Traditional Culture Encyclopedia - Hotel accommodation - Company's annual plan
Company's annual plan
Company annual plan 1 In an increasingly competitive era, in order to attract consumers' attention and increase sales, businesses should strive to be different in every detail. Under the condition of the original hardware facilities and equipment, in addition to the design of the shop, the modeling of the window, software services are particularly important. If the service is improved, the sales performance will also be improved. How to improve the service focus is as follows:
First, show the clothes.
In a shop, besides the design of the shop and the modeling of the window, it is also necessary to be unconventional in the display of clothes, so as to create a sales environment of commercial space with strong visual impact, set off the atmosphere of the shop with strong design, establish a unique business circle image, win more customers' patronage and obtain greater profits. Therefore, clothing display is paid more and more attention by merchants and becomes an important part of the sales system. As an important part of the marketing system, there are the following suggestions on how to display goods:
1, stacked display
(1) The first thing to emphasize is the field of vision. When mastering color blocks, the principles should be from the outside to the inside, from shallow to deep, from warm to cold, from bright to dark, because this is the habit of people observing things, and it can also make consumers interested in goods and make shopping from several links such as attention, attraction, observation and purchase.
(2) Products of the same type, series and season are displayed in the same area.
(3) Try to design models near the stacking area to show the representative styles in the stacking area, so as to attract people's attention and enhance their vision. Posters and leaflets of corresponding clothes can be posted to show the representative money in all directions.
2. Hanging display:
(1) Each garment shall be hung continuously for more than 2 pieces at the same time, and the hanging shall be kept clean and without creases.
(2) The display color of the clothes should be from outside to inside, from front to back, from shallow to deep, from bright to dark, and the sidebar should be from front to back, from outside to inside, from shallow to deep, from bright to dark, depending on the area of the store and the main styles of clothes.
3. The display of model clothes should be changed every two to three days to keep the customers fresh and attract people into the store.
Today, details determine success or failure. If merchants want to be invincible in the fierce market competition, they have to start from the details. As a clothing store, there are three factors that determine the success of the store, one is the hardware, the other is the display of its goods, and the third is the quality of the employees in the store. With the improvement of service quality, sales will also increase.
Second, improve service quality:
Clothing shopping guide representatives have different purposes, some for income, some for hobbies, and some for both. No matter what the purpose is, we must first have a sense of responsibility and work requirements. Good service will win customers' recognition, and getting customers' recognition will also increase sales.
1, own work requirements:
(1) Ensure a positive working attitude and maintain full work enthusiasm at work;
(2) Be good at cooperating with colleagues, cooperate sincerely, and exert the sales force of the team; Good communication with other employees of the company, team awareness, more exchanges and discussions can continuously increase business skills;
(3) If you want to have a good performance, you must strengthen your business study, broaden your horizons, enrich your knowledge, adopt diversified forms, and combine learning business with communication skills.
(4) Be strict with yourself, learn firm but gentle, be down-to-earth and work meticulously. We should constantly strengthen business study, read more books and relevant product knowledge, consult relevant information online, communicate with colleagues more, and learn better ways and means from them.
(5) Be good at summing up your work, once a week and once a month, to see what mistakes you have in your work, correct them in time, and learn to be independent and strict with yourself.
2. Customer maintenance requirements:
(1) Understanding the real needs of customers, understanding the needs of customers at the same time, meeting the reasonable requirements put forward by customers, and improving the trust with customers are necessary conditions for maintaining customers.
(2) Establish customer information, clearly understand customer service preferences, record customer phone numbers in detail, and notify customers when new products are put on the shelves every season.
(3) For old and regular customers, we should always keep in touch, send some small gifts or entertain customers when we have time and conditions, and stabilize the relationship with customers.
(4) Treat all customers with the same working attitude, strengthen product quality and service awareness, establish a better image for the company, and make customers believe in our work strength, so as to better complete the task. Understand the quality of service that customers need most, and try to do better.
