What day is world tourism day every year?

What day is world tourism day every year?

World tourism day is a few days in a year, and now it has officially entered September. The next Mid-Autumn Festival and National Day will attract a great wave of tourism, and many people will choose a leisure way during their holidays, so world tourism day is specially set up for this purpose. Let's look at the date in world tourism day.

What day is world tourism day every year? Yes 1. Today is September 27th in world tourism day. 65438+September 0979 The Third Congress of the World Tourism Organization officially designated September 27th as world tourism day. During 20071-1,major cities in China received 39,970,340 tourists, up 13.37% year-on-year. Among them, 23,330,404 foreign tourists were received, including Hong Kong compatriots1176,899, Macao compatriots 72,2831,and Taiwan Province compatriots 4,740,206.

With the rapid development of the world economy and the substantial improvement of people's living standards, tourism has become one of the main choices for people's leisure and vacation. The development of tourism not only provides a lot of employment opportunities for many countries, but also brings them rich foreign exchange income, so governments of various countries pay more and more attention to the development of tourism. Although the global tourism industry was affected to some extent by terrorist attacks, regional conflicts and world economic recession, it achieved a strong recovery in 2004.

According to the data released by the World Tourism Organization, in 2004, the number of international tourists reached 760 million, and the income from overseas tourism reached 622 billion US dollars, both reaching record highs. According to the forecast of the World Tourism Organization, by 20 10, more than 654.38 billion people will travel abroad every year in the world.

What is the date of world tourism day and world tourism day on September 27th every year? Since 1979 was established, 4 1 year has passed. The United Nations World Tourism Organization (UNWTO) announced that many villages around the world take tourism as the pillar industry, and these villages are eager to revitalize tourism to promote economic recovery. Therefore, this year world tourism day will take "tourism and rural development" as the theme.

Tourism is not only of great significance to foreign villages, but also plays an important role in the rural industrial structure of China. In 20 19, the total number of rural tourists in China was 3.09 billion, accounting for more than half of the total number of domestic tourists, and the total income of rural tourism was 1.8 1 trillion yuan. According to the data of National Rural Tourism Monitoring Center, in the second quarter of 2020, the total number of rural tourists nationwide was 456 million, with a total income of 654.38+072.99 billion yuan. In terms of employment, the development of rural cultural tourism has created a large number of jobs, and the number of rural tourism employees accounts for 34.3% of the total employment in the monitoring sites. Not only "leaving their hometown" has increased the employment opportunities of local farmers, but also attracted many people who go out to work to go back to their hometowns to engage in tourism, which has promoted the development and changes of farmers' thoughts and lives and achieved "double poverty alleviation" both materially and spiritually.

Optimizing rural tourism experience with the dual support of policy and technology

In order to improve the service quality of rural tourism and enhance its competitiveness and influence, governments at all levels have issued corresponding policies, provided financial and technical support, and the double blessing of policies and technologies has effectively promoted the recovery of rural tourism. On September 12, the national rural tourism and homestay work site meeting was held in Yuzhong County, Lanzhou City, Gansu Province, to fully deploy rural tourism and homestay work. On September 17, the Ministry of Culture and Tourism and the Ministry of Agriculture and Rural Affairs jointly held a national conference on leisure agriculture and rural tourism to promote the integrated development of rural tourism and leisure agriculture. The Ministry of Culture and Tourism and the National Development and Reform Commission have also identified the second batch of national key villages for rural tourism, with 680 newly identified key villages. At present, two batches of rural tourism key villages 1000 have played an exemplary role in rural tourism destination construction and brand building. At the same time, the funds are obviously tilted towards rural tourism. The central government supported 306 tourism projects in deep poverty-stricken areas such as "three districts and three states", and allocated 2.996 billion yuan, accounting for 89% of all tourism projects, effectively filling the shortcomings of tourism infrastructure in poverty-stricken areas.

In order to welcome the first National Day Mid-Autumn Festival holiday after the resumption of inter-provincial tourism, many provinces launched various rural tourism activities during the holiday to fully tap local high-quality resources and attract tourists. Yantai City, Shandong Province held the launching activities of "world tourism day" in 2020 and "Drunken Beauty and Golden Autumn" Yantai Road Travel Trunk Action, and released the Mid-Autumn National Day Cultural Tour, Trunk Action and "Autumn Tour to Penglai" road travel routes. Around the Mid-Autumn Festival, Fujian Province will hold 100 rural tourism theme activities, including rural food festivals, rural night banquets, farmers' cultural weeks and other rich forms. The 11th Jiangsu Rural Tourism Festival takes "Jiangsu beautiful countryside" as the theme, starting from September 26th and ending at 10. 50 excellent rural tourism routes in Jiangsu Province will be released, focusing on the promotion of key rural tourism villages, the display of rural intangible cultural heritage and rural tourism cultural and creative products, the rural revitalization lecture hall and the interaction of rural tourism festivals around the country, focusing on the integration of rural tourism industry, local local cultural characteristics and the recovery of rural tourism market.

