing-handing over R&D and manufacturing to the Japanese team, inviting the French team to do design and creativity, while the marketing and promotion are completed by our China team. The "French design" of the brand iron triangle-a famous French designer personally manipulated the knife, created an "innovative red line" from the perspective of French aesthetics and combined with Marumi's oriental characteristics to interpret Marumi's red elegance, and finally presented a simple and fashionable golden vase design. ▲ Marubi counter image ▲ Marubi counter image brand Iron Triangle's "Japan R&D"-as we all know, Japanese scientists are most proficient in the study of oriental skin. Marubi 5C R&D Center employs Japanese experts as factory director, R&D director, manufacturing director and quality control director, all from Shiseido, a famous cosmetics group. China Marketing of Brand Iron Triangle-2065438+In September 2005, Marumi joined hands with spokesperson Tony Leung Chiu Wai to launch Marumi Eye Phenomenal Marketing. In just 8 days, a blockbuster that only took Tony Leung Chiu Wai's eyes for 3 minutes exploded for three times. Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV and Oriental Satellite TV teamed up for the first time in the history of TV, premiering the eye of Maruko. The next day, Tencent Video APP repeatedly placed advertisements and friends circle advertisements, targeting hundreds of millions of women across the country, and Tony Leung Chiu Wai's Marumi "Eye" drama once again detonated the mobile terminal. Repeatedly refreshing the list of hot topics has touched hundreds of millions of female audiences across the country and won the collective attention and praise of cosmetics, advertising and marketing, and even entertainment and film and television circles. Behind the planning of 20 15, a phenomenal marketing case, is the unique innovative equation of Marumi, a well-known skin care brand: providing screaming products+bringing pleasant experience to users+generating emotional resonance with consumers. In the film, Tony Leung Chiu Wai incarnates as a caring and warm man, who is deeply sought after by women. Like friends who meet again after a long separation, they gently greet thousands of female audiences in front of the screen and make a deep confession. The performance took three minutes, and only in the last frame "Marumi" did the method be revealed. It turns out that this touching love story comes from the concern of famous skin care brand Marumi for its female customers! From June 2065438 to June 2004, the ninth "Top 500 Most Valuable Brands in China" list was released, and Marumi was ranked among the top 500 most valuable brands in China, ranking first in the skin care industry and the top three in the daily chemical industry, which further witnessed its position as the first brand of eye care in China. In the same year, in the "2014 beauty's 100 top" published by the famous American fashion professional media Women's Daily, Marumi Company once again ranked among the top 100 beauty companies. CEO Quotations "This is a luxury brand. Although it doesn't have a long history of luxury goods, it can provide the same level of services as luxury brands in R&D design, product quality, user experience and emotional communication. ▲ Marubi CEO Sun Huaiqing-Marubi CEO Sun Huaiqing talks about Marubi's brand positioning of "luxury" "To compete with international brands, we need to have three basic conditions-screaming products and pleasant user experience. -Marubi CEO Sun Huaiqing talks about the conditions for competition with international brands. " Marubi will build a beautiful and healthy company with world-class competitiveness based on mobile Internet. "-Sun Huaiqing, CEO of Marubi, said at the company's cultural festival" 15 is like a day, focusing on the research of eye care. Let's become the No.1 brand in the eye care market in China today "—— Sun Huaiqing, CEO of Marubi, talks about how Marubi becomes the No.1 leading brand in the eyes" Our bigger dream in the future is to own a Marubi eye cream on the stage of women all over the world. "-Sun Huaiqing, CEO of Marubi, talks about vision." First, is it a' godfather' company, that is, your success in this industry, and does it have positive reference significance for this industry? If the success of an enterprise is unrepeatable, I don't think it is a good company. If the success is at the expense of destroying the industry ecology, it is not a good company. Your success must be imitated by others, and the experience is positive. Second, on the way to becoming the godfather of the industry, those who share your interests and fight for their dreams should give them a happy home. Because there may be many people coming and going on the road to success, but a good company should be responsible for those who have struggled with you