Corporate Culture of Fujian Mei Jia Group Company

Unity, pragmatism, pioneering and enterprising

Fujian Mei Jia Group Co., Ltd. is located in Dehua, the porcelain capital of China. Now it has total assets of more than 200 million yuan, a factory building of 6.5438+0.6 million square meters, and employees of 66.65438+0.5. It has formed a one-stop operation system of porcelain clay finishing, product development and production, color printing and packaging, transportation and warehousing, customs declaration and export, and has become the largest and best ceramic enterprise in Dehua, the porcelain capital.

Adhering to the business philosophy of "creating famous brands and striving for the first place", the company has a product research and development team with strong technical force and a United and rigorous marketing team. At present, the company has obtained 78 patent certificates and 12 1 copyrights. After more than ten years' efforts, Mei Jia Company has become a leader in the craft ceramics industry. In 2005, the company achieved an output value of 600 million yuan, self-export of 36.42 million US dollars, and paid taxes of 3 1.37 million yuan. Looking back on the development of Mei Jia, from the chairman of the group company to the development of Mei Jia Porcelain Factory, which is on the verge of bankruptcy, and then to the establishment of Mei Jia Group Company, in a short period of 65.438+00 years, the scale of the enterprise has continuously gone up three steps.

Strive to start a business and achieve fruitful results

Company leaders are bold and enterprising, good at planning and making bold decisions in the changeable market tide. 1987, taking advantage of the spring breeze of reform, we resolutely contracted a village-run porcelain factory with simple workshop and backward equipment, with an annual output value of only 560,000 yuan and debts of millions of yuan, which was on the verge of bankruptcy. Adhere to the idea of "changing mechanism to seek vitality, product innovation to expand the market, technological transformation to promote upgrading and enhance brand efficiency", and put forward the slogan "employees are the first wealth of enterprises". In just two years, the enterprise has regained its vitality and vitality; The output value doubled every year for five consecutive years, reaching 1992, and the output value exceeded 50 million yuan, making it a well-known enterprise in Dehua. However, enterprises are not satisfied with the status quo and put all their profits into expanded reproduction, which makes the production of enterprises reach a new level. With the increasingly fierce market competition, business leaders sized up the situation and established Mei Jia Group Company on 1993, and applied for import and export rights. With the concept of "excellent surfing by boat", they actively explore domestic and foreign markets and seek new development space. Since then, the enterprise has entered a good environment of sustained, rapid and healthy development. In recent years, Mei Jia Group has developed by leaps and bounds, which has been recognized by domestic and foreign consumers, sellers and government departments. By Jia Qinglin, Wang Zhaoguo, Li and other central leaders personally inspected and highly praised.

It has been commended by governments at all levels for many years in a row, and the honors commended by national ministries and commissions include: being rated as "National Township Enterprise Group" by the Ministry of Agriculture and "National Advanced Unit of Township Enterprise Management"; By the Ministry of Agriculture and the Ministry of Foreign Trade and Economic Cooperation, it was jointly rated as "National Advanced Enterprise for Township Enterprises to Earn Foreign Exchange through Export"; By the Ministry of Labor and Social Security and the All-China Federation of Industry and Commerce, it was jointly rated as "National Advanced Private Enterprise in Employment and Social Security". There are many honors commended by provincial and municipal government departments, among which they have been jointly rated as "big taxpayer" and "model taxpayer" by the Provincial Department of Finance, the Provincial Local Taxation Bureau and the Provincial State Taxation Bureau for many times; 1998 was jointly awarded "Excellent Patent Enterprise in Fujian Province" by the Provincial Science and Technology Commission, the Provincial Economic and Trade Commission and the Provincial Patent Office; 1999 was awarded "Fujian Technological Innovation Demonstration Enterprise" by the Provincial Science and Technology Commission and the Provincial Bureau of Township Enterprises; In 2002, it was rated as "Spark Leading Enterprise of Technological Innovation in Fujian Province during the Tenth Five-Year Plan" by the Provincial Science and Technology Department; In 2003, it was rated as "the first best credit enterprise in the province" by the Provincial Civilization Committee; In 2004, it was rated as "Fujian Famous Trademark" by the Provincial Famous Trademark Recognition Committee; In April 2005, it was awarded "Key Enterprise of Copyright Protection in Fujian Province" by the Provincial Copyright Bureau. Chairman Su Yaotang was commended by governments at all levels for this, and was awarded the titles of "National Model Worker", "National Excellent Chairman of Township Enterprises", "National Township Entrepreneur", "Fujian Model Worker" and "Fujian Excellent Expert" successively.

