Flower shop business plan

Model essay on flower shop business plan

With the continuous progress of society, the frequency of using business plans has gradually increased. Business plan enables entrepreneurs to communicate well with organizations and personnel outside the enterprise and is an important tool for enterprises to publicize. What problems should be paid attention to when drafting a business plan? The following is my flower shop business plan for your reference, hoping to help friends in need.

Flower Shop Business Plan 1 1. Summary:

In many people's minds, flower shop is a good entrepreneurial project. On the one hand, I feel very happy to work in an environment full of flowers every day; On the other hand, with the continuous improvement of people's living standards, people's consumption level is not limited to material consumption, but also spiritual consumption demand is constantly improving. Flowers can regulate indoor air and humidity, which is beneficial to people's health. It can be used to watch, cultivate people's temperament and calm people's mood. It can be aesthetic and can arouse people's emotions. For example, people often compare flowers to women and regard lotus as a symbol of purity and nobility. On holidays, visiting relatives and friends, flowers have become popular gifts, and everyone's life is getting better and better. More and more people will buy flowers naturally, and the prospect of flower shops will be good.

From the perspective of doing business, flower shops should be regarded as typical small-scale operations. A small room can be decorated simply, and four white walls can also show the beauty of flowers. The small flower shop can be opened. Now many laid-off people want to do some small business, and the cost of flower shops is what they can afford. I have seen a student survey in a flower school. Almost 95% of the students in 100 plan to open a flower shop. Coupled with the existing flower shops, the intensity of competition can be imagined.

However, the flower shop is not as easy as imagined. After all, flowers are fresh things, and flower shops are a risky industry. Flowers will wear out from the moment they are bought. If business is bad, we can only watch them wither and rot. You can't buy more high-grade flowers. If it can't be sold, the loss will be too great. But if there are no high-grade flowers to sell, you may lose orders with higher profits, which will have to make people worry.

Judging from the development of human history, when people's material life is satisfied, the demand for spiritual life will be very strong. Someone once said that the era of "flowers are as popular as mobile phones" in China is coming, and we should seize every major festival, such as Spring Festival, Valentine's Day, Christmas, Mother's Day and Teacher's Day. At the same time, potential festivals such as Valentine's Day, Secretary's Day, Nurses' Day, Father's Day and Journalists' Day will be developed to expand potential consumers, stimulate market potential and strengthen market communication.

Flower shop is a beautiful and elegant place, and floral art is the soul of flower shop. Beautiful flowers spread all kinds of emotions for people. Flowers of all shapes tell a thousand words, and every sentence tells a beautiful story, especially now. With the continuous improvement of people's living standards, the pursuit of quality of life and life. Flowers have become indispensable decorations in people's lives. In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

Second, the flower shop situation:

Name: Let me hear your voice.

Slogan: Open your heart and let me hear your voice.

Venue: North Section of Nanbei Street, Yuxi City

Business philosophy: the flower shop is based on the principle of honesty and service first, and sincerely serves consumers. Establish competition awareness, market awareness, reputation and brand. Pass on the true feelings of the world and let love spread all over the world.

Objective: On the basis of providing products and services, effectively open up sales channels and promote the great development of flower market. Provide a platform for customers to express their blessings and send blessings and love to thousands of households. Bring beauty and happiness to customers! As far as possible, improve the popularity and reputation of flower shops, establish a complete system of their own, and finally push it to the whole city, the whole country and even the whole world to become bigger and stronger.

Third, industry analysis:

Broad market prospects: With the continuous improvement of people's living standards, people's requirements for quality of life are also constantly improving.

Industry transformation: eight provisions for improving work style: orders for large flowers are reduced, and the flower industry is gradually developing into small flowers and family flowers.

Seize the opportunity: Kobanawa family potted flowers are mostly sold in the market, and few shops sell DIY potted flowers.

Four, flower shop positioning:

Location: North-South Street (at the intersection of North-South Street, the flow of people is large and concentrated.

