Small details also determine success or failure, hotel logo design and production.

A good hotel logo scheme will not achieve good results without good materials and technology. It will not make the finishing point in the hotel, but will become a stain on the hotel environment and lower the level of the hotel. The following small series will introduce the design and production of hotel logo for everyone, hoping to help everyone.

I. Hotel identify production

1, stainless steel

There are many kinds of stainless steel, and mirror and brushed metal three-dimensional characters are widely used in hotels. Stainless steel may have burrs during processing, and sometimes it needs polishing. Horizontal lines are different from vertical lines, and this problem is mainly imposition, in order to save materials. This question is very important. If we don't solve the problem of different light and shade when they are put together, whether outdoors or indoors. Generally speaking, horizontal and vertical lines should be unified.

2. Electroplating

Electroplating requires manufacturers to provide electroplating color plates, and the colors are guaranteed according to the color plates. Photos cannot be used as color plates. If the surface of stainless steel is not clean before electroplating, electroplating may fall off.

3. Glass

The glass used in hotels is generally divided into transparent glass and colored frosted glass. However, there is always a problem. When cutting, the size will be different. If it is assembled with other materials, there will be dislocation, which requires minimizing the dimensional error during processing.

4. Acrylic

Acrylic is imported, domestic and joint venture. Problems such as cracking of spray paint may occur in production, on the one hand, because of the poor quality of acrylic, on the other hand, the problems of paint and ink.

5. wood

There are many general analogies of wood, and different colors of wood are different. If the board is thin, it will crack. In hotel signs, we must pay attention to possible problems, and we need to explain to the owners in advance that we must use the best wood.

In a word, general materials, techniques and processing masters will affect the quality of hotel signboards. In the process of processing, it is best for designers to follow orders on the spot and solve problems in time. Strive to ensure good quality before leaving the factory.

Second, the hotel logo design

1, the function of the flag

The function of logo design is to use scientific and reasonable technology and artistic means, and through the study of practicality and effectiveness, to maximize the use of the space of hotel environmental landscape, and to create a functional environmental visual recognition system that meets people's behavioral and psychological needs in the hotel environment, mainly the hotel-oriented logo system. Because the identification system is a solution to guide the operation of the hotel as a whole.

2. Location and quantity of signs

The control of location and quantity is also the key element of design, and the hotel logo can be set at any time. It is not enough to set the logo, and the redundant logo will become visual pollution.

3. Forms and forms of signs

Designers have an important say in aesthetic issues such as form and color, including the style orientation and direction of the logo system. The form and form of signs are inseparable from the content they express. The appropriateness of logo design and its content and the harmony with the hotel environment are the signs to measure the success of the design.

4. Logo design method

The key to the design of hotel logo system is to create visual symbols and auditory signals with strong impact, so as to make guests interested, form memory and identity, and thus achieve the purpose of shaping the hotel image and attracting people.

The visual information obtained by human beings accounts for about 80% of human physiological information. It is undoubtedly very important to attach importance to the design of visual recognition and grasp this 80%. The old adage "Seeing is believing, hearing is empty" shows the importance of vision to people's thoughts. Hotel identification system should be determined in the overall planning of hotel environment, and make full use of its overall design and decoration style and various design elements. In order to lay out the overall logo system in the design, it is necessary to carefully organize the layout of the entire hotel environment elements, and use artistic techniques such as emphasis, contrast, embellishment and contrast to form a logo display feature sequence. The smooth and generous spatial layout of the sign system constitutes an attractive environment, which is the condition for people to produce advanced environmental visual recognition and direction guidance for hotels. Hotel logo design strives to be concise and orderly, with strong guiding function, modern sense and aura.

As an important facility for hotels to convey environmental information, hotel signs integrate environmental identification and decoration. There are many styles of decorative culture in the hotel environment, and logo design often needs to be coordinated with the same style characteristics, and at the same time, it needs to be innovative. Personalized design should be combined with specific environmental occasions to strengthen recognition and reflect high grade.