Be good at management and improve quality.

Product quality is the lifeline for enterprises to occupy the market. The company always takes the quality assurance system as its fundamental work, which is mainly reflected in the following aspects: First, the company has formed an all-round and multi-level vocational and technical education and training system by running classes by itself or entrusting the county employment training center to carry out multi-professional, multi-level and multi-channel vocational training.

(1) Pre-job basic education and skills training. First of all, we should provide pre-job basic education and skills training for the newly hired employees. The training contents include the general situation of the enterprise, factory discipline and regulations, policies and objectives, fire safety, labor laws and regulations, related equipment performance, operating procedures, matters needing attention, process requirements, emergency measures, etc. The person in charge of the post department will train new employees, so that new employees can develop from "amateurs" to skilled workers as soon as possible and take up jobs for the enterprise as soon as possible.

(2) Special skill training. Special training will be given to electricians, color matching technicians, firing technicians, flower baking technicians, quality inspectors, quality controllers, internal auditors and other special jobs. Those who pass the examination can only take up their posts after being issued a "work permit" by the office, which improves the professional and technical level of employees and ensures the production quality.

(3) Job transfer training. Every year, according to the needs of different positions in the enterprise, the development direction of the company, the improvement and innovation of the product system, etc. The company formulates a special training plan, arranges the time and training methods as a whole, urges employees to master new technologies and skills in time, promotes the reasonable flow of employees between different positions, and optimizes the internal post structure of the enterprise.

(four) according to the principles of adaptability, effectiveness and marketization, organize all employees to systematically study ISO quality management system and environmental management system to ensure product quality and improve the competitiveness of enterprises in the international market. In view of the fact that enterprise managers have some practical experience, but lack modern enterprise management knowledge and theory, efforts should be made to increase learning and training, and carefully set up training courses such as WTO, ISO quality system and environmental management system, so as to improve the international competition awareness and competitiveness of enterprise managers and expand the development space of enterprises. 2. The company allocates 6,543.8+0,000 yuan for trade union activities every year, and carries out activities such as striving for Excellence and "I make suggestions for enterprises". In recent years, workers * * * put forward more than 1,000 rationalization proposals 1 000, of which more than 300 were adopted, creating economic benefits 1 000 million yuan. The company is very concerned about the life of employees, and pays insurance for employees such as pension, medical care, work injury and personal accident, and fully insures employees every year. Give timely assistance to employees in difficulty. Over the past few years, * * * has given more than 800,000 yuan in difficulties subsidies. In this way, enterprises and employees will unite, forming a gratifying situation in which the company thinks for employees and employees contribute to the company's development. Third, the company attaches great importance to recruiting and attracting talents. Over the past few years, * * * has invested more than 3 million yuan to recruit a number of graduates with corresponding majors from key universities such as China University of Science and Technology, Fudan University and Xiamen University, and established an import and export department and a production management team that can open up markets and carry out foreign trade business. The company has 0/5 senior titles/kloc-,27 intermediate titles and 39 junior titles. Undergraduate students 12 1, junior college students 163, secondary school students 27 1. Over the past few years, * * * has introduced 636 talents. Fourth, in order to become a large enterprise, the company carefully calculates, pays attention to increasing capital and shares, and makes scientific and reasonable arrangements for the company's profits: 40% of the total profits are used as the accumulated funds of the enterprise to ensure that enough funds are invested every year to expand reproduction; 20% as a reward fund for production workers; 20% as a reward fund for managers and technicians; 10% as talent training fund; 10% as the development and innovation fund. From 1994 to 1998, it invested 80 million yuan and merged two state-owned enterprises and 1 village-run enterprises. From 1999 to 2005, * * * invested 90 million yuan, expanded the factory building by 60,000 square meters, carried out technical transformation and purchased updated equipment, which made the scale and strength of the enterprise grow continuously.

