Aige Times Hotel Fuzhou

I think it's that Iger women's clothing doesn't grasp the trend of the times.

When I was in college, I went to the department store to buy Edgar's clothes. I remember that I spent more than 65,438+0,000 yuan on that dress, and I liked Iger's clothes very much. I think Iger's clothes met the aesthetic needs of young people at that time, and Iger opened two stalls in the shopping mall in the city where I went to college, so I felt that there were many brands, and I would patronize Iger whenever I went shopping. However, I don't know when to start. I don't think there is anything novel about Edgar's clothes. After reading the clothes styles in their store, I feel that they are all out of date, which gives me the feeling that Iger's designers have been unable to design new products.

Secondly, I found that since Iger's clothes were not fashionable, Iger's clothes were often discounted. The most important thing is that the clothes displayed by Edgar are not beautiful. I glanced at them at the door and saw the words discount. The psychology of consumers is that Iger's clothes are not easy to sell. I remember the last time I bought Iger's clothes was three years ago, when I visited other stores and didn't see the right clothes before I went to Iger's shop. I tried on a skirt and asked the waiter that the price seemed to be only over 200. My psychology at that time was so cheap. How can Iger's clothes be so cheap? This is my psychology as a consumer who once bought clothes at her house, and I haven't paid attention to Edgar since then.

So when I saw Iger's bankruptcy on the Internet, I had forgotten the brand, even though Iger's clothes were still hanging in my closet. I think Iger went bankrupt because he didn't grasp the trend of the times, Iger's products didn't innovate, Iger's clothes couldn't keep customers, Iger didn't know his situation well, and Iger went bankrupt naturally. It is inevitable that a brand has no innovation ability, can't keep up with the trend of the times and can only be eliminated.