New year's live ratings ranking

CCTV's New Year's Eve party won the first place with a rating of 4.83%, Hunan Satellite TV's New Year's Eve party ranked first with a rating of 2. 17%, Jiangsu Satellite TV ranked second with a rating of1.1%,Dongfang Satellite TV ranked third with a rating of 0.67%, and Zhejiang Satellite TV ranked 0.66%.

In terms of satellite TV, Hunan Satellite TV also performed very well this year, ranking second and first. Hunan Satellite TV's New Year's Eve party was presented in the form of live broadcast, which brought instant audio-visual enjoyment to the audience.

In contrast, CCTV chose the strategy of pre-recording. Although the star lineup is strong and the dance is gorgeous, it is slightly inferior in real-time interaction and freshness. This also led to the lack of stamina for the CCTV party. After reaching the high point of 5.3%, the ratings began to decline to 1 1, which has dropped to 1.6%.

The ratings of Hunan Satellite TV show a steady upward trend. Starting from the share of 1%, it broke through 1.8% in half an hour, and 1 hour reached a high of 2.7%. This steady and sustained growth proves the competitiveness of Hunan Satellite TV in the New Year's Eve party market. The form of live broadcast not only attracts a large number of viewers, but also avoids the problems such as time delay and reduced freshness that may be caused by recording and broadcasting.

Party form

"Sail 2024-CCTV New Year's Eve Gala" is located in Hehe Park, mainly to match the theme of "Hehe". Harmony is the essence of China's traditional culture, a cultural gene that permeates the bones of China people, and also provides inspiration for the general director of the party in the creative bottleneck period.

For example, building a water stage in the main venue and Hehe Park highlights harmony with elements such as rings and lotus leaves, echoing the classic image of "Hehe Erxian" holding a round box in one hand and a lotus leaf in the other. In the four sub-venues of Chenda Island in Jiaojiang, Tong Jia Old Street in Jiaojiang, Yongning Happiness Center in Huangyan and Shangzhantou Village in Yuhuan, a picture scroll spanning mountains and seas and many places was unfolded.