Technology Promotes Enterprises and Rio Tinto Market

The company pays attention to developing enterprises through science and technology, and constantly develops innovative products to occupy the market. Always pay attention to product development and innovation, so as to achieve "innovation in you, innovation in you and Excellence in me", so that enterprises can gain the initiative in development in the fierce market competition. Since 1995, the company has invested100000 yuan to establish a technology research and development center, and also invested 6 million yuan for product research and development every year. At present, the company has 10 new products to meet customers every day. * * * There are nearly 40,000 samples in two categories and five series for customers to choose from, with novel styles, strange shapes and various types, which meet the needs of different countries, different nationalities, different regions and different customers. At the same time, pay close attention to the ceramic market demand and vigorously explore domestic and foreign markets. Taking Xiamen Import and Export Company of Mei Jia Group as the foreign trade window, we organize relevant personnel to go to Europe and America to conduct market research and collect market information every year, establish and improve product files, market files and customer files, and vigorously carry out self-export business. We spared no expense in renting booths to participate in the Canton Fair, formulated measures to develop key foreign trade customers, constantly strengthened cooperation with customers and expanded market space.

Enhance brand value-added property rights

The company takes "exquisiteness, delicacy, fashion and elegance" as its brand positioning, makes every effort to build the core competitiveness of the enterprise, and relies on quality and brand to go to the domestic market and the international market; Respect intellectual property rights, respect copyright, and be good at using intellectual property legal weapons to safeguard their legitimate rights and interests; Be good at creation, make great efforts in scientific and technological innovation, upgrade and transform traditional industries with high technology, and constantly break through and develop. The company actively applies for patent protection and copyright registration for employees, develops innovative products, and uses corporate trademarks to promote products to open up markets, ensuring that patents, copyrights and trademark exclusive rights are not infringed, constantly improving the value of property rights and trademarks, upgrading brands and enhancing the competitiveness of intangible assets of enterprises. At the same time, the enterprise provides high-quality service for every customer, establishes a customer rapid response mechanism, takes customers as the center, adjusts internal organization according to customer requirements, optimizes business processes, increases service content, improves work standards and product quality, responds to every customer's needs efficiently, conveniently and quickly, establishes a service brand, and makes customers inseparable from "Mei Jia", and first thinks of "Mei Jia" when necessary. Under the leadership of Mr. Su Yaotang, the chairman of the company, Mei Jiaren carried forward the spirit of "unity, pragmatism, pioneering and enterprising", and all employees of the company, Qi Xin, worked together to maintain the "Mei Jia" brand.

Get rich, think about the source, and repay the society.

Mei Jia Group Company has become a leading enterprise in Dehua, a porcelain capital. Getting rich does not forget its source, and all the funds of 6.5438+0.7 million yuan contracted for village-run porcelain factories are donated to the village Committee. Enthusiastically support social welfare undertakings, mobilize the masses to raise funds to rebuild Longxun Central Primary School, and donate 6.5438+0.3 million yuan; He has donated more than 5 million yuan to primary school teaching aid foundation, model worker association, elderly association, village road hardening project, ceramics institute and Tangzhaishan Park. Mei Jia Group Scholarship Fund was established in Dehua No.1 Middle School and Longxun Central Primary School respectively. In recent years, Mei Jia Group has contributed more than 100000 yuan to social welfare undertakings.