In addition, all localities are actively using digital technology to let smart tourism enter the countryside and empower rural tourism with scientific and technological means. The "Li Zhe Fun" tourism comprehensive service platform has opened up online channels and realized online booking for rural tourism; Sichuan "Bazhong Cultural Tourism Smart Service Management Platform" launched a website and APP to explore ways to provide digital public tourism services for poor areas; In scenic spots and cultural tourism consumption places, non-contact consumption such as online booking, two-dimensional code ticket inspection, credit card and mobile payment has become a new feature of cultural tourism industry in Gansu Province. "internet plus" broke the time and space restriction of rural tourism and maintained the vitality of rural leisure tourism during the epidemic. Chen Weizhong, director of Gansu Provincial Department of Culture and Tourism, said in an interview with the media that the development of rural tourism is the focus of this year's work, and 268 rural tourism demonstration villages, 10 rural tourism demonstration villages, 30 rural tourism key villages in Kang County and 300 rural tourism cooperatives will be fully completed. "The momentum of developing rural tourism in Gansu is very good." Chen Weizhong said that in 2065438+2009, Gansu * * * received 374 million tourists, including 65438+27 million rural tourists. At the same time, give full play to the advantages of rural tourism resources and start cultural tourism activities in Gansu this year.

Rural tourism has become a kind of lifestyle integration, multi-format improvement and efficiency improvement.

Nowadays, rural tourism is no longer a simple "farmhouse", and the characteristics of quality, leisure, customization and health care have become the key words of rural tourism. According to Tujia data, more than 52% of tenants in this year's "Double Festival" chose multi-room homestays, and Dali Ancient City in Dali Prefecture, Shengsi County in Zhoushan, Yanqing Resort in Beijing, Pixian County in Chengdu and Yangshuo County in Guilin became the most popular rural tourist destinations in the Golden Week. In these areas, the number of orders for private, single-family and unique high-quality village accommodation has greatly increased, and experiencing healing and leisure around village accommodation, garden parties, country walks and fruit and vegetable picking have become the most popular functions for family travel users. The report "Discovering New Secrets in China" released by Ma Honeycomb pointed out that the epidemic brought new opportunities to China's tourism industry, with 65.438+0.5 billion outbound tourists returning, and "free travel" ushered in a new round of window period, and the cultural tourism industry was becoming an important engine to stimulate the "internal circulation" of the economy. Open outdoor scenes and highly private gameplay are more sought after. Pro-mountain and pro-water scenic spots, self-driving camping games have attracted much attention.

In addition, with the in-depth development of the integration of cultural tourism, rural tourism has also inserted wings, integrating various formats to develop in the direction of quality and industrialization. In recent years, the left wing in Horqin, Inner Mongolia, where desertification was serious in the past, highlighted green development, implemented the development strategy of "global, four seasons, tourism+",invigorated the income of eco-cultural tourism, and improved the economic and ecological benefits of "village+ecology". Jiangsu Dasi TCM Health Town takes TCM Science Park as the core, and integrates the development of healthy cultural tourism. "country+health" has given birth to new ways of playing, such as living in the country and "keeping medicine and traveling". Wangwan Village in Ruzhou, Henan Province makes full use of its ancient village architectural landscape to create a comprehensive economy of caves, cottages, folk culture and rural tourism. "Village+Culture" increases the cultural added value of rural destinations. Chongqing Tongliang's boutique B&B shows the local natural features and Dutch culture, and lengthens the industrial chain of rural tourism. "Country +B&B" has achieved a win-win situation in income generation.