from the beginning. Third, good enterprises should try their best to make due contributions to this society. Charity is only a small part of it, and paying taxes legally is the key. "-Sun Huaiqing, CEO of Marubi, talks about the company's evaluation criteria." I told him that Guangzhou has been ranked the best business city in China by Forbes for three consecutive years. There is food, shelter, fresh air and a sense of identity. In addition, I believe that Mr. Putian loves this career deeply. When communicating, he agreed with Marumi. We are a group of people with ideals. He is also willing to use his own experience to help us run faster on the road to realizing our ideals. We look forward to his full integration into Marumi as soon as possible. "-Sun Huaiqing, CEO of Marubi, talks about why Masahiro Fukuda, former general manager of Shiseido China, was invited to join Marubi." Many concepts in history were once regarded as crazy ideas by the outside world, but it was discovered afterwards that they were originally based on in-depth analysis of knowledge and experience. "-Sun Huaiqing, CEO of Marubi, talked about the price of Marubi Eye Cream when it was first listed, which was much higher than that of famous foreign brands. At that time, the outside world could not understand it." In the internet age, any brand has the opportunity to do business on a global scale, but it will also encounter market competition on a global scale. "-Sun Huaiqing, CEO of Marubi, talks about the global integration promoted by the Internet." The essence of fashion is to have a heart that keeps pace with the times, to embrace change, to pursue new things, and even to accept young people. -Sun Huaiqing, CEO of Marubi, talks about fashion. Marubi's public welfare was once beautiful and caring. As Mr. Sun Huaiqing, CEO of Marumi, said, "Care for the world. Marumi, who pursues the culture of gratitude, is thinking hard about the value of a successful enterprise while developing the enterprise. An excellent enterprise should be an excellent corporate citizen. "In 2008, Marumi formally established the" Very Caring "Fund: that is, Marumi will donate" 10 cent "from the income of each bottle of products to the fund to support the education in underdeveloped areas. With the slogan of "Once Beautiful, Very Caring", the project encourages Marumi to pursue a better life, never forget to repay and be grateful to the society, and faithfully fulfill Marumi's social responsibility as an excellent corporate citizen. So far, Marumi has donated more than 30 love primary schools. Star products 1. Marubine Elastin Concentrated and Tightening Eye Essence 10mlx2 bounces off crow's feet, bounces off day and night, bounces off Marubine's eyes. If you want to have young and firm eye skin, you can only use more accurate and targeted eye care products. Marubi Elasticity Eye Essence is specially added with 20% tightening ingredients, with double-tube design and precise formula. During the day, the hidden lines lift and tighten the skin instantly, and at night, the deep plain lines are repaired, leaving the eyes forever young. Instant firming in 5 minutes, addicted to eye wink pills, elastin, instant firming eye essence innovation, joined the top French raw material supplier INSTENSYL instant firming technology. After applying the product, consumers can form a "3D eye-lifting net" around the eyes within 5 minutes, which can quickly smooth wrinkles, tighten the eyes and make you indulge in eye color. 12 hour lasting light lines, the younger the eyes, with the passage of time, the magical INSTENSYL ingredients will gradually biodegrade and be absorbed by the skin again, and cooperate with elastin to nourish the skin from the inside to achieve the effect of 12 hour lasting light lines. 2. Marubi chocolate youthful silky eye cream 25g 25+ youthful silky eye cream and silky emulsion technology bring silky texture and touch, making it lighter and fresher. 360-degree elimination of 9 potential aging around eyes Adding French patent COCO to pure active protocells can significantly promote the production of extracellular matrix glycoprotein and eliminate potential aging such as wrinkles, micro-wrinkles, fine lines, dry lines, dullness and roughness. Multi-plant extracts can activate the water channels around eyes and improve the edema around eyes. One bottle, the first 25+ entry-level anti-aging eye cream of Marubi, which breaks the spell of years, makes the eye area of 25+ no longer a "watershed" of age, keeps the eye area young for a long time, and prevents the spell of years from breaking from the eye area. 3. Marubi Edelweiss pure moisturizing essence dew 80ml emulsion+essence double-effect water freezing, wrapped to pure essence, a bottle to complete the emulsion and essence two steps. Three-dimensional net lock technology, a touch of essence spewing out.