Flower shop business plan 2 I. Implementation outline:

Flowers, an indispensable thing in life, play a very important role in the gift market and are the link between relatives, friends and parents. Especially now, with the continuous improvement of people's living standards and quality of life, flowers have become an indispensable ornament in people's lives! In recent years, flower consumption has become more and more popular. In addition to the beautiful appearance of flowers, it can also develop people's imagination and make people more subtle and tasteful when communicating with each other. Moreover, every flower has a flower language, and these flower languages attract consumers. For example, the flower language of balloon flowers-sincere and unchanging love, can be used to express the love between lovers; Love is around you. If you want to express your love for him or her, you can buy this kind of flower, which can be subtle ... We set up an online flower shop, taking sending flowers as the market entry point, showing the image of the flower shop with the theme of satisfying personalized consumption, and forming the market with the brand advantage of "flower shop".

Second, the project background:

In recent years, consumers' demand for personalized gifts is increasing day by day. When people buy gifts, they not only pay attention to the characteristics of fashion, beauty, convenience and elegance, but also pay more attention to the affinity and uniqueness of gifts. From 65438 to 0984, China officially developed the flower industry, and it has been 25 years since then. According to preliminary statistics, the national flower area in 20xx was 1 1.63 million mu, and the industrial scale ranked first in the world. The national flower sales reached 66.69 billion yuan. Gansu's flower industry is also constantly innovating and progressing, such as the space cyclamen series developed by Tianshui and Lintao Dahlia. Production and sales are booming. At present, domestic flower shops still can't meet the needs of customers. In the street, you can often see beautifully decorated wedding floats. In many hotel banquet halls, you can see luxurious wedding flowers; In every hospital ward, flower baskets are carefully designed for patients; On the night of Valentine's Day, couples hold roses in their hands ... It can be said that flowers have been integrated into modern people's lives and become a necessity in our daily life and social interaction. With the intensification of urbanization in China, a large number of urban population has brought endless power and potential to flower consumption. I believe that the flower shop will definitely bring good returns to investors.

Third, the basic idea of the project:

First of all, we will open a small shop near Hunan Business College as a pilot market, and plan to build a certain popularity among college students in one year, and strive to make ends meet. Then cultivate your own brand, establish your own website, and carry out flower express service online. , to start the brand with various forms of services. The tentative target consumer group is mainly college students in Changsha, and will gradually expand the market in the future. Take Hunan University of Commerce as an example, there are nearly 6.5438+0.6 million students of all kinds, as well as universities such as Hunan University and Hunan Normal University. This market is relatively large, and considering that students will still become loyal customers of the website after graduation in the future, the capacity of the target market will be considerable.

Fourth, market analysis:

Colleges and universities are densely populated places. At the same time, they have a high level of knowledge and culture, accept more western ideas, like fashionable and novel lifestyles, and are easy to absorb new things. They have a strong desire to pursue a higher lifestyle, and some groups have higher consumption levels and more disposable income to buy non-daily necessities. Therefore, the target market is more inclusive of products. At present, the campus market has not been developed, the consumer groups are concentrated, and the consumption potential is great. Young people are the majority, and once they form habits and consumption preferences, it is easy to cultivate customer loyalty.

1, analysis of market survey results:

Using the network resources of the campus network, a questionnaire survey was conducted among the students of Hunan University of Commerce. This time, we sent out 50 questionnaires and got 39 responses. Due to the limited time, the number of questionnaires is small, but it still reflects the consumer psychology and needs to some extent:

(1) has obvious curiosity, has convergence in innovation, and listens to the introduction of classmates or friends to produce purchase behavior;

⑵ The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors;

(3) Strong ability to accept and absorb new things, pursuing fashion and advocating individuality;

⑷ Factors influencing product purchase are: price, variety, packaging, service, etc.

5. The purchase behavior is very festive, generally concentrated around Teachers' Day, Valentine's Day, Christmas and friends' birthdays.

2. Target customer analysis:

College students generally don't ask about the price, but from the online survey, they focus on the mid-range price. I tend to express my feelings by the number of orders, such as most orders 1 piece (you are the only one for me) and so on. On Teacher's Day, I often order flowers according to the class. General packaging tends to be high-grade and personalized, and the quality requirements of flowers are more demanding, such as no fading and no damage.

Verb (abbreviation for verb) suggests scale:

1) Store name: flower shop flower shop;

2) Store area: 30 square meters;

3) Total investment: 25,000 yuan;

4) Decoration cost: 5,000 yuan;

5) One manager: 1500 yuan's monthly salary;

6) One florist: 1000 yuan ~ ~20xx yuan monthly salary;

7) Three ordinary employees: 600 yuan with monthly salary;

8) Working capital: 654.38+0 million yuan;

9) Location of the store: It is opposite to Hunan Business School, basically located in the center of gravity of each university, and the target population is easy to reach.

