The packaging of sky-high-priced mooncakes in recent years does not comply with packaging principles. Why is there still a market for them? Is there a problem with the packaging principle?

As the Mid-Autumn Festival approaches, mooncakes have once again become a hot spot in the market. Eating mooncakes and admiring the bright moon is a traditional Chinese custom, which symbolizes the peace of family reunion. As ordinary consumers, because they do not know much about the raw materials, technology, quality and cost of mooncakes, they often choose mooncakes blindly and only follow their own consumption habits, interests and preferences, psychological price and imagined quality standards. When shopping, the embarrassing situation of "spending a lot of money but not being satisfied in the end" often occurs.

1. Consumption Misunderstandings

The more luxurious the mooncake packaging, the better, and the higher the price, the higher the quality. The high-end packaging of mooncakes has become a major selling point for merchants to increase profits. At the same time, influenced by some traditional concepts and the trend of "mooncake gifting", some consumers rely on packaging to purchase mooncakes, thinking that "the box is not generous because it is small" and "it is not luxurious or high-end". It is this consumption tendency that encourages manufacturers and merchants to launch "aristocratic mooncakes", "sky-priced mooncakes" and "over-packaging" in pursuit of high profits. Some companies have made a big fuss about packaging, which has led to excessive comparisons in mooncake packaging. High-end mooncakes have become an alternative term for high-end packaging. Although the flavor remains the same, the selling price ranges from a few yuan to tens of yuan to hundreds or thousands of yuan, doubling the price of mooncakes and earning higher profits. In fact, high-end packaging does not mean high-end mooncakes, and high-priced mooncakes do not mean high quality.

2. Problems

Problem 1: The publicity does not match the hype and the hype is excessive

In recent years, with the sales competition in the mooncake market, some mooncake companies have used publicity to When promoting products, the promotional content is untrue and the hype concept is arbitrary, which brings unhappiness to consumers during consumption. For example, the name of the moon cake product is not worthy of the reality, and the labeling is inconsistent with the actual situation, etc. For example, some mooncakes are labeled as five-nut mooncakes, but there are actually less than five kinds of nuts.

Problem 2: Inflated prices and large discounts

Some consumers pay attention to the price factor when purchasing mooncakes. Some manufacturers have seized on this detail to inflate prices. Pricing is heavily discounted. During sales, the price of mooncakes is first set high, and then large discounts are used to induce consumers.

Problem 3: Imitation of famous brands to mislead consumers

In sales, some individual manufacturers plagiarize and imitate the tones, styles, and patterns of famous mooncake brands in their packaging design, using similar names or Trademarks to confuse consumers.

Problem 4: Unclear labeling is difficult to guarantee quality.

Some manufacturers do not label food instructions in accordance with national regulations. Ingredients, unclear list, production date, random labeling, sugar-free mooncakes containing sugar, weight inconsistent with the actual, mixed mooncakes, unknown names; some mooncakes appear moldy and have impurities just a few days after purchase, which makes Xianghe There was an embarrassing situation during the festival.

3. Consumption Tips

In response to the above issues, in order to allow consumers to spend a peaceful, joyful and reunited Mid-Autumn Festival, the Changchun Consumers Association reminds consumers to purchase mooncakes before buying mooncakes. You should pay attention to the following five links when buying mooncakes:

1. Choose good manufacturers and merchants

Before buying mooncakes, consumers should first carefully choose regular mooncake manufacturers and merchants. You should choose some relatively large-scale and reputable manufacturers and regular supermarkets, shopping malls, hotels, hotels. In particular, you should not buy "three noes" products produced in small workshops, street stalls, and markets for cheap. and products that have exceeded their shelf life to prevent being deceived.

2. Choose appropriately and be optimistic about the packaging.

The high-end and high price of mooncake packaging directly affects consumer consumption levels. We believe: “Every consumer eats mooncakes rather than the packaging. Overly fancy packaging will only increase the burden on consumers. It also encourages some manufacturers and sellers to deliberately adopt excessive packaging in order to make huge profits. Raising the price of mooncake gift boxes is not only a taboo for energy conservation and emission reduction, but may also cause harm to the human body and promote extravagance in society." Although the varieties, flavors, packaging, and specifications of mooncakes on the market vary, consumers should still choose the right mooncake according to their own purposes. If the mooncakes are for personal use, they should be affordable and delicious. If it is given as a gift, it should also be based on the principle of moderation and appropriateness. As the saying goes, "it is light on etiquette but important on friendship", you must not blindly pursue luxury and high-end, and there is no need to be fooled by such "unaffordable" things.

The most important thing to pay attention to is to choose packaging materials for mooncake packaging that comply with national safety, hygiene and environmental protection requirements.

3. Distinguish labels and look for labels

Consumers should choose products with complete production labels. Carefully identify whether the label is marked with the QS logo, and carefully check the trademark, factory name, factory address, production date, shelf life date, ingredient list, storage conditions, etc. marked on the mooncake packaging. Do not choose mooncakes with incorrect outer packaging markings. For example, the outer packaging of moon cakes and the small packaging inside have inconsistent production dates and unclear markings, etc. At the same time, you should be careful about the labeling of mixed mooncakes. The standard stipulates: "Mooncakes should indicate product attributes." When several mooncakes are mixed into one box, the variety of mooncakes in the box should be indicated. In the case of mixed boxed mooncakes, the production date should also be based on the date of the earliest mooncake produced.

4. Check the appearance and quality

Consumers should pay attention to the integrity of the mooncakes and pay attention to whether the mooncakes are even and full in shape. Pay attention to screening, including color, shape, taste and mooncakes that meet hygiene standards. At the same time, check whether there are any impurities on the surface of the mooncakes, such as mildew spots, color changes, etc. Newly made mooncakes are bright in color, shiny on the outside, and soft in texture, while old and inferior mooncakes often have incorrect color, turn black and dry, have no crispy fillings, and have a peculiar smell.

5. Ask for invoices and keep the vouchers

After purchasing mooncakes, consumers should ask for invoices and other consumption vouchers. If there is a problem with the quality of the mooncakes during consumption, they should pay attention to keep it. products and packaging boxes, do not vent your unhappiness and give up your rights protection by discarding them when you are troubled and unhappy due to quality problems. You should bring the proof of purchase of the product and the problematic product as soon as possible to the sales department, consumer association and relevant administrative The management department should report, complain or appeal and try to recover the losses as much as possible.