How to control the non-storability of hotel services

reduce the demand in peak period and stimulate the demand in low peak period.

The non-storability of hotel services has brought about the contradiction between supply and demand, which requires hotels to take corresponding measures to change this situation. On the one hand, it is necessary to monitor the demand and prevent the demand fluctuation. On the other hand, it is necessary to adjust the demand to adapt to the supply of hotels.

For example, the price lever is used to reduce the demand in peak period and stimulate the demand in low peak period to solve the inconsistency between supply and demand.

Hotel services are consumed in the production process, and their use value is often limited by a certain time. Therefore, the benefits that customers get from services cannot be stored like material products. In other words, the recovery of hotel service value is reflected by dividing different time periods. For example, hotel rooms and restaurant seats all have their specific time values. If they can't be sold at the initial stage within the effective time, the service value of a room and a restaurant can't be reflected this time. Even if the next value can be obtained, the last value has been lost. The non-storability of hotel services poses a great threat to hotel business activities and hotel planning.