This year, the Ministry of Culture and Tourism and the National Development and Reform Commission published the Collection of Typical Cases of Rural Tourism Development in China, and selected 122 typical cases in China. According to the different development characteristics of rural tourism, six development types are summarized: rural residents' accommodation, folk culture, scenic spot development, ecological resources, pastoral sightseeing and leisure, and tourism poverty alleviation. According to industry insiders, with the in-depth development of diversified formats of rural tourism, rural tourism resources have been fully revitalized, and many places have actively explored and become models, forming a number of innovative, replicable and scalable models. The integration of various formats meets the tourism needs of different groups of people, effectively improves the quality and economic benefits of rural cultural tourism products, and has broad prospects. Extracting typical models and effective mechanisms is of guiding significance to the development of rural tourism, which is helpful to improve the quality and efficiency of the industry and stimulate the vitality of poverty alleviation through tourism.

Cultural Tourism Industry Revitalizes Rural Development and Helps Poverty Alleviation

In recent years, tourism, as one of the focuses of rural development, has made remarkable contributions to economic growth and poverty reduction. The prosperity and development of rural cultural tourism has brought a large number of jobs, which is of great significance to improving rural hematopoietic capacity and consolidating poverty alleviation achievements. According to the calculation, the national monitoring point of rural tourism poverty alleviation in 20 19 shows that the number of people out of poverty through rural tourism accounts for 33.3% of the total number of people out of poverty, and the contribution of rural tourism to the employment of poor people at the monitoring point reaches 30.6%. Zuohouqi, Ke Tong, Inner Mongolia Autonomous Region, makes great efforts to build Daqinggou Geopark, the theme town of the Belt and Road Aobao Conference, and the colorful Tara Garden in wudan, so as to drive poor farmers and herdsmen to participate in the tourism industry and increase their income. Among them, Chejia Village in Sandu Sumu developed and built Caogan Desert Tourist Area, which helped 33 poor households 1 17 to get rid of poverty as a whole.

Literature is accompanied by travel, and travel thrives on literature. With the continuous integration of culture and tourism, rural tourism, which is far away from dense crowds and caters to the concept of "healthy life" of modern people, has also adapted to the new situation. Rural tourism has the characteristics of small radius, short time and flexible mode, which leads the recovery of tourism market first. According to estimates, by the end of August, the operating rate of rural tourism reached 94.5%, and the income of rural tourism increased by 148.8% in the second quarter. From July to August, the total number and income of rural tourism recovered obviously, and the number of employees basically reached last year's level. In the first half of this year, the number of people booking rural holiday tourism products on the donkey mother platform increased by 2.2 times compared with last year; Since July, the search popularity of "country tour" and related terms on Mawei platform has increased by 184%. People's attention to rural tourism continues to rise, so it can be said that the road to rural tourism development has great potential and the future can be expected.

Vigorously developing rural tourism and promoting the high-quality development of rural tourism are of great significance for China to win the battle against poverty in an all-round way. Hu Heping, Minister of Culture and Tourism, pointed out at the national on-site meeting on rural tourism and homestay work that developing rural tourism is related to rural revitalization and winning the battle against poverty, and to building a well-off society in an all-round way. To develop rural tourism, we should meet people's diversified tourism consumption needs, promote the transformation and upgrading of traditional rural tourism products and services, cultivate new formats, models and products of rural tourism, and strive to push tourism poverty alleviation to a new level.

With strong market advantages, emerging industrial concepts and strong policy support, rural tourism has broad prospects. This year is the closing year of the 13th Five-Year Plan. Developing rural cultural tourism industry will help to win the battle against poverty and build a well-off society in an all-round way.

World tourism day is on March 27th and world tourism day is on September 27th every year. In the year when the COVID-19 epidemic broke out in the world, tourism suffered an unprecedented impact, and the recovery of tourism became a topic of concern to the global tourism industry.

On September 24th, the World Tourism Organization launched the tracking data of tourism recovery, which provides guidance for tourism recovery through tracking and centralized display of global tourism data.

According to the latest World Tourism Barometer released by the United Nations World Tourism Organization, from June 2020 to June 2020, the number of international tourists worldwide decreased by 440 million, down 65% year-on-year, and the loss of international tourism export income was about 460 billion US dollars, which was about five times the reduction of international tourism income in 2009 under the global economic and financial crisis.

From the tracking data platform, the number of international tourists increased most obviously in the first half of the year, followed by Europe.

According to the World Tourism Organization, although many destinations have been gradually opened since late May, the expected increase in the number of international tourists in the summer season in the northern hemisphere has not been realized. Europe is the second largest affected area in the world, and the number of international tourists decreased by 66% in the first half of 2020. America (-55%), Africa and the Middle East (-57%) were also affected. However, the region most affected by coronavirus pneumonia-19 is the Asia-Pacific region, where the number of tourists has decreased by 72% in six months.