Third, the specific work plan
1, break down the sales tasks in detail, assign the monthly tasks to weekly and daily, check the task completion after going to work every day, and summarize the gains and losses of the work;
2. Keep good relations with old customers and send blessing messages on weekends to make customers feel valued.
3. Call customers when new products are put on shelves or seasonal activities, and invite customers to the store for consumption.
In the increasingly fierce competitive environment, I will take the interests of the company as the center and serve customers as the purpose, improve my own quality and strengthen customer maintenance. When a stable customer group drives a retail consumer group, ensuring a stable sales volume is a sharp weapon in the face of competition.
Company's annual plan II Since the beginning of this year, under the leadership of the board of directors and through the efforts of all employees, the company's work has been carried out in an all-round way, and the "XX" brand has been initially recognized by the society. On the whole, the result is satisfactory. In order to make the company's work to a new level, the company will do a good job in "one center", "two constructions", "three adjustments", "four enrichment" and "five implementation" in the new year. The following is our company's annual work plan:
First, earnestly complete the annual marketing task to ensure that the project schedule is not out of line.
1, implement the task decomposition of house purchase, and ensure the performance of the planning agency contract.
In 20XX, the sales task of the company's buildings was 65.438+0.5 billion yuan, including 65.438+0.5 billion yuan in the first quarter, 45 million yuan in the second quarter, 45 million yuan in the third quarter and 45 million yuan in the fourth quarter. Sign the agreement according to XXX, and the carrier of this task is the planning agency. A new annual task contract was signed on 1 month through negotiation between both parties. In order to complete the annual marketing task, we suggest that the planning agency can implement the task decomposition of home ownership, which varies from person to person. Rather than relying solely on the activities of the investment promotion hall or center. We can adopt more flexible sales methods, complete the annual sales task in an all-round way, and fundamentally ensure the follow-up of project funds. In the form of marketing, we should improve the group purchase, center activity promotion, door-to-door promotion and other programs, and strive to create new marketing models and form self-marketing characteristics.
2. Rational use of advertising forms, brand building and marketing expansion.
In the new year, the company will further expand its advertising investment on the basis of 20XX. Its purpose is to create "XX" brand and expand real estate marketing. In advertising marketing planning, XX should make great efforts in advertising category, data statistics, effect evaluation, cycle planning, novel design, layout creativity, tone processing and so on. , so as to avoid the same layout, invalid repetition, dull design and lack of creativity.
3. Cultivate the marketing team and gradually improve the incentive mechanism.
The real estate consultant of the planning organization and the marketing staff of the company's marketing department are an organic cooperative group. In the new year, the company will make full use of this part of resources. Planning agents should first do a good job in training the basic knowledge of marketers, so that marketers can become a team that can bear hardships, have skills and be good at promotion. Secondly, gradually improve the marketing incentive mechanism and establish marketing incentive measures in the system, and the specific incentive plan is drafted by the marketing department.
Two, start the investment procedures in an all-round way, pay attention to results to carry out the work.
1, combined with the current situation of the pharmaceutical market, formulate feasible investment policies.
According to the contract signed between the company and the planning agency, XX should publish the investment promotion plan and the investment promotion manual last year, but the work has lagged behind at present. The company requires the above two books to be compiled and published by the planning agency in the first quarter. In order to synthesize the pharmaceutical market, it is suggested that the investment promotion department should be responsible for drafting investment promotion measures, and the investment promotion department should be required to publish the first draft in 1 month.
2. Establish an investment team and operate in a virtuous circle.
From the analysis of the gains and losses of investment promotion in the past year, an important reason is the lack of investment promotion team and the shortage of personnel. In the new year, while introducing the competition mechanism, the investment promotion team will be equipped with qualified, professional and pioneering personnel, so as to enter a virtuous circle of investment promotion.
3, clear investment tasks, lay a good foundation for operation.
The first phase of XX project is scheduled to be completed by the end of this year and put into production next year 1 month. Therefore, the existence of manufacturers, general distributors and general agents is the basis of operation. We can't wait for the rice to be cooked. We have to wait for the army to arrive, and the food and grass will go first. This year, there are 300 enterprises, general distributors, general agents, pharmaceutical business agents and other tasks. By the planning agencies and investment promotion departments.
