Joining conditions of mid-range hotels

The ratio of people to rooms: 1: 0.25-0.4 is basically in this range. Generally, the lobby has clear requirements, and the area is preferably over 200 square meters. According to the property situation, it will improve the sense of space and look classy.

Compared with budget hotels, mid-range hotels strip off non-core functions and provide limited room service (bed+bathroom) for consumers at a lower price, with complete facilities and comprehensive services. The market starting point of mid-range hotels is to provide relatively cost-effective and comfortable accommodation for business travel or family travel by configuring or improving the services and facilities that consumers pay more attention to on the basis of room service. At present, there is no unified conclusion on the standards of mid-range hotels in the market. Generally speaking, quasi-three-star to quasi-four-star hotels can be classified as mid-range hotels.

Undoubtedly, the economy hotel chain has great advantages in the current market, but it cannot deny its inherent shortcomings: small rooms, simple facilities, simple and unified style and so on. With the growth of people's spending power, the strengthening of brand awareness and the popularity of the Internet, consumers' travel has broken through the traditional concept of giving priority to the economy and is more inclined to leisure and enjoyment. Especially for business and family travelers, when choosing hotels, they pay more and more attention to quality advantages rather than price advantages.

Mid-range hotels have become another new competitiveness of the hotel industry after price competition. On the one hand, China's hotel consumption market is growing rapidly, and consumers' requirements for hotels are gradually increasing; On the other hand, limited by the national economic level, the public can't afford excessive accommodation consumption. Therefore, the mid-range hotel brand in China, represented by Starway Hotel Alliance, began to participate in the market competition of chain hotels in 2008, becoming a new competitiveness of the hotel industry.