In terms of regions, Northeast Asia (-83%) and southern Mediterranean Europe (-72%) experienced the largest decline. From June 2020 to June 2020, the number of visitors to Hong Kong in all regions and sub-regions of the world decreased by more than 50%. Major export markets such as the United States and China remained stagnant, while some markets such as French and German improved in June.

UNWTO reported that as of early September, 53% of destinations had relaxed their travel restrictions. Despite this, many governments remain cautious.

After the crisis, the number of international tourists was affected and the recovery time was shortened. Image source: According to the recovery of international tourists in the previous three tourism crises, SARS recovered from the fifth month, and the number of international tourists recovered half a year after the 9 1 1 incident, while the negative impact of the financial crisis lasted for 10 month.

The World Tourism Organization predicts that it will take about two and a half to four years for the number of international tourists to return to the level of 20 19 after the COVID-19 epidemic.

The average impact of global indicators in the first half of the year Image source: According to the tracking data platform of UNWTO website, by August this year, the average occupancy rate of the global hotel industry was 47%, which has obviously rebounded. However, the number of hotel reservations (August) is still half less than that of the same period last year. The global average air ticket booking volume (August) is less than 30% of the same period last year. By August, the negative impact on short rent's industries had been very weak, and the booking volume was only reduced by 6% compared with the same period of last year.

The number of international tourists in the world's top ten destinations in the first half of the year compared with the same period last year. Source: UNWTO website According to the statistics of the top ten destinations in the world by the World Tourism Organization, China was most affected by international tourists (overnight tourists) in the first half of the year. According to the interface news, this is related to the entry-exit policy adopted by China's epidemic prevention and control. The number of international tourists in Mexico was less affected by the epidemic and was affected later, but in June this year, the number of international tourists was still 75% less than that of the same period last year. From April to June, Spain, Thailand and the United States were greatly affected.

This year's occupancy rate data of the top ten destinations in the world Image source: UNWTO website This data about the occupancy rate of the top ten destinations in the world comes from the hotel industry data company STR. As can be seen from the data, among 10 countries, China has the highest hotel occupancy rate, and it is the only country with a hotel occupancy rate of over 60% in August. The reason comes from the recovery of domestic tourism and the effectiveness of epidemic prevention and control. Hotel sales in Thailand were still seriously affected by the epidemic in August.

Year-on-year bookings of the top ten destinations in short rent Image source: UNWTO website The data in this table comes from AirDNA, a data provider and analysis organization in short rent, and there are global data from short rent platforms such as Airbnb. From the table, as of the latest situation in August this year, French and German short rent bookings have the smallest decline compared with last year. Thailand's influence is still the biggest. Compared with the same period of last year, the booking volume of China short rent industry has gradually picked up since May, which is related to the epidemic prevention and control effect at that time and the legal holidays to stimulate travel.

Data of confirmed cases in COVID-19, the top ten tourist destinations in the world. Image source: The website of the United Nations World Tourism Organization comes from the statistics of the European Center for Disease Control and Prevention on the above table. From March to August this year, among the top ten destinations in the world, the number of confirmed cases in COVID-19, China was the most stable.

On the same day in world tourism day, UN Secretary-General Guterres said that in order to get rid of the deep crisis of the epidemic and strive to achieve recovery, it is indispensable to restart tourism.

China's domestic tourism industry has obviously recovered. According to the latest quarterly data released by the Ministry of Culture and Tourism of China on the afternoon of 27th, in the third quarter of this year, the number of tourists received by national A-level tourist attractions reached about 70% of the same period last year, and some local tourist attractions were close to the same level last year. From July to August, all the national tourist attractions have been reopened, and the number of tourists and income have recovered to about 90% of last year. From July to August, the number of rural tourists and the total income of the country have recovered to more than 90% of the same period last year, and the number of employees has basically reached the same level last year. As of mid-September, the rate of return to work of national travel agencies has reached 75.72%, and the rate of return to work of star hotels has reached 9 1%. Team travel business and online travel enterprise business have recovered to about 40% in the same period last year.

The theme of world tourism day this year is "Tourism and Rural Development", focusing on the importance of rural development and tourism to residents in rural areas. Shan Gangxin, deputy director of the Resource Development Department of the Ministry of Culture and Tourism, said that the Ministry of Culture and Tourism recently launched 300 excellent rural tourism routes and 1000 national rural tourism key villages, trained more than 8,000 rural cadres and tourism poverty alleviation leaders, promoted rural tourism smart services and supported rural tourism infrastructure construction.