4. Prepare for logistics operation and make reasonable, effective and timely investment.
Medical logistics is different from traditional medicine business, which requires medical logistics enterprises to be different from traditional medicine not only in the construction of medical trading platform, the improvement of transportation and distribution capacity, the configuration of medical logistics system, but also in the information function.
All-round electronic management of timely and fast communication. Therefore, in the new year, the company will cooperate with the Municipal Logistics Research Institute, sign a cooperation agreement, and perform its duties according to the contract. In order to make the company's operation market-oriented, the company plans to set up the logistics department, formulate the operation plan of XX pharmaceutical logistics system, and determine the composition of facilities and equipment, operation process and management mechanism. The work was carried out with the consent of the board of directors.
Third, on the premise of actively developing the potential of employees, continuously enrich the foundation of enterprise development.
XX's entrepreneurial spirit "gives birth to everything, people-oriented;" Harmonious and realistic, scientific and realistic "determines the construction of XX brand, and the establishment of XX Group must enrich the basic work, all kinds of talents, corporate culture and comprehensive quality. In the new year, the company will work in a down-to-earth manner on the "four enrichment".
1, enrich the basic work and improve the business environment.
Enriching basic work, the company mainly means that the work of all departments and positions should be in place, meticulous and in line with work standards. Do small things carefully, and do small things thoroughly. Pragmatic, not vain, really not grandiose. Standardize behavior and be meticulous. Improve the internal working environment and external business environment by doing basic work well. The main standards of this work are determined by the company's work manual formulated by the office, which requires employees to strictly abide by. In order to effectively supervise the quality of basic work carried out by various departments, the company office will undertake the compilation of XX work dynamics every half month in the new year.
2. Enrich all kinds of talents and improve personnel structure.
The competition of enterprises is, in the final analysis, the competition of talents. We should fully realize that there is a gap between the job suitability rate of company employees and modern standards. In the year of 20XX, the company will formulate recruitment conditions and set up recruitment processes for all kinds of personnel according to the actual needs of enterprises, so as to attract all kinds of talents who are willing to serve XX, and accordingly establish a professional talent pool for XX to meet the needs of various positions of XX Group.
3. Enrich corporate culture and enhance humanistic spirit.
Thick corporate culture is also a manifestation of strong competitiveness. In the new year, XX planning organizations should take new measures to promote XX culture while carrying out marketing planning. External is the need of XXX brand, and internal is the specific requirement of building a harmonious enterprise. Therefore, the formation, sublimation and sublation of XXX should focus on the industrial spirit of XXX and form a rich industrial culture of XXX.
4, enrich the comprehensive quality, improve business skills.
After the registration of XX Group, there are different professional subsidiaries and different jobs. Whether an employee is competent for the job comes from the improvement of personal comprehensive quality and business skills, and is also related to the overall quality. In the new year, the office should make a feasible staff training work plan, including engineering, logistics, pharmaceutical marketing, real estate, property management, hotels and so on. , and quarterly implementation, so that employees meet the post requirements of enterprises.
Fourth, by strengthening enterprise management, we will fully implement the company's various systems.
An important feature of modern enterprises is that the system is perfect, the implementation is well-founded and effective. Enterprises rely on systems to manage people, not "bosses". In order to make the company's management orderly and employees consciously become real "XX people", the company will implement the performance appraisal system, the responsibility traceability system, the last elimination system, the performance salary system and the layer-by-layer responsibility system. Through the "five practices", employees are forged into first-class groups that meet the requirements of enterprises.
1, the performance appraisal system is implemented, with daily work as the assessment content.
Performance appraisal is a popular form of enterprise management in the world. The company requires each employee to register the performance appraisal manual, and the company regularly checks the employee appraisal manual. The assessment level is mainly based on completing the work on schedule and observing discipline. Methods include leader evaluation, cross evaluation and employee evaluation. Objectively evaluate the work quality of each employee. The office is responsible for checking the employee's performance evaluation manual every month.