The main products and business scope of intransitive verbs:

Of course, the product system is mainly flowers, and there can also be a small number of other DIY accessories. On the one hand, it can meet the multi-level and multi-faceted needs of consumers, and on the other hand, it can better retain these customers. Flower varieties: balloon flower, lavender, sunflower, rose, narcissus, cactus, other shore flower, gardenia, chrysanthemum, iris, orchid, jasmine, bell flower, hyacinthus orientalis, azalea, lily, Phalaenopsis, carnation, rose, etc. Operating dried flowers, green plants, small ornaments, fruit flower boxes, vases, flower devices, etiquette flower baskets and so on. Provide telephone flower ordering, flower delivery service, door-to-door flower arrangement, flower rental, bouquet design, wedding flower design, hotel flower design, family flower design and online flower ordering.

The price system should be slightly lower than ordinary flower shops, because an important consumer group is students with limited economic income. The overall price system is dominated by middle and low grades, supplemented by high grades. On the one hand, it can enhance the image, on the other hand, it can meet the needs of consumers.

Seven, marketing strategy:

1, flower shop management strategy:

Floriculture design is the foundation of opening a shop. The secret of flower shop management is that flower shops not only sell flowers, but also provide consumers with high-level floral works and floral design services. If the flower shop simply wraps flowers, or the flower shop only sells flowers and only fights for the price, then the competitiveness of the flower shop will be greatly reduced. Therefore, it is planned to send employees to specialized floral training schools for training. The contents include: flower material procurement, flower material application, floral art and flower arrangement knowledge overview, basic knowledge content, professional knowledge content, color knowledge content, flower shop operation management professional knowledge, mastery of western traditional modeling and common modeling of etiquette flower arrangement, oriental flower arrangement modeling skills, common skills of modern floral art in etiquette flower arrangement, bouquet skills in etiquette flower shape, bouquet skills in etiquette flower shape and wedding flower use skills. In addition, in view of people's different preferences for floral works, tailoring is the direction for flower shops to develop their business.

Flower arrangement is a sculpture of green life. The flower arrangement culture in China has not been widely spread. Many of us like flowers, but now we are limited to buying flowers and putting them in vases. Even in a vase, it is exquisite. China traditional flower arrangement, ancient literati and court flower arrangement all use vases to arrange flowers, which have left valuable experience in flower arrangement, such as The History of Bottles. Nowadays, many people like to arrange flowers at home, putting them in a focused way, with a serious attitude and enthusiastic operation. For students in local colleges and universities, we can offer courses on the art of flower arrangement to provide a platform for those interested consumers.

2. Store decoration:

The decoration highlights the young, fashionable, elegant and romantic style. Based on the decoration principle of "colorful", a reflector is installed on the interior wall of the store (generally around 500 yuan), so that one flower becomes two flowers and a bunch of flowers becomes two flowers. Pink lighting can play a very good role. The interior decoration is mainly based on monochrome background, creating a simple and lively atmosphere. The patchwork barrel-shaped flower stands make each bunch of flowers have an independent and pure background, which is more suitable for showing the beauty of flowers. Coupled with a slightly regular arrangement, customers feel more than the actual number of bouquets. Small flower shops must be fashionable and flaunt their business philosophy.

Eight, promotion strategy:

(1) Publicity strategy:

Make use of the column and publicity column of the school newspaper for free publicity, make use of the information flow advantage of the website itself for publicity, highlight the image, and adopt a strategic model of mutual benefit and win-win. Leaflets and posters: you can distribute a certain number of leaflets in places with high traffic (such as the entrance of the canteen and the entrance of the apartment), or you can post a certain number of beautifully made posters downstairs in the dormitory.