Its unique three-dimensional network molecular structure can lock the essence and make it have a unique glug water-frozen state. When it comes into contact with the skin, the pure fresh essence will turn into water, and the skin will enjoy a glug and full drinking experience.

Moisturizing from the inside, protecting from the outside, pure, transparent and healthy moisturizing.

Two international leading technologies in winter: Pentavitin? ※ Science and technology lock the water magnet ※ Moisturize from the inside, edelweiss※※※※ The anti-pollution protection system is protected from the outside, just like the "purifying humidifier" of the skin, which makes the skin look pure, transparent and healthy. Artemia extract is added to increase the skin's ability to resist harsh environment. 4. Marubi Elasticity Firming Emulsion 80ml wrinkles invisible, multi-effect elasticity new technology, giving skin external elasticity and integrating new skin firming technology-cassava polysaccharide INSTENSYL? The facial skin is tight and full of Q bullets. Invisible wrinkles, reshape the essence of skin elastin, directly attack the source of wrinkles relaxation, improve it, continuously repair age damage and slow down skin aging symptoms. Multi-effect elasticity, perfect youth Pill Elasticity Firming Cream can not only give skin firmness and elasticity, but also link the problems of dry, rough and dull skin, giving skin a firm, elastic, smooth and translucent texture. 5. Marubi Elasticin Gel Firming Maintenance Liquid 100ml Vertical Elastic Water, with the essence of deep maintenance and secondary cleaning, can stimulate appetite and create a brushed texture, can stand on the skin, cooperate with cotton sheets, can clean the skin twice, adhere to all kinds of residual dirt, and even take care of difficult pores. Unique ability to cultivate skin, regulate skin health and balance the ecological environment. High elasticity, rich instant Q-bomb. The maintenance liquid added with high elastic essence can not only replenish the skin surface, but also penetrate deeper into the muscle bottom, moisturize layer by layer, and inject high concentration elastin into the muscle bottom to achieve the maintenance effect of firming Q-elasticity and firming inside and outside. Lift and tighten the skin, repair the damage and gently apply it, and you can feel the feeling of lifting and tightening the skin from the inside out. Elastin essence directly hits wrinkles and relaxes, restores skin elasticity and firmness, continuously repairs age damage from the inside, relieves skin aging and reshapes youth. 6. Marubi Elasticity Firming Cream 50g is velvety and smooth, deeply firming and nourishing new technology, giving skin external elasticity and incorporating new firming technology-cassava polysaccharide INSTENSYL? Every time I care for my skin, I feel my skin tightening and lifting, which is very satisfying. Directly attack the root of wrinkles, reshape the essence of skin elastin, directly attack the root of wrinkles relaxation, and can continuously repair the damage of years, reshape the elasticity in the skin and rejuvenate the skin. Velvet-like smoothness, deeply nourishing the unique elastic brushed texture, velvet-like smoothness, melting when touching the skin, deeply nourishing the skin, and giving it moisture and smoothness. 7. Marubi Chocolate Youth Silky Emulsion 145g Balance Water and Oil Enjoy Silky "Silky Emulsion" to improve potential aging, balance skin water and oil, and enjoy silky. Remove potential aging, make the skin fall in love with beautiful, silky and rich COCO active protocells and cocoa seed essence, and cooperate with multiple high moisturizing factors to remove potential aging such as wrinkles, micro-wrinkles, dry fine lines, coarse pores, dull and coarse pores, and make the skin frozen green. Make skin as dense, smooth and delicate as satin. Silk emulsion, the silky innovation of silk emulsification technology, is instantly invisible and rough, bringing silky texture and touch from the inside out, light and fresh pleasure. 8. Marubi chocolate youth silk water skiing 190ml moisturizing, zero roughness, the first barrier to conditioning skin! Soften cuticle, use after silky cleansing, balance skin pH, adjust tough cuticle, lock moisture, keep skin moist and shiny, and restore skin health and balance. Say "ByeBye" innovative silk emulsion, which is rich in active protocells of ALISTIN and COCO and moisturizing essence, removes potential aging, and instantly creates rich, moist, zero roughness and silky water. 