2, the implementation of responsibility traceability system, in order to improve employees' sense of honor and responsibility.
Responsibility tracing is an important method to implement the post responsibility system, and it is also a feasible and good strategy to prevent leakage and plug loopholes from the root cause of accidents. The company will formulate the responsibility traceability system (including the reward and compensation system, etc.). ). Strengthen measures, with clear rewards and punishments. In other words, people's responsibilities can be investigated, unfounded inference and "appointment" responsibilities can be avoided, so that employees can establish a sense of honor and enhance their sense of responsibility.
3. Implement the last elimination system to improve the market competitiveness of enterprises.
The survival and development of enterprises, in addition to the objective market environment, largely depends on the personal competitiveness of employees. Only by building employees into a group with special working ability, creativity and team spirit can they be invincible in the market competition. Therefore, in order to meet this requirement, the company must implement the last elimination system for employees. Based on performance appraisal, the method comprehensively evaluates employees' work ability and performance. According to the evaluation grade, the last elimination system is implemented.
4, the implementation of performance pay system, fully protect the rights and interests of employees.
It is the core element of the performance-based pay system to encourage employees with high performance and high efficiency to increase capital and demote employees with low performance and low efficiency. In the new year, the company will formulate performance pay standards and implement the performance pay system. Through performance appraisal, increase capital for employees with excellent performance and excellent work performance; Reduce capital or even eliminate employees with mediocre performance and low work efficiency, so that the enterprise will always be full of vitality.
Company's annual plan 3 1. About stores and companies
1, in line with the company's annual plan, in order to meet our peak season next year, make all preparations for the listing of 20XX at the end of February, and train the chef team.
2. Effectively supervise and guide the operation of kitchen dishes in each store, and improve the execution in strict accordance with the standards stipulated by the company.
3. Through professional training and management, we can reasonably reserve the technical strength of our chefs and reasonably introduce novel dishes suitable for the season. The design and development of dishes are the capital for our chefs and companies to adapt to market demand and maintain strong competitiveness. The innovation of dishes is the eternal theme of the catering industry, so as to truly "follow one's inclinations", constantly develop new products, meet market demand, and create greater development space and profits for enterprises.
4. Check the food quality of each store and central kitchen at least once a month 12 times, and report the inspection work to the company leaders every week.
5. Actively collect the opinions and information of grass-roots stores on the dishes they have learned, and make corresponding adjustments in time.
6. Before XX goes on the market, it is necessary to prepare for the listing of special dishes preserved in 20XX, and add corresponding new varieties according to the trend of 20XX.
Second, about XX store
Store XX will reopen with a brand-new look on March 18, 20XX after being closed for half a year. In view of the special situation of XX Road, according to the decision of the company leaders, the products operated by this store will be different from other branches. We will focus on XXxXXxXXx-three big pieces, supplemented by the original dishes sold well in other stores, to attract new customers with the original dishes and retain old customers with the new dishes. In some shops, business in the afternoon is very light. However, due to the special geographical location of changshou road, we will cooperate with the operation department to do a good job in the afternoon market, such as: launching simple, fast and rich packages to deliver meals to the employees of the company upstairs. As the core department of the whole restaurant, the kitchen will make arrangements for the whole plan.
65438+
2.20XX At the end of February, the kitchen coughed and coughed. The salary of external personnel should be consistent with the company's existing A-level kitchen staff.
3. After the menu is confirmed, complete the standardization and standardization of all dishes in the menu, and conduct comprehensive and systematic food knowledge training for kitchen staff and front office service personnel respectively!
4. Understand the market prices of raw materials and seasonings, and calculate according to the requirements of gross profit of dishes to make the market prices of individual dishes.
5, for XXx store, try to cook dishes every month, and finally choose about three successful dishes to replace. Change the standardized information of dishes in the early stage and do a good job in training.
6. 10 Get ready before lobster goes on the market at the beginning of the year. The new year means a new starting point, new opportunities and new challenges. I am determined to make persistent efforts to create a new situation in my work.
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