What is a naked room?

Bare room refers to the "basic room price" after the hotel removes toiletries, which is a new idea launched in seven days. 7-day hotel chain (NYSE: SVN) announced today that the "basic room rate+optional daily necessities package" model will be implemented in some areas from the 29th of this month, so that the basic room rate for 7 days is more favorable than that of members in the same industry 10-38 yuan/night. Zheng Nanyan, CEO of 7 Days Hotel Chain, said that this marks the latest major strategic adjustment in 7 days-"basic room price+optional daily necessities package", that is, the room is only a guest room, and all other six small daily toiletries are removed, and the room price is reduced to the level of "bare room". He said that guests can choose to bring their own daily necessities, only pay the basic price of "naked room", or buy all kinds of disposable daily necessities in the hotel. The strategy will be launched simultaneously in Guangzhou, Shenzhen and Changsha branches, and then will be implemented nationwide. According to industry insiders, behind the 7-day "naked price" is its control over independent pricing power. I haven't cooperated with Ctrip for 7 days, and 98% of my income depends on direct sales from members. Its new strategy is equal to reducing prices in disguise and striving for the "lowest price".