(2) Services:

Enthusiastic service According to the needs of customers, the service of online flower shops must be first-class. For the members of the distribution team, as long as there is an order, it must be delivered on time and in quantity according to the order requirements, and it is a smiling service. In terms of after-sales service, the following methods are adopted:

(1) Call or send an email as a friendly reminder, and send e-cards to customers on major holidays;

(2) Unconditionally accept customers' returns and centrally accept customers' complaints;

(3) set up consumer questionnaires, give gifts, grasp the first-hand information of consumer demand, and update the delivery arrival news in time;

(4) Customers who order for the first time will receive vases with flowers and enjoy preferential prices, and enjoy membership prices after becoming members;

⑤ Distribute leaflets to students' dormitories before on-site promotion. The publicity contents include:

(1) Hang banners with uniform colors, which are located in the underground passage of the campus, with the number of 2-3, hanging with the theme of "flower shop" flower shop website and campus flower shop grand launch;

(2) In places where there is a large flow of people on campus, a publicity platform is set up near the entrance of dormitory and canteen, publicity boards are placed to introduce the contents of flower shops in detail, and physical flowers are placed. On the day of publicity, gifts will be distributed and sent out on the spot.

Nine, channel construction:

Temporarily choose the flower market supplier of xxxxx. Gradually inspect its business performance, reputation, cooperative attitude and timely delivery. Wholesalers are required to have several marketing outlets in different areas of the same city, which is convenient for university distributors to pick up flowers on the spot. Usually sign cooperation agreements with wholesalers to reach an agreement on issues such as price and product quality.

X. Investment estimation:

1. Initial investment:

A. During the period, the physical storefront of the flower shop invested 25,000 yuan;

B publicity expenses: pre-publicity, leaflets, posters, website advertisements, etc. And the pre-publicity cost is relatively high;

C. operating expenses: daily management expenses in the store. The daily purchase cost is several hundred yuan. Take good care of flowers, sprinkle water on time, prevent flowers from withering, reduce unnecessary losses, and always keep the flowers in 800 yuan ~ 1200 yuan.

2. The second investment:

A. At this stage, our service will spread to universities and Changsha city. At this time, the operating expenses of the website, such as system development, are in great demand. Its source of funds is mainly the accumulation of the company's early profits and the introduction of foreign funds, such as bank credit. In addition, the service content will be greatly expanded and the service quality will be further improved.

B. Flower shops need to be equipped with computers and fax machines, and they need to invest heavily in hardware; Compared with the return, the registration management fee of online flower shops is very low, averaging around 200 yuan every month. Sales staff and flower shop managers should have the ability to operate computers and be proficient in using related software by providing certain training.

3. Employee employment: including managers, salesmen, professional florists, and several e-commerce professionals are needed later.

As for the return on investment, according to the survey, the first year of poor management is generally 60% to 120%, and the first year of good management can reach 120% to 200%, or even more.

XI。 Financing:

Mainly using self-raised funds and bank loans.

Twelve, the project economic effect evaluation:

1. Turnover income

According to the investigation and analysis, it can be predicted that the daily sales of major holidays will be above 500 yuan.

2. Ordering method

Mail order, go directly to the website of Tinghuayu Flower Shop to order at the campus flower shop, or order by phone. In addition, we also focus on short message subscription which is popular among students.

3. Customer characteristics

Younger, 100% are young people, mainly boys; They have high reputation, high cultural quality and no bad debts.

4. Consumption characteristics

Flowers below 60 yuan are the most popular.

With the increasing charm of e-commerce, online shopping can be said to be "well known" to families with computers or people who have a certain understanding of the network. Nowadays, many people have the idea that they can buy what they need without going out, especially those with high work pressure and frequent social interaction, who don't want to spend time shopping, and are tired and troublesome.

The retail profit of flowers can reach 50%-80%, which is very impressive. But because flowers wither easily, its loss rate is quite large. If you spend 1000, you can only buy 200 to 300 at most, and you have to throw away what you can't sell. Therefore, it usually takes one to two years for mid-range flower shops to recover their costs.

Thirteen. Project uncertainty analysis:

Flower shop management risk: flower shop is a small investment and small risk management model, and its risks are as follows:

First, flowers are difficult to raise. Flower shops will inevitably encounter flower loss, so how to maintain flowers and minimize flower loss is very important. If the maintenance work is not done well, the loss will be too great, and it will make ends meet.

Two. There are few customers in the off-season. The off-season every year is a big test for flower shops. If we can't find new sales channels and maintain a certain number of customers in the off-season, it will be difficult for flower shops to survive these months. For example, off-season such as winter and summer vacations in colleges and universities.