9. Marubi Eye Multi-element Repair Essence 15ml opens the skin's absorption power, and the trump card wild skin * * * is white and moist to stimulate the strength, and its efficacy is doubled. The ginseng fruit essence is perfectly compounded with active ingredients such as GP4G, which slightly improves the skin environment around eyes and opens the eye skin absorption. The whitening energy of pearl protein extract combined with the firming effect of corn protein peptide nourishes and fills the skin around eyes. When used with any Marubi eye care product, the effect is doubled. 10. Pill beauty elastin firming essence 30ml focuses on facial expression lines to repair aging damage. Perhaps a large area of wrinkles have not climbed up your cheeks, but Sichuan-style lines, decree lines and head-lifting lines have exposed your age. The new technology focuses on facial expression lines, is rich in elastic essence of small molecules, and integrates the new technology of skin firming-cassava polysaccharide INSTENSYL, which deeply stimulates the skin, focusing on improving facial expression lines, wrinkles and relaxation, making the skin full of elasticity and more youthful and energetic. A variety of plant extracts, repair aging damage contains a variety of plant extracts such as purslane extract and yeast extract, which can repair all kinds of aging damage of skin from the inside, strengthen skin, and show smooth and delicate charming touch. Brand endorsement Tony Leung Chiu Wai Tony Leung Chiu Wai, a famous actor in Hong Kong, graduated from the Hong Kong Wireless Training CourseNo. 1 1 and is a national first-class actor. On 20 15, Tony Leung Chiu Wai devoted himself to Marubeni Eye Cream Festival, and assembled Xia Yongkang, a photographer from Wong Kar-wai, and Zhang Shuping, the best production designer of the Golden Horse Award, to present a brand-new blockbuster "Eye", which premiered in Hunan, Jiangsu, Zhejiang and Oriental TV, and had a deep emotional exchange and brand experience with thousands of women who love beauty. Cannes, France: the only winner in Hong Kong; Best Actor in Hong Kong Academy Awards: 5 awards, 1 1 nomination; Taiwan Golden Horse Award for Best Actor: 3 awards and 7 nominations. 20 14 Tony Leung Chiu Wai was the star ambassador of the French May Art Festival on 20 10, and was selected as one of the best-selling male artists in Asia at the Hong Kong International Film and Television Exhibition. In 2008, he was awarded the "Most Charming Actor Award" by the Hong Kong Professional Film Photographers Association. In 2005, he was selected as one of the "Top 100 Film Actors in China in a Hundred Years" by China Film Performing Arts Society. In 2000, she won the Best Actress in Paris Film Festival from 1995. In less than seven years, Zhou Xun won more than ten best actress awards at home and abroad, the most awarded actress in mainland China, and the first best actress in mainland China to win the Golden Horse Award, the Hong Kong Golden Award and the Hong Kong Golden Bauhinia Award, thus achieving a grand slam across the Taiwan Strait and four places. Appearing in the advertisement: Marubi Elasticin eye-firming essence, Marubi chocolate eye-smoothing cream, a talented and famous host in Lu Yu, the best interpretation of elegance and intellectuality. Participated in hosting major live news programs such as Phoenix TV's return to Hong Kong and Macao, Princess Diana's funeral, 9 1 1 incident, Afghanistan war and Iraq war. It was called "Oriental Oprah" by the media. In 2009, Marumi hired Lu Yu to speak for her in order to further interpret the brand characteristics of "intellectual elegance". Advertisement: Marubi high-efficiency whitening cream, Marubi chocolate silky series, Yang Zishan, a famous actress and singer, became famous on 20 12 for playing Kevin·Z in the film To Youth. 20 13 won the 29th Golden Rooster Award in Chinese Film, the nomination for Best Actress in Hundred Flowers Award in the 32nd Popular Film, the Best Actress in the 5th icff in the UK, and 15 Outstanding and New Actress in China Film Huabiao Award. 20 14 starred in "Return to 20 Years Old" heroine Lijun. Yang Zishan will shoot and broadcast a series of large-scale advertisements of Marubi Edelweiss Pure Moisturizing in the near future.