Traditional Culture Encyclopedia - Hotel accommodation - In the post-crisis era, what opportunities and challenges does China's hotel industry face?
In the post-crisis era, what opportunities and challenges does China's hotel industry face?
I. Challenges
Hotels managed by multinational management companies have advantages in both software and hardware, and their price reduction will directly threaten local hotel groups. However, when local hotel groups compete for the market through price reduction, the risks of hotels managed by multinational management companies will also increase. Once the hotel loses its assets and operational value, the developer can't pay the huge hotel management fee, and the multinational management company will be in danger of quitting.
With the price reduction of star-rated hotels, there is almost no room for budget hotels to be forced to reduce prices. The first victim is the hotel that rents the property, because the rental cost is high and the contract period is long. After entering the loss-making business, the financial situation of the whole company will dry up.
Judging from the development history of global economic chain groups, it is difficult for economic chain hotels to survive independently, and they were later incorporated by other groups. In the mid-1970s, oil prices rose, and the number of budget hotels represented by motels declined (the profit of Holiday Inn 1974 decreased by 30% compared with the previous year, and the stock price of Holiday Inn was between 1972 and 1974, from $56 to $4.25). Results Holidayinn established on 1952 was acquired by Intercontinental on 1989, and Daysinn and Super 8 established on 1970 were renamed Wyndham WORW by Cendant from August 3rd, 2006. 1990 motel6 and Redroof were acquired by Accor, and Hampton was acquired by Hilton. In this economic crisis, the prospect of budget hotels is still difficult to predict!
Second, opportunities.
The sustainable development of China's economy is the greatest opportunity for the development of the hotel industry. Specifically:
First, the opportunity of extension development is in the scenic spots near the new airport and expressway;
Second, the resort hotels are optimistic, and the law of global tourism development is from sightseeing to holiday tourism. In China, sightseeing tourism accounts for 40%, and holiday tourism accounts for 20% (which will be transformed into each other in development);
Third, exhibition is one of the driving forces for the prosperity of the hotel industry. The good momentum of Nanjing hotel industry in April-June 2008 165438+ 10 was brought by the exhibition;
Fourthly, incentive tourism is the greatest potential in the future. China's convention and exhibition market is growing at a rate of 20% every year, and more than 4,000 exhibitions are held in China every year. For example, in 2065, at 438+00, there will be more than 500 large-scale exhibitions and 65,438+000 international conferences. Incentive tourism has great market potential in China, and it has become one of the magic weapons of contemporary management. At present, the incentive tourism of domestic enterprises is mostly concentrated in foreign-funded enterprises and special industries such as insurance and direct sales.
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