To run a flower shop, we should seize business opportunities and be regular customers. To do this, credibility is the key. First, the quality and price of flowers should be appropriate, and second, we should pay attention to the quality of service, and we can make promises such as free door-to-door delivery to customers. In addition, flower shops can contact more units and companies to do big business, especially hotels, photo studios and other places, to avoid being obsessed with retail, waiting for him and waiting for him to die.

Fourteen Conclusions and recommendations:

In view of the current situation that the flower market is suitable for the special requirements of college students, we have designed a series of service products, such as ordering flowers by SMS, attaching greeting cards and undertaking flower delivery services. And set a reasonable price. Our goal is to serve students and stand on the market. It not only meets the practical needs of young students, but also meets the needs of consumers of different ages in society. As our flower shop project has just started planning, there is a serious shortage of funds. The skills of floral design also need to be improved. In addition, in terms of website design and production, because we don't know enough about this knowledge, it is very difficult to design, so we should work together and cooperate.

Flower shop business plan 3 I. Project background

All kinds of flowers have become symbols of nothingness in people's hearts. In the development rhythm of modern society, in order to meet the higher psychological requirements of enjoyment, flowers have also become the demanders and sellers of fashion, romance and enjoyment that people pursue. Flowers have also become indispensable decorations in people's lives. Not only are people pleasing to the eye and beautifying their homes, flowers can also develop people's imagination and make people more subtle and tasteful when communicating with each other.

Due to the rapid development of modern network, more and more merchants set up shops online to better sell their goods. I decided to open a campus online flower shop on the Internet to develop with the space around me, and then gradually spread to a larger development space of society. Taking all factors into consideration, this entrepreneurial project is very feasible.

Second, the company project planning

1, providing bright and full of people's hearts.

Through the needs of the development of modern society, more and more people show their beauty with flowers in festivals or dating seasons, and we just provide all kinds of flowers to serve the needs of all walks of life and give you good wishes and blessings.

2. Company objectives

Based on the earth, serving Nanning and radiating South China, we will build a popular first-class online flower shop company.

Our flower shop will first establish a good base in Nanning, stabilize sales, strive to make ends meet, and establish a certain reputation in Nanning.

During the investment period, only Guangxi University District is selected as the pilot market. Guangxi University has a large flow of people and is representative. After the market is stable, it will be extended to other markets.

Third, business environment and customer analysis.

1, industry analysis

The target consumers are mainly students, and the school has no sub-stations, and will gradually expand the market in the future. Take Guangxi University as an example, there are a large number of college students, so the market size of that one is quite huge. Graduates will still become loyal customers of the website in the future, and the capacity of the target market is considerable.

2. Analysis of survey results

(1) Curious, innovative and convergent, listening to classmates or friends' introductions leads to purchase behavior.

(2) The purchase behavior is basically emotional, but it is rational due to the influence of its own economic income, so generally choose varieties with lower prices but stronger romantic colors.

(3) College students have no fixed time to buy, and often buy at will.

(4) Strong ability to accept and absorb new things, pursuit of fashion and noble personality.

(5) In order to increase sales, product quality, packaging service and price should be solved.

(6) There is a strong buying behavior in festivals, such as Valentine's Day, Teacher's Day, Mid-Autumn Festival, Christmas or friends' birthdays.

3. Target customer analysis

In addition to the price factor, college students will also spend in the sense represented by flowers. From the visual image and text are carefully planned, and strive for unique innovation.

4. Publicity strategy

Make use of school radio stations, newspaper columns and publicity columns for free publicity.

5. Service in place

Only you have an order, you must deliver it in time according to the order requirements. Customers who order for the first time will receive gifts with flowers, without membership cards, loyalty cards and so on. , you can redeem gifts after reaching a certain point card.

Fourth, the operating cost estimation

1, initial investment

Mainly used for field frequency procurement, network system development and maintenance, early publicity, logistics and distribution. It is estimated that it will cost about 20,000 yuan.

2. Phase II investment

At this stage, our service will be expanded, and it will radiate to the whole urban area of Nanning. The source of funds is mainly the company's early profit accumulation and the introduction of foreign funds, such as bank credit.

Verb (abbreviation of verb) project summary

Understand the overall planning of college students' needs and target project strategies.

Defects and difficulties of intransitive verbs

Because the company has just started planning, there is a serious shortage of funds and time is tight.

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