Why do hotels show unique personality in specific market segments?

The hotel is a comfortable and convenient place for guests. Different guests have different needs, and their ideal hotel looks different. With the in-depth study of guest needs, the hotel industry is increasingly aware of the importance of personalized hotel design according to market segmentation.

The personalized design of the hotel is to highlight the uniqueness of the hotel. In the environment of fierce competition in the hotel industry, hotel owners and managers are trying to design their hotels comfortable and distinctive. For example, in terms of room design, Hilton has now launched a "sleeping room", "fitness room" and "mental relaxation room". Accor launched the concept room of "high-tech hospitality"; Starwood has a dream room with a "bed of heaven". All these well meet the changing needs of consumers for comfort.

The increasingly fierce market competition and changing customer requirements make it difficult for hotels to meet the needs of all markets. Therefore, successful hotel groups have invested a lot of money in the research and marketing of market segmentation. Some market analysts believe that with the acceleration of market globalization, some traditional variables used to divide the international market, such as geographical variables and national boundaries, will gradually be replaced by psychological segmentation variables, because the latter can more accurately reflect the cultural differences between customers and help to determine the target market more accurately. Some common emerging market segments include the elderly market, the young market, the cultural explorer market, the adventurer market